We're Òscar and Carles, and we help Irish businesses get found
An agency of two partners: Òscar Bordetas, SEO and Google Ads, and Carles Encinas, SEO, design and development. The two of us look at every business that asks for an audit.
Òscar Bordetas
Partner · SEO and SEM (Google Ads)
Carles Encinas
Partner · SEO, design, product and technical development
The two of us, on every business
Òscar looks after SEO and Google Ads; Carles, SEO, design, product and technical development. There are no account managers or juniors: you deal with the two of us.
- We're both SEO specialists. Before proposing a website or ads, we look at how people search for you and what they find.
- Whoever gets back to you has seen your website, your listing and your proposal, so you never have to explain things twice.
Why we work the way we do
Getting a website or SEO done tends to go wrong in the same few ways: a job that runs months past the date, hourly invoices nobody agreed to, a lovely-looking site that never comes up in a search, an owner who can't get into their own domain. It's rarely bad intent. Usually nobody agreed at the start what was included, when it would be finished or who owned what.
More detail
So we don't have a rate card, and every price is fixed. A physio clinic in Galway and a builder covering half of Cork county don't need the same amount of work, and one rate for both would make no sense, so first we look at your business, for free, and then send a plan and a fixed quote. With that settled we can sign a delivery date, and you pay once it's live.
We run every project ourselves, start to finish, and lay it out step by step in how we work.
We don't organise ourselves by sector either. A café in Limerick and a garage in Kilkenny win customers the same way: someone types into Google what they need and where, and picks from what comes up. What changes from one project to the next is the services, the areas and the tone, and that comes out of the audit.
What we never skip
What we agree, in the proposal
What gets done, the price, the dates and any change all go in the proposal. That way we both remember the same thing a month later.
proposal with price and date
We check before we recommend
Before telling you your website is slow, we measure it. Before telling you you don't show up on Google, we run the search and show you the screenshot. Everything in your audit comes with its proof.
Google tools you can open yourself
Only promise what depends on us
We can guarantee the work goes live, and you don't pay until it does. Rankings depend on Google and your competitors, so we don't promise them anywhere, on this site or in your proposal.
you pay when it's done
Every old address gets its redirect
An old website can have pages that have brought in customers for years. We list them before touching anything and point each one to its new page, and the list is on your tracking page.
nothing you had on Google gets lost
Fast on a phone by default
Everything we add to a website has to justify the time it takes to load. If it doesn't help people find you or contact you, it stays out.
websites that load right away on a phone
Your ad spend, in your own account
If we run your ads, the account is in your name and you see where the money you pay Google or Meta goes. If a campaign isn't bringing enquiries, we tell you without waiting for you to ask.
ad accounts in your name
What's yours, in your name
Domain, website, copy and Google accounts are yours from the start. We come in as guests and you can remove our access whenever you want.
100% yours
Our tools, and you can open every one of them
- PageSpeed Insights
- Measures how long your website takes to load on a phone, with data from real people when your site gets enough visits. It's the measurement you'll see in the before and after reports.
- Google Search Console
- Tells us which pages of your site Google knows about, which searches you show up for and which bring you visits. We check it before touching anything, because that's what can't be lost.
- Google Business Profile
- Your listing on Google Maps: category, services, area, hours, photos and reviews. What the listing says has to match what the website says.
- Google Analytics
- We set it up on your site to count every call, text and form, with the page it came from. That way you know which part of the website brings you customers.
- Google Ads and Meta Ads Manager
- Where your Google, Instagram and Facebook campaigns live. They're in your name and you can log in any time to see what was spent and what it brought in.
- Screaming Frog
- Crawls your entire current website and gives us the list of all its pages and broken links. It's the basis for making every old address point to its new page when you switch sites.
- Rich Results Test
- Checks that Google correctly understands the details of your business, your services and your FAQs before launch.
When we're not the right agency for you
- Projects that will be figured out as they go, without knowing at the start what needs doing.
- Apps, platforms with user accounts or custom software that goes beyond a website or an online shop.
- Anyone looking for promised rankings, traffic or a number of customers per month.
- Businesses that don't win customers online and have no plans to.
Who's behind Scalia, and where we're based
Scalia is Òscar Bordetas and Carles Encinas, both SEO specialists. We don't hand projects on to anyone: the proposal, the work and the answers to your questions all come from the two of us.
More detail
We're based in Barcelona, Spain, one hour ahead of Irish time, and work remotely with small businesses all over Ireland. Like you, we're in the EU: your data is handled under the same GDPR rules and you're invoiced in euro. We reply on working days. Every task we do for you appears on your tracking page, so you never have to wonder what's going on.
The details of the company that signs proposals and issues invoices are in the legal notice. If you'd rather judge us on the work, ask for the free audit: it's the most direct way to see how we think, applied to your own business.
This website is built to the same standard as client projects. Run it through PageSpeed Insights before you write to us and see how it loads on your phone. And if you'd rather drop us a line first, use the contact page.
Don't take our word for it: see what we'd do for you.
Ask for the free audit: the two of us do it, with your searches and competitors in front of us, and it commits you to nothing.
Get your free audit