Google Ads management that shows you which clicks bring in enquiries

SEO takes months to build. Ads can put you at the top of Google once they're approved, which makes them a bridge while your website earns its own place. They stop when the spending stops, so every euro has to be traced to an enquiry.

If you're already advertising, the real question is whether it pays. In the free audit we look at how competitors advertise in your area and, with read access, at your own account.

Most Irish small businesses work in a county or two, not the whole island, and many accounts we see target all of Ireland by default. We set the area by county, town or radius from your base, and the schedule by when someone can actually answer the phone.

Ad claims in Ireland fall under the ASAI Code of the Advertising Standards Authority for Ireland (adstandards.ie): “best in Galway” or “lowest prices” needs evidence. We write ads around what you can stand over (same-day call-outs, fixed prices, SEAI-registered if you are), which also tends to win more clicks than a vague boast. Your click spend is billed by Google to your own card; our fee is invoiced separately, in euro, with VAT added.

For most small businesses, search campaigns are where the money is: someone types what they need and your ad answers. Performance Max can help shops and some service businesses, but it needs good tracking and a clear brief, or it spends on placements that don't sell. Remarketing shows your ads again to people who visited your site and left, which is useful when the decision takes days.

Display, YouTube and Demand Gen campaigns build awareness; for a local business they're rarely where the first money should go, and we'll tell you if that changes. Local Services Ads, the ones with the “Google Screened” badge, are charged per enquiry instead of per click and only exist for some trades; whether yours qualifies comes up in the audit. If your customers search on the map, Google Maps ads are worth a look; if you sell products, Google Shopping ads.

If you already advertise, we start by looking at your account: which searches you're paying for, how much goes to terms that never bring enquiries, whether tracking counts real calls and forms and whether ads land on the right pages. You get what we found, with what we'd change first.

A common problem in small accounts is a good part of the budget going to searches unrelated to the business, or page visits counted as conversions. Google's Quality Score helps spot weak ads and pages: it rates expected clicks, ad relevance and landing page experience. It isn't part of the auction, but a low score points at what to fix. Fixing that usually comes before spending more.

Ads are immediate and stop when you stop paying; SEO takes longer and keeps working without paying per click. If you need calls now, ads come first, ideally while your SEO builds. If your margin can't sustain paying for every click, SEO deserves more weight. To run the numbers before you spend, try the Google Ads calculator.

Management is a monthly fee we price for your business after the free audit, depending on how many campaigns and areas you need. It covers building the campaigns, the pages they land on, the tracking and each month's review. No set-up charge and no minimum term; 30 days' notice to stop. The first invoice comes once you've signed off the campaigns and they're running.

Click spend goes from your card to Google, in your account, with the daily limit you choose. Some agencies take a percentage of spend; ours is a flat fee, so we gain nothing by pushing your budget up. All our prices are on the pricing page.