nora.castillo • 3hPeak District
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nora.castillo Sunday hike with the usual crew
Paid social on Facebook and Instagram that brings in enquiries
Boosting a post gets likes. We build Meta campaigns aimed at people in your area, with a clear offer and a way to message you, and count every enquiry they bring.
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irissalon.nottingham Before we cut, we look at your hair with you. Send us a message and we'll find you a spot this week.
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carmen.vidal • 5 h
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It's for a cut and colour
Message...
You boosted a post and got likes, not jobs
This is what usually happens when Meta ads are run from the boost button.
- You boosted a post for a tenner and got likes from people three hundred miles away.
- The ad sends people to your home page, and nobody fills anything in.
- Lead forms bring names that never answer the phone.
- You can't tell which ad, if any, brought a paying customer.
What changes when Meta ads are aimed at enquiries
How we get there
We choose the audience by where your customers are and what they're likely to need, write an offer worth stopping for and send people to a message, a short form or a page built for the ad.
Every enquiry is counted, so each month we know what an enquiry costs from each ad and move the budget to the ones that work. The ad account stays in your name.
Only people in your area
Your service area and the right interests, plus people who already visited your site or your profile.
location, custom and lookalike audiences
Ads that look like posts
Short videos and real photos that fit the feed, instead of banners people have learned to skip.
Every enquiry counted
Messages, forms and calls counted per campaign and per ad.
Meta Pixel and Conversions API
How we run Facebook and Instagram ads for you
Four stages, with the ad account in your name.
Offer and audience
What you'll promote, to whom and where, and what your competitors are running.
Account and tracking
Meta Business account, Pixel and Conversions API set up in your name, so every enquiry is counted from day one.
Ads and campaigns
Ads made and campaigns built, and you approve them with the budget before anything runs.
Monthly review
Cost per enquiry, which enquiries became customers and what changes next month, on your tracking page.
What paid social management covers
Ads, audiences, lead capture and tracking. The management price goes in your proposal.
- One offer and one audience per campaign
- Ads made for the feed
- Contacting you in one tap
- A second look for people who visited
- Cost per enquiry you can read
We show you what ads your competitors are running
We look up your competitors in Meta's Ad Library and send you what they're advertising, since when and with what offer. If you've run ads, we also look at what yours brought.
- What we found
- The plan, page by page
- The fixed quote
- What we wouldn't do
Òscar and Carles look at your profiles before proposing anything, and they're the ones who answer you. Who we are
audit · tidybirdcleaning.co.uk
sample document
1 · What we found
Your boosted posts reach people across the whole of the UK, and the lead form asks for nothing that helps you call back.
2 · The ads we'd test
- Audience: a radius around Bristol
- Lead form with postcode and property size
- End-of-tenancy offer, clearly worded
- Enquiries tracked by ad
3 · Fixed quote
- Management
- In your proposal
- Ad spend
- Paid to Meta, your cap
- First invoice
- Once approved
- Until then
- £0
No management fee until you've seen and approved the ads
How the management fee worksQuestions about Facebook and Instagram ads
What UK owners ask before running paid social. Yours can go in the form.
How much does a paid social agency charge?
Small UK social agencies charge £800-£2,000/month, usually with paid social billed on top, according to Whito. Our management price goes in your proposal, set by the number of campaigns and ads, with no set-up fee and no minimum term. Your ad spend is separate and goes straight to Meta from your account, with a cap you choose.
How much should I spend on Facebook and Instagram ads?
Enough to reach your local audience several times a month and collect enough enquiries to judge the ads, which depends on your area and offer. We suggest a starting figure in the audit and adjust it once we see what an enquiry really costs.
Is it better to boost a post or run a proper ad campaign?
Boosting is quick but limited: fewer objectives, less control over who sees it and little tracking. A campaign in Ads Manager lets you aim at enquiries or messages, choose the area properly and count results. Boosting is fine for a one-off; for steady enquiries, campaigns.
Do you make the ads as well?
Yes: copy, images and short videos, from your photos or footage, or from a shoot if your proposal includes one. You approve every ad before it runs.
Whose name is the Meta ad account in?
Yours. The ad account and the page are in your Business Manager, your card pays Meta and we work with access you give us. If you stop working with us, you remove it and keep everything.
Paid social means advertising on Facebook and Instagram (and sometimes TikTok) to people chosen by area, age and interests. We build the campaigns, write and design the ads, set up lead forms or message ads and track every enquiry, with the ad account in your name.
More detail: Social media advertising
Your customers scroll every day, long before they search
Many people don't search for a service until they need it, but they scroll daily. Ads on Facebook and Instagram can put you in front of them before that moment, so you're the name they remember.
In the free audit we look at what ads your competitors are running and whether paid social makes sense for your business.
Facebook, Instagram and TikTok ads, and retargeting
Facebook and Instagram ads run from the same Meta account and reach most local customers. TikTok can work for businesses with a younger audience and good video. Retargeting shows your ads again to people who already visited your site, and usually costs less per enquiry than reaching strangers.
If people actively search Google for what you sell, PPC on Google usually comes first and social ads complement it. To keep your profiles posting regularly as well, see social media management.
What's included, point by point
One offer and one audience per campaign
What each campaign promotes, to whom and what it should get you: a message, a form or a booking.
campaign strategy and objective
Ads made for the feed
Short videos, images and copy made for Reels, Stories and the feed, from your material or a shoot if the proposal includes one.
ad creatives
Contacting you in one tap
Instant forms or message campaigns that open a chat with you, with the first questions already asked.
lead ads and click-to-message
A second look for people who visited
Ads shown again to people who visited your site or engaged with your profile.
retargeting
Cost per enquiry you can read
Enquiries per campaign and what each one cost, explained each month.
Meta Pixel and Conversions API
When paid social is worth it, and when it isn't
Worth it if
- You have an offer people in your area would want.
- You can answer messages the same day.
- You want the ad account in your name.
Not a fit if
- You want guaranteed sales from ads.
- Nobody can answer enquiries within a day.
- Your product can't be advertised under Meta's policies.
More on paid social
What works alongside paid social
Your next customer is scrolling right now. Give them a reason to message you.
Tell us about your business in 2 minutes and we'll send you what your competitors advertise and what we'd run for you.
Review my social ads for free