Google Shopping ads that bring in orders, not just clicks
Search for a product in Ireland and Google shows photos and prices first. As your Google Shopping agency, we sort the feed, build the campaigns and track every sale.
The products are good, but Google barely shows them
- Half the catalogue is disapproved in Merchant Center and nobody can say why.
- Product titles are supplier codes nobody in Ireland would ever type.
- One campaign covers everything, so the budget goes to products with no margin.
- Your feed is still set up in sterling for UK shoppers, from an old set-up.
What changes when the feed and campaigns are sorted
How we get there
Shopping is driven by your product data: titles, descriptions, categories and images decide which searches you appear for. So we begin with the feed, written the way Irish shoppers search, correctly categorised and fully approved.
Then campaigns are split by what matters to you (margin, best sellers, season) so the budget backs products that pay, with sales and revenue counted per product in your account.
Every product approved and findable
Titles, categories, images and identifiers fixed so your products are approved and show up for the right searches.
Merchant Center diagnostics and feed optimisation
Budget where the margin is
Campaigns grouped by profit, so best sellers get the spend and low-margin items don't eat it.
Sales counted by product
You see which products bring orders and revenue, and which only cost money.
purchase conversions with value, ROAS by product
How we manage Google Shopping for your shop
Check your feed and competitors
How your products appear today, which are disapproved and how your competitors present theirs.
Fix Merchant Center and the feed
Account set up or cleaned, feed connected to your shop, and product data fixed until it's approved.
Build the campaigns
Organised by margin and best sellers, with the daily budget you approve before anything runs.
Track and adjust each month
Sales by product tracked, and budget and product groups adjusted every month, with the reason written down.
What our Google Shopping management covers
- A Merchant Center account in good standing
- Titles people actually search
- The right campaign type for your catalogue
- Every order counted with its value
- Budget moved to what sells
Work out a Google Ads budget that pays
Using your industry's benchmark and your own figures: enquiries, customers, cost per customer and the highest CPC that still pays.
We show you how your products look on Google today
- What we found
- The plan, page by page
- The fixed quote
- What we wouldn't do
Òscar runs your ads himself, and he's the one who looks at your account in the audit. Carles builds the pages they land on. Who we are
audit · burrenskincare.ie
sample document
1 · What we found
Your feed still prices in sterling for UK shoppers, 180 products are rejected in Ireland and one campaign spends most of its budget on sample sizes.
2 · The campaigns we'd run
- Irish feed: euro prices with VAT
- Titles written the way people search
- Campaigns split by margin
- Sales counted by product
3 · Fixed quote
- Management
- In your proposal
- Ad spend
- Paid to Google, your limit
- First invoice
- Once signed off
- Until then
- €0
No management fee until Google approves your catalogue
How the management fee worksQuestions about Google Shopping in Ireland
How do Google Shopping ads work in Ireland?
You send your product catalogue to Google Merchant Center as a feed, with euro prices, images and delivery details. Google Ads then uses it to show your products with photo and price for relevant searches, and you pay per click. Without an approved feed there are no Shopping ads.
Why are my products disapproved in Merchant Center?
Common reasons are prices that don't match the page or exclude VAT, a feed in the wrong currency, missing product identifiers, images with text, or no returns policy. The diagnostics tab lists them; we fix the feed so they don't come back.
Should I use Performance Max or standard Shopping?
With clean tracking and enough sales, Performance Max can work well, but it makes many decisions itself. With a smaller budget, standard Shopping gives more control. We choose for your shop and explain the reason in the plan.
What does Google Shopping management cost in Ireland?
There's no Irish survey of management fees. On Clutch, the international agency directory, most agencies charge US$100-US$149/hour for Google Ads work. Our management price is in your proposal, based on your catalogue and the number of campaigns. No set-up charge, no minimum term, and the first invoice comes once your catalogue is approved and you've signed off the campaigns. Ad spend goes to Google from your account.
Can I advertise my products outside Ireland too?
Yes, with a separate feed or settings for each country, in its own currency and with its own delivery rules. Most Irish shops start with Ireland and add other countries once the Irish campaigns pay their way; the audit tells you whether it's worth it yet.
Google Shopping ads show your products with photo, price and shop name when someone searches for something you sell. They run from a product feed in Google Merchant Center and campaigns in Google Ads. We fix the feed, group campaigns by margin and track sales by product.
More detail: Google Shopping ads
Your feed also decides where you appear for free
The same Merchant Center feed lets your products appear at no cost in Google's Shopping tab, Images and Search (Google on free listings). A broken feed loses you the free places as well as the paid ones.
Fixing a feed is definite work with a clear finish. The free audit shows how your products and your competitors' appear today.
Google Shopping in Ireland: euro, VAT-inclusive prices and delivery
For Ireland, Google expects prices in euro that include VAT and match your product page (Merchant Center price rules). Shops that started out selling to UK customers often still have a sterling feed or prices without VAT, and that's one of the most common reasons products are rejected here.
Irish shoppers weigh delivery as much as price, especially against bigger UK and EU shops. We set delivery costs and times (An Post, a courier, click and collect if you offer it) and your returns policy in Merchant Center, so the ad answers those questions before the click.
How Google Shopping works, step by step
Your shop sends Google a product feed through Merchant Center: name, price, image, availability and other details for each product. Google uses that data to decide when to show each product, and you pay when someone clicks. You don't pick keywords; your product data does that job, which is why a clean feed matters so much.
If the shop itself needs work first, see ecommerce website design. If you want orders that don't cost a click, that's ecommerce SEO.
Shopping campaigns or Performance Max: which suits your shop
Standard Shopping shows your products in Shopping placements and lets you decide, product group by product group, where the money goes. Performance Max uses the same feed across YouTube, Display, Search, Discover, Gmail and Maps, and Google's automation decides where each euro goes (Google's description).
For a small catalogue with clear best sellers, Standard Shopping usually gives more control and cleaner numbers to start. Performance Max can reach more people once there's enough sales data to guide it. We tell you which one fits your shop in the audit, and why.
What's included, point by point
A Merchant Center account in good standing
Created or reviewed, store verified, delivery and returns set up so products don't get flagged.
Merchant Center setup, in your name
Titles people actually search
Titles, descriptions, categories, images and identifiers fixed so products are approved and relevant.
feed optimisation: GTIN, brand, product type
The right campaign type for your catalogue
Standard Shopping, Performance Max or both, organised by product groups, with exclusions for items that don't pay off.
Every order counted with its value
Orders and revenue tracked per product in Google Ads and your analytics.
purchase conversion tracking with value
Budget moved to what sells
Product groups, bids and exclusions adjusted every month based on real sales.
monthly optimisation
When Google Shopping pays off, and when it doesn't
Pays off if
- You run an online shop with products people search for by name or type.
- Your shop is on Shopify, WooCommerce or another platform that can send a feed.
- You know your margins, so the budget can go where it pays off.
Not a fit if
- You sell services, not products: search ads fit better.
- Your products can't be advertised on Google under its policies.
- You want the accounts in our name. They're always in yours.
More on selling through Google
What goes well with Shopping ads
Other shops' products are in that row of photos. Yours belong there too.
Send us your shop's address and in under a week we'll show you how your products appear on Google and what's holding them back.
Check my product feed for free