nora.castillo • 3hWicklow Mountains
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nora.castillo Sunday hike with the usual crew
Facebook and Instagram ads that get people in touch
Boosting a post gets likes. We build Meta campaigns aimed at people in your area, with an offer worth stopping for and a quick way to message you, and count every enquiry.
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irissalon.kilkennySponsored
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irissalon.kilkenny Before we cut, we look at your hair with you. Send us a message and we'll find you a spot this week.
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carmen.vidal • 5 h
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Message...
The boost button brought likes, not customers
This is the usual result of running Meta ads from the boost button.
- You boosted a post and the likes came from the other end of the country.
- The ad goes to your home page, and nobody fills in anything.
- Lead forms bring names and numbers that never pick up.
- No one can say which ad, if any, brought in a paying customer.
What changes when ads are built for enquiries
How we get there
We choose the audience by where your customers live and what they're likely to need, write an offer worth stopping for and send people to a message, a short form or a page made for the ad.
Each enquiry is counted, so every month we know what an enquiry costs from each ad and move the budget to the ones that work, in an ad account that stays in your name.
Only people in your area
Your service area and the right interests, plus people who already visited your site or your profile.
location, custom and lookalike audiences
Ads that look like posts
Short videos and real photos that fit the feed, instead of banners people have learned to skip.
Every enquiry counted
Messages, forms and calls counted per campaign and per ad.
Meta Pixel and Conversions API
How we run your Facebook and Instagram ads
Four stages, with the ad account in your name.
Offer and audience
What you'll promote, to whom and where, and what your competitors are running.
Account and tracking
Meta Business account, Pixel and Conversions API set up in your name, so every enquiry is counted from day one.
Ads and campaigns
Ads made and campaigns built, and you approve them with the budget before anything runs.
Monthly review
Cost per enquiry, which enquiries became customers and what changes next month, on your tracking page.
What our Facebook and Instagram ads management covers
Ads, audiences, lead capture and tracking. The management price goes in your proposal.
- One offer and one audience per campaign
- Ads made for the feed
- Contacting you in one tap
- A second look for people who visited
- Cost per enquiry you can read
We look up the ads your competitors are running
We look your competitors up in Meta's Ad Library and send you what they advertise, since when and with what offer. If you've run ads, we also look at what yours brought in.
- What we found
- The plan, page by page
- The fixed quote
- What we wouldn't do
Òscar and Carles look at your profiles before proposing anything, and they're the ones who answer you. Who we are
audit · spotlesshomesdrogheda.ie
sample document
1 · What we found
Your boosted posts reach the whole country, and the lead form doesn't ask anything that helps you quote.
2 · The ads we'd test
- Audience: Drogheda and a 25 km radius
- Lead form with Eircode and home size
- Spring clean offer, clearly worded
- Enquiries tracked by ad
3 · Fixed quote
- Management
- In your proposal
- Ad spend
- Paid to Meta, your limit
- First invoice
- Once approved
- Until then
- €0
No management fee until you've approved the ads
How the management fee worksQuestions about Facebook and Instagram ads in Ireland
What Irish owners ask before running Meta ads. Add yours to the form.
What does a Facebook ads agency charge in Ireland?
Our management price goes in your proposal, based on the number of campaigns and ads, with no set-up charge and no minimum term. Your ad spend is separate and goes straight to Meta from your account, with a limit you set.
What budget do Facebook and Instagram ads need?
Enough to reach your local audience several times a month and gather enough enquiries to judge the ads, which depends on your area and offer. We suggest a starting figure in the audit and adjust it once we see what an enquiry really costs.
Why do my boosted posts get likes but no enquiries?
Because boosting usually optimises for engagement and reaches whoever likes things, not people likely to book. A campaign aimed at enquiries or messages, with a tight local audience and a clear offer, behaves very differently.
Will you create the ads?
Yes: the text, images and short videos, from your photos or footage, or a shoot if your proposal includes one. You approve every ad before it goes live.
Is the Meta ad account in my name or yours?
You do. The ad account and the page sit in your own Business Manager, Meta charges your card and we work with access you give us. If we stop working together, you remove it and keep everything.
Social media advertising is paying to show your ads on Facebook and Instagram (and sometimes TikTok) to people chosen by place, age and interests. We build the campaigns, write and design the ads, set up lead forms or message ads and track every enquiry, with the ad account in your name.
More detail: Social media advertising
Your customers scroll every day, well before they search
Most people don't search for a service until they need it, but they're on Facebook and Instagram daily. Ads there put your name in front of them first, so it's the one they remember.
In the free audit we look at what ads your competitors run and whether paid social makes sense for you.
Meta ads, TikTok and retargeting for Irish businesses
Facebook and Instagram ads run from the same Meta account and reach most local customers in Ireland. TikTok can suit businesses with a younger audience and good video. Retargeting shows your ads again to people who already visited your site, which tends to cost less per enquiry than reaching strangers.
If people already search Google for what you sell, Google Ads usually comes first and social ads add to it. To keep your profiles posting regularly as well, see social media management.
What's included, point by point
One offer and one audience per campaign
What each campaign promotes, to whom and what it should get you: a message, a form or a booking.
campaign strategy and objective
Ads made for the feed
Short videos, images and copy made for Reels, Stories and the feed, from your material or a shoot if the proposal includes one.
ad creatives
Contacting you in one tap
Instant forms or message campaigns that open a chat with you, with the first questions already asked.
lead ads and click-to-message
A second look for people who visited
Ads shown again to people who visited your site or engaged with your profile.
retargeting
Cost per enquiry you can read
Enquiries per campaign and what each one cost, explained each month.
Meta Pixel and Conversions API
When Facebook and Instagram ads pay off, and when they don't
Pay off if
- You have an offer people in your area would want.
- You can answer messages the same day.
- You want the ad account in your name.
Not a fit if
- You want guaranteed sales from ads.
- Nobody can answer enquiries within a day.
- Your product can't be advertised under Meta's policies.
More on advertising on social media
What goes well with social ads
Your next customer is scrolling right now. Give them a reason to message you first.
Tell us about your business in 2 minutes and we'll send you what your competitors advertise and what we'd run for you.
Review my Meta ads for free