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Social media advertising on Facebook and Instagram that brings in messages
Our social media advertising puts an offer people in your area care about in front of them, in ads that look like the posts around them, and counts every message they send.
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You boosted posts and got likes, not customers
The usual story with small business ads on social media.
- You boosted a post and got reactions from people nowhere near your area, and no messages.
- Your ads look like ads, and people scroll right past them.
- Leads come in, but nobody tracks which ones turn into customers.
- The ad account is in your old freelancer's name.
What changes when ads are built to bring leads
How we get there
We start with an offer people in your area care about, aim it at the right audience and make ads that look like the posts around them. Each campaign leads to the simplest next step: a message, an instant form or a landing page.
We count every lead and check with you which ones became customers, so the budget goes to the campaigns that pay off. Everything runs in your Meta account, in your name.
Only people in your area
Your service area and the right interests, plus people who already visited your site or your profile.
location, custom and lookalike audiences
Ads that look like posts
Short videos and real photos that fit the feed, instead of banners people have learned to skip.
Every lead counted
Messages, forms and calls counted per campaign and per ad.
Meta Pixel and Conversions API
How we run your social media ads
Four steps, with the ad account in your name.
Offer and audience
What you'll promote, to whom and where, and what your competitors are running.
Account and tracking
Meta Business account, Pixel and Conversions API set up in your name, so every lead is counted from day one.
Ads and campaigns
Ads made and campaigns built, and you approve them with the budget before anything runs.
Monthly review
Cost per lead, which leads became customers and what changes next month, on your tracking page.
What our social media advertising includes
What you pay Meta is separate and goes on your card; the monthly price is in your proposal.
- One offer and one audience per campaign
- Ads made for the feed
- Contacting you in one tap
- A second look for people who visited
- Cost per lead you can read
We show you what ads your competitors run
We check Meta's Ad Library for competitors in your area and tell you what they promote, how, and whether a similar approach makes sense for you.
- What we found
- The plan, page by page
- The fixed quote
- What we wouldn't do
Òscar and Carles look at your profiles before proposing anything, and they're the ones who answer you. Who we are
audit · tidyfinchcleaning.com
sample document
1 · What we found
Your boosted posts reach people far outside your service area, the ad account is in your old freelancer's name and no message is counted.
2 · The ads we'd test
- Ad account moved into your name
- Ads for homes in your service area only
- First-clean offer with a message button
- Every message counted by ad
3 · Fixed quote
- Management
- in your proposal
- Ad spend
- paid to Meta
- Contract
- None
- Until you approve
- $0
No management fee until you approve the ads
How paying worksQuestions about social media advertising
What owners ask before paying for Facebook and Instagram ads. If yours isn't here, put it in the audit form.
How much does a social media advertising agency cost?
US social media agencies mostly charge $100-$149/hour, according to Clutch. Our management price depends on how many campaigns and ads we run, and it goes in your proposal, with no setup fee and no long-term contract, and you don't pay it until you've approved the ads. What you spend on ads is separate: you set it and pay Meta directly from your own account.
How much should I spend on Facebook ads?
It depends on your area, your audience and your offer. In the audit we tell you what budget makes sense to start with and how many leads it would take to know whether it works.
Facebook ads or Google Ads?
Google Ads reaches people who are already searching; social ads reach people before they search. If people search for what you sell, Google usually comes first, and social ads add to it.
Why did my boosted posts get likes but no customers?
Boosting a post usually aims for reactions, so Meta shows it to people who like and comment, wherever they are. Campaigns set up for leads, aimed at your area and with a clear next step get you messages instead.
Do you create the ads?
Yes: copy, images and short videos, from your material or from a shoot if your proposal includes one.
Who owns the ad account?
You do. Everything runs in your Meta Business account and stays with you if we stop working together.
Social media advertising puts your offer in front of people on Facebook and Instagram based on where they live and what they're interested in, before they search. We build the campaigns in your Meta account, make the ads and count every lead. What you pay Meta is separate, and you set it.
More detail: Social media advertising
Your customers scroll every day, before they ever search
Social ads reach people before they search, which helps with offers, openings and seasonal demand. They also bring back people who visited your site and left without writing.
You can see what your competitors are running today in Meta's public Ad Library. In the free audit we go through it for your area and tell you whether social ads make sense for you.
Meta ads, TikTok ads and retargeting
Facebook and Instagram ads run from the same Meta account and reach most local customers. TikTok can work for businesses with a younger audience and good video. Retargeting reminds people who already visited, so it usually costs less per lead than reaching people who've never heard of you.
If you advertise housing, jobs, credit or financial products, Meta requires a special ad category that limits how ads can be targeted (Meta's help page). We set that up correctly from the start, so the account doesn't get flagged.
If people actively search Google for what you sell, Google Ads usually comes first; social ads complement it. And if you want your profiles posting regularly as well, that's social media management.
What's included, point by point
One offer and one audience per campaign
What each campaign promotes, to whom and what it should get you: a message, a form or a booking.
campaign strategy and objective
Ads made for the feed
Short videos, images and copy made for Reels, Stories and the feed, from your material or a shoot if the proposal includes one.
ad creatives
Contacting you in one tap
Instant forms or message campaigns that open a chat with you, with the first questions already asked.
lead ads and click-to-message
A second look for people who visited
Ads shown again to people who visited your site or engaged with your profile.
retargeting
Cost per lead you can read
Leads per campaign and what each one cost, explained each month.
Meta Pixel and Conversions API
When social media ads are worth it, and when they aren't
Worth it if
- You have an offer people in your area would want.
- You can answer messages the same day.
- You want the ad account in your name.
Not a fit if
- You want guaranteed sales from ads.
- Nobody can answer leads within a day.
- Your product can't be advertised under Meta's policies.
More on getting customers from social media
What rounds out your social ads
Your next customer is scrolling right now. Give them a reason to send you a message.
Tell us about your business in 2 minutes and we'll send you what your competitors run on Facebook and Instagram and what we'd try first.
Check my competitors' ads