SEO5 min
How much does SEO cost in Ireland?
What SEO costs an Irish small business per month in 2026, from local to national campaigns, with the source, what each price should include and the warning signs.
Ecommerce SEO so your Irish shop gets orders from Google
Your products are good, but Google shows Amazon and the big UK chains first. We rework your categories and product pages so Irish shoppers searching for what you sell land on your shop.
womens trail running shoes - Google Search
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SSwitchback Trail Co.https://switchbacktrailco.ie › women › trail-running-shoes
Women's Trail Running Shoes · Ships in 24 Hours | Switchback
Over 120 models filtered by terrain, drop and cushioning. WhatsApp us and we'll help you pick your size.
Sswitchbacktrailco.iehttps://switchbacktrailco.ie › footwear
Footwear - Switchback Trail Co.
All our outdoor footwear: boots, shoes, sandals and accessories for men, women and kids. Delivery nationwide.
SSummit Sportshttps://www.summitsportsdepot.ie › women › shoes
Women's Trail & Hiking Shoes | Summit Sports
Women's trail running shoes from top brands. Free click and collect and size exchanges at any location.
RRun Trails Reviewhttps://www.runtrailsreview.ie › reviews
The 10 Best Women's Trail Running Shoes of 2026, Tested
2 Sept 2026 · We ran over 250 miles in each pair to compare grip, cushioning and durability on mud, rock and gravel.
PPeak Outlethttps://summitpeakgearoutlet.ie › footwear › trail
Women's Trail Running Shoes Outlet · Past Seasons
Past-season models in limited sizes. Check availability by size before ordering.
TTrail Forumhttps://www.trailrunnerstalk.ie › threads › 7781
Which trail shoes should I buy? Wide feet and overpronation
Just getting into trail running and the store confused me with drop and cushioning. What do you recommend for wide feet?
More results
You have the product, and Google sends the buyer to a UK site
Most small Irish shops have at least one of these, and most can be fixed.
- Your product pages carry the supplier's text, the same as dozens of other shops.
- Category pages are a grid of products with nothing for Google to read.
- Filters for size and colour create thousands of pages Google wastes its time on.
- Sales only come in while ads run, and every click eats the margin.
What changes when your shop is built around searches
How we get there
We start with how Irish shoppers search for what you sell: by category (“wool blankets”), by need (“christening gift”), by brand. Each kind of search needs its own kind of page, and most shops only have product pages.
Then we organise the shop so each search worth having gets its page, rewrite the copy that sells, and clean up the technical side so Google's time goes on the pages that make money.
Category pages that rank
Useful copy, clear filters and links that tell Google these are your most important pages.
category architecture and on-page SEO
Product pages that answer buying questions
Descriptions written for your customers, with sizing, materials, delivery and returns answered on the page.
Price, stock and stars right in Google
Your product shows its price, availability and rating in the search result, which helps it stand out from the listing above.
Product structured data, validated
How we do SEO for your online shop
Four stages, planned around your busy weeks.
Research your catalogue's searches
Which categories, needs and products people search for, and which ones your shop already ranks for.
Plan the shop's structure
Which category and subcategory pages you need, how filters behave and which pages Google should skip.
Write the pages that sell
The category and product copy in your proposal, with your input on what customers ask before they buy.
Clean up and check
Duplicates, filters, speed and product data fixed and tested on a copy, then every change verified in Search Console.
What our ecommerce SEO covers
Shopify, WooCommerce or another platform: the work is the same, the fixes differ.
- Each search mapped to one page
- Category pages that bring sales
- Product copy written from scratch
- Filters that don't flood Google
- Product details Google can show
- Product pages that load fast
Find out what moving up Google is worth
Paste your keywords to see the visits, enquiries and revenue at stake, and what those visits would cost in ads.
We show you the searches your shop could be winning
We search for your categories and best sellers on a phone and send you screenshots: who comes up, with which page, and what their category page has that yours doesn't. Plus the filters and duplicates using up Google's time.
- What we found
- The plan, page by page
- The fixed quote
- What we wouldn't do
Your SEO is handled by Òscar and Carles, the same two people who go through your site and listing in the audit. Who we are
audit · atlanticwoolco.ie
sample document
1 · What we found
Your “blankets” category has no text and 1,900 filter pages; for “wool blanket ireland”, Google shows two UK shops before you.
2 · The plan, page by page
- Copy for the five main categories
- Best sellers rewritten, delivery on the page
- Filters closed to Google
- Euro prices and delivery in Merchant Center
3 · Fixed quote
- Monthly fee
- Set in your quote
- First invoice
- Once it's live
- Minimum term
- None
- Until then
- €0
No fee until your shop's changes are published
How the monthly fee worksQuestions about SEO for online shops in Ireland
What Irish shop owners ask us. Add yours to the audit form.
What does ecommerce SEO involve?
Making an online shop's categories and products come up on Google for searches that end in a sale: the structure of the shop, category and product copy, filters and duplicates, product data and speed. Paid Shopping ads are a separate service.
Is WooCommerce or Shopify better for SEO?
Both can rank well. Shopify's usual problems are duplicate product addresses and slow apps; WooCommerce's are plugins, hosting and filter pages. We work with whichever you have and only suggest moving if it's really holding you back.
How much is SEO for an online shop?
With us it's a monthly fee that depends mainly on how big your catalogue is, priced after the audit, with no set-up charge and no minimum term. If the shop needs development, the proposal says so before we start. The first invoice comes once the first changes are live and you've checked them.
How do I stop Irish customers going to UK websites?
Make it obvious you're Irish and easy to buy from: euro prices with VAT included, delivery times and costs on the product page, no customs surprises, Irish contact details and a clear returns page. Then make sure those pages rank for the searches that matter.
Will SEO work interrupt my sales?
It shouldn't. Changes are tested before they go live, old addresses point to their new ones and we keep clear of your busiest weeks. You approve each batch on your tracking page.
Can you move my shop to Shopify or WooCommerce without losing my rankings?
We plan the move so you keep what Google already rewards: every old product and category address points to its new page, and the titles and copy that rank come with it. Nobody can promise exact rankings after a platform change, but a planned move avoids the usual drop in visits and orders.
Ecommerce SEO is the work that gets an online shop's categories and products onto Google for searches that end in a purchase: the shop's structure, the copy on category and product pages, filters and duplicates, and the product data Google uses to show price, stock and delivery.
More detail: Ecommerce SEO
Each order that comes from an ad takes a slice of the margin
When every order comes from paid campaigns, each one carries the cost of the clicks behind it. Organic visits don't, and a category page that ranks keeps selling right through to the Christmas rush.
It takes time to build, and the clock starts when the pages go live. In the free audit we show you the searches your shop could be winning.
Selling online in Ireland: euro prices, delivery and Irish shoppers
Irish shoppers searching for a product often get UK sites among the results, where sterling prices, delivery times or customs charges can put them off at checkout. A shop that says up front it ships from Ireland, prices in euro with VAT included and shows delivery cost and timings has an edge, and Google can show price and delivery in the result if your product data includes them.
Returns information earns its place too: Irish consumers buying online generally have 14 days to cancel (Citizens Information), and a clear returns page answers the question that stops people buying from a shop they don't know.
Shopify SEO: four problems we fix in most shops
Shopify is a good platform for a small shop, and it comes with habits that work against SEO if nobody touches them. These four are worth checking in any Shopify shop.
Products reachable at several addresses
A product can open under /products/ and under each collection it belongs to. Internal links should point to one address, so Google doesn't split its attention.
collection-aware product URLs and canonicals
Tag and filter pages nobody asked for
Collection tags create pages with thin lists of products. Some deserve to rank; most should stay out of Google.
tag pages, noindex and robots.txt.liquid
Apps that slow every page
Each app you installed may load its own scripts, even after you stop using it. We list them and remove what doesn't earn its place.
Collections with no copy
A collection page with only a product grid gives Google little to go on. A few useful paragraphs and answered questions change that.
WooCommerce and other platforms: SEO for each
WooCommerce depends heavily on the theme and the plugins installed, and the usual trouble is speed and duplicate category archives. BigCommerce, Squarespace and headless setups each have their own quirks. We work with what you have and tell you if something on your platform is holding you back.
If you're about to build or rebuild the shop, planning SEO from the start costs less: see ecommerce website design. And if you want sales while SEO builds, Google Shopping ads put your products on Google from the day they're approved.
What's included, point by point
Each search mapped to one page
Searches grouped by category, need and product, each assigned to the page that will serve it.
catalogue keyword research
Category pages that bring sales
Copy, headings, filters and internal links for the categories that sell.
usually the most valuable pages in a shop
Product copy written from scratch
For your best products: sizing, materials, care and delivery answered, in your shop's voice.
Filters that don't flood Google
Size, colour and sorting options stop creating thousands of copies of the same page (Google's guidance on faceted navigation).
canonicals, noindex and parameter handling
Product details Google can show
Price, availability and reviews in the format Google uses for rich results (its product data guide).
Product and Offer schema, validated
Product pages that load fast
Images, apps and scripts trimmed so product pages open quickly on a phone.
Core Web Vitals
When ecommerce SEO pays off for an Irish shop
Pays off if
- You run an online shop with a defined catalogue and want sales beyond ads.
- Your shop is on Shopify, WooCommerce or a similar platform.
- You can share sales data so we know which products matter most.
Not a fit if
- Your catalogue has tens of thousands of products and needs custom development.
- You need sales this week: Shopping ads fit better for that.
- You only sell on Amazon or Etsy and don't have a shop of your own.
More on selling online in Ireland
What goes well with ecommerce SEO
Guides for online shops
AI search5 min
How to get an Irish business named by ChatGPT
What ChatGPT and Copilot look at before naming a business in Ireland, the steps you can take yourself, what to skip, and how to check if you're named.
Someone in Ireland is searching for what you sell right now. Make sure Google sends them to you, not a UK site.
Send us your shop's address and in under a week we'll show you the searches you could be winning and the pages you're missing.
Audit my shop for free