Web design6 min
How much does a website cost in Ireland?
What Irish small businesses pay for a website in 2026, from a basic brochure site to an online shop, with the source; running costs, VAT, grants and how to compare quotes.
Landing pages that turn ad clicks into real enquiries
The ad brings the click; the page decides whether they get in touch. We build pages that say exactly what the ad promised, load at once and ask for one thing.
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The ads get clicked, but the enquiries don't come
Usually the page after the click is the problem, not the ad.
- Every ad lands on the home page, so people have to look for what they clicked.
- The quote form asks for twelve details, including the Eircode twice.
- It's so slow on a country signal that people give up before it loads.
- Nobody can tell which ad or page the enquiries came from.
What changes with a page built for one campaign
How we get there
The page says exactly what the ad promised, answers the questions that stop people getting in touch and asks for one thing: ring, message or a short form. Nothing else pulls for attention.
Each enquiry is counted and linked to the campaign that brought it, so you know what an enquiry costs and where to put the budget.
The headline matches the ad
The page repeats what the person searched or clicked on, so they know they're in the right place.
message match
One thing to do
No menu or distractions: call, text or a short form, always in view.
Each enquiry tied to its campaign
Every call and form linked to the ad that brought it.
conversion tracking and UTM parameters
How a landing page comes together
Four stages, from the ad to the first tracked enquiry.
Campaign and audience
What the ad promises, who clicks and what stops them from contacting you.
Copy you approve
We write the page around the offer and the objections, and you approve it before we design anything.
Design and build
Built for phones, with the action always in view, on your own domain.
Tracking and a test enquiry
Calls and forms tracked by campaign, checked with a test enquiry before the page goes live.
What our landing page design covers
Writing, design, form and tracking. The price goes in your proposal.
- Copy that sells the offer
- Fast on a phone
- Short forms and tap to call
- Every enquiry counted
- On your domain, in your name
We click your ads and show you where they land
We click your ads on a phone and send you screenshots of the page they reach: what it says first, how long it takes and how many steps it takes to enquire. Next to it, what a page built for that ad would say.
- What we found
- The plan, page by page
- The fixed quote
- What we wouldn't do
Carles builds your site, and he's the one who reviews it in the audit. Òscar makes sure Google understands it. Who we are
audit · moynihanroofingcork.ie
sample document
1 · What we found
Your roof repair ads go to the home page and the quote form has twelve fields, including the Eircode twice.
2 · The plan, page by page
- A roof repairs page for Cork
- A three-field quote form
- Photos of local jobs and reviews
- Enquiries tracked by campaign
3 · Fixed quote
- Page
- Fixed, in your proposal
- Paid
- Once it's live
- Up front
- Nothing
- Until then
- €0
Your page is live before you pay for it
How paying at the end worksQuestions about landing pages
What owners running ads ask about the page after the click. Add yours to the form.
What should a landing page include?
The ad's promise in the first line, proof that you're real (photos of jobs, reviews, your town), the answers to two or three common doubts and one clear action. It loads quickly on a phone and has fewer links than a normal page.
Do I need a separate landing page for each ad?
For each campaign selling something different, yes. Someone searching for a boiler service should land on a page about boiler servicing. The same budget usually brings more enquiries when people land on the right page.
What does a landing page cost?
Irish freelance web designers charge €30-€80/hour, according to Vimar's 2026 guide, and a landing page is a few days' work at most. Ours goes in your proposal, depending on how many pages and versions you need. It's a project: you pay once the page is live and you've seen it work with a test enquiry.
Do you test different versions of the page?
Yes, when there are enough visits to compare them. We change one thing at a time and keep the version that brings more enquiries; with low traffic, we improve the page on judgement instead of waiting months for a result.
Can my landing page go on my existing website?
That's where we put it: on your own domain, so it builds trust, keeps the data in your accounts and stays yours if you change provider. No renting pages on a third-party tool.
A landing page is where someone arrives after clicking your ad. A good one repeats the ad's promise, answers what holds people back and asks for a single action. We write it, design it and track it, on your own domain.
More detail: Landing pages
You pay for every click, even the ones that leave
You pay for every click whether the person enquires or not. A page that converts better gets more enquiries from the same budget, without raising a single bid.
In the free audit we look at where your ads send people today and what we'd change on that page.
Landing pages in Ireland: GDPR consent and short forms
A quote form can collect what you need to answer the enquiry, and the privacy notice beside it has to say what you do with it (DPC on the right to be informed). If you also want to send marketing emails later, ask for that separately, with a box that isn't pre-ticked.
Keep the form short: name, phone or email, and one question about the job. Your Eircode or town can come later, once you're talking. Claims on the page follow the same ASAI Code as the ad, so we write from what you can stand over.
Landing page design for Google Ads and Meta campaigns
On Google, people arrive with a search in mind, so the page answers that search in the headline and asks for the call fast. On Facebook or Instagram, people weren't searching, so the page explains more before it asks for anything. One page rarely does both jobs well.
How each landing page is tested before launch
Once the page is live and getting traffic, we test one thing at a time: the headline, the offer, the form length or the photo. Half the visitors see each version, and we keep the one that brings more enquiries, judged on enough visits to mean something rather than on the first few days.
Small budgets don't always bring enough traffic for a fair test, and we'll tell you so. In that case we change the page based on what the enquiries say and on where people stop scrolling.
What's included, point by point
Copy that sells the offer
Headline, benefits, objections answered and one clear call to action.
conversion copywriting
Fast on a phone
Built for phones first, where most ad clicks happen.
Core Web Vitals
Short forms and tap to call
Only the fields you need, plus call and text buttons.
Every enquiry counted
Calls and forms tracked by campaign in Google Ads, Meta and your analytics.
Google tag, GA4 and ad platform conversions
On your domain, in your name
The page lives on your own domain and stays yours.
When a landing page pays off, and when it doesn't
Pays off if
- You run ads on Google or social media, or plan to.
- You have a clear offer for each campaign.
- You can answer enquiries the same day.
Not a fit if
- You want a page that ranks on Google long term: that's a service page.
- You don't plan to send traffic to it.
- You need it live tomorrow.
More on landing pages that convert
What goes well with a landing page
Guides on ads and websites
You're already paying for the click. Send it to a page that asks for the call.
Tell us which campaign you're running and in under a week we'll show you what its page does now and what we'd change.
Check my landing page