nora.castillo • 3hRocky Mountains
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nora.castillo Sunday hike with the usual crew
Social media ads on Facebook and Instagram that reach people nearby
On Google people search for you; on Instagram and Facebook you appear in front of people who weren't looking yet. We make the ads, aim them at your area and count what they bring.
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irissalon.hamilton Before we cut, we look at your hair with you. Send us a message and we'll find you a spot this week.
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You boosted a post, got likes and not a single customer
What usually happens when Meta ads run without a plan.
- You pressed “Boost post” and reached people across the country.
- The ads got likes from accounts that will never buy from you.
- The ad says “message us” and nobody answers on weekends.
- Nobody knows whether last month's ad spend brought anyone in.
What changes when the ads are made for your area and your customers
How we get there
We build the audience around where your customers are and who they are, create ads from your real work and send people to the place that converts best: a message, a booking page or a landing page.
Then we count what matters (messages, calls, bookings and sales) and move the budget to the ads that bring them, in an ad account in your name.
Only people in your area
Your service area and the right interests, plus people who already visited your site or your profile.
location, custom and lookalike audiences
Ads that look like posts
Short videos and real photos that fit the feed, instead of banners people have learned to skip.
Every lead counted
Messages, forms and calls counted per campaign and per ad.
Meta Pixel and Conversions API
How we plan, launch and adjust your Meta ads
Four stages. Nothing goes live until you approve it.
Offer and audience
What you'll promote, to whom and where, and what your competitors are running.
Account and tracking
Meta Business account, Pixel and Conversions API set up in your name, so every lead is counted from day one.
Ads and campaigns
Ads made and campaigns built, and you approve them with the budget before anything runs.
Monthly review
Cost per lead, which leads became customers and what changes next month, on your tracking page.
What's included in our Facebook and Instagram ad management
Ads, audience, tracking and monthly changes. The management price goes in your proposal.
- One offer and one audience per campaign
- Ads made for the feed
- Contacting you in one tap
- A second look for people who visited
- Cost per lead you can read
We show you the ads your competitors are running right now
We look up your competitors in Meta's Ad Library and send you what they advertise, since when and with what offer. If you've run ads, we also look at what yours brought in.
- What we found
- The plan, page by page
- The fixed quote
- What we wouldn't do
Òscar and Carles look at your profiles before proposing anything, and they're the ones who answer you. Who we are
audit · falsecreekkayak.ca
sample document
1 · What we found
Your boosted posts reach people across Canada, and none of them can book: the ads link to your Instagram profile.
2 · The ads we'd test
- Audience: Vancouver, Burnaby and North Shore
- Ads from your own tour videos
- Booking page as the destination
- Bookings from the ads counted
3 · Fixed quote
- Management
- In your proposal
- Ad spend
- Paid to Meta, your cap
- First invoice
- Once approved
- Until then
- CA$0
No management fee until your Meta ads have your approval
How the management fee worksQuestions about Facebook and Instagram ads in Canada
What Canadian owners ask before advertising on Meta. Yours can go in the form.
How much does a social media advertising agency charge?
Social media agencies in the US and Canada mostly charge US$100-US$149/hour, according to Clutch. Our management price goes in your proposal, set by the number of campaigns and ads, with no setup fee and no contract term. Your ad spend is separate and goes straight to Meta from your account, with a cap you choose.
How much should a small business spend on Facebook ads?
Enough to reach your area often enough to get messages, and to learn which ads work. That depends on your city and your offer, so we suggest a starting budget in the audit; you set the cap and can change it at any time.
Is boosting a post the same as running ads?
Boosting is the simplest form of a Meta ad, with few options. A proper campaign lets you choose the goal (messages, bookings, sales), the audience and the placements, and track results, which usually makes the same budget go much further.
Do you set up the Meta Pixel and conversion tracking?
Yes. We install the Meta Pixel and the conversions API where it makes sense, and track messages, calls, forms and bookings, so you can see what each campaign brought. The tracking respects the consent your cookie banner collects.
Who owns the ad account and the ads?
You do. The ad account and the business portfolio are in your name and Meta charges your card directly. We work with the access you give us, and everything stays with you if you leave.
Social media advertising shows your ads on Facebook and Instagram to people chosen by area, age and interests, even if they've never heard of you. We create the ads from your real work, set up the audience and the Meta Pixel, and count every message, call and booking. Management is priced in your proposal.
More detail: Social media advertising
Your next customers are on Instagram before they ever search
Many purchases start before anyone searches: a new restaurant, a studio, a renovation they hadn't planned. Social ads put you in front of those people while competitors wait to be found.
In the free audit we look at what your competitors are running in Meta's Ad Library and whether ads make sense for your business now.
Facebook, Instagram and TikTok ads, plus retargeting
Facebook and Instagram ads run from the same Meta account and reach most local customers. TikTok can work for businesses with a younger audience and good video. Retargeting reminds people who already visited, so it usually costs less per lead than reaching people who've never heard of you.
If you advertise housing, jobs, credit or financial products, Meta requires a special ad category that limits how ads can be targeted (Meta's help page). We set that up correctly from the start, so the account doesn't get flagged.
If people actively search Google for what you sell, Google Ads usually comes first; social ads complement it. And if you want your profiles posting regularly as well, that's social media management.
What's included, point by point
One offer and one audience per campaign
What each campaign promotes, to whom and what it should get you: a message, a form or a booking.
campaign strategy and objective
Ads made for the feed
Short videos, images and copy made for Reels, Stories and the feed, from your material or a shoot if the proposal includes one.
ad creatives
Contacting you in one tap
Instant forms or message campaigns that open a chat with you, with the first questions already asked.
lead ads and click-to-message
A second look for people who visited
Ads shown again to people who visited your site or engaged with your profile.
retargeting
Cost per lead you can read
Leads per campaign and what each one cost, explained each month.
Meta Pixel and Conversions API
When paying for Meta ads makes sense, and when it doesn't
Pays off if
- You have an offer people in your area would want.
- You can answer messages the same day.
- You want the ad account in your name.
Not a fit if
- You want guaranteed sales from ads.
- Nobody can answer leads within a day.
- Your product can't be advertised under Meta's policies.
More on Facebook and Instagram advertising
What works alongside social ads
Nobody opens Instagram looking for you. Make your work the first thing they see from your area.
Tell us about your business in 2 minutes and we'll send you what your competitors advertise and what we'd run for you.
Review my social ads for free
Meta ads in Canada: local audiences, French ads and clear offers
For local businesses the audience is usually a radius around your location or a list of cities. We keep it tight, because paying to reach someone in Halifax doesn't help a dentist in Kelowna. If you target Quebec, the ads run in French there, with their own version of the page they open.
Offers in the ad have to be real and complete: “30% off” needs a genuine regular price, and a contest needs its rules where people can read them (Competition Bureau). We write the ads so the fine print is right before they go live.