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Free Google Ads and SEO calculators for Irish businesses

Work out what to spend on Google Ads and what ranking higher on Google is worth before you spend a cent. Free, no sign-up, every figure with its source.

Two free calculators: the Google Ads one gives clicks, enquiries, customers and the most you can pay per click without losing money; the SEO one, the visits and customers that ranking higher would bring and what they'd cost in ads. Plus a quick count of customers you may be missing.

Free tools

  1. 01How much should I spend on Google Ads?Enter your budget (or the customers you want) and see clicks, enquiries, cost per customer, your return on ad spend and the most you can pay per click.Work out my ad budget
  2. 02What is ranking higher on Google worth?Paste your searches with their monthly volume and see the visits, enquiries and revenue from moving up, plus what those visits would cost in ads.See what ranking is worth
  3. 03How many customers am I missing?Four of your own numbers show how much work could be in the searches in your area every month.Do the maths

Use the calculators on your own site

Both calculators can be embedded on any website with one line of code. Look for “Embed this calculator” at the end of each one.

Questions about the free calculators

Are the calculators free to use, with no account?

Yes. The result shows straight away, no account and no email needed. If you'd like the report emailed, or a look at your business, you leave your details; if not, just use them.

Where do the calculators' figures come from?

Google Ads figures by industry come from LocaliQ's 2026 study of U.S. campaigns, converted to euro at the ECB rate, and click-through rates by position from Advanced Web Ranking (U.S. data). There's no comparable public study for Ireland, so use your own figures when you have them.

Do you keep the numbers I enter?

No. The calculations happen in your browser. Your figures only travel in the page address, so you can share the result, and in the email if you ask for the report.

Can I add a calculator to my own site?

Yes. Share the link with your figures, print the report, or embed the calculator on your site with the code at the end of each one, with the link to the source.

Figures look good? Let's see what they are in your county.

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