Google Ads management that shows which clicks turn into leads

SEO takes time. Ads can put you at the top of Google as soon as they're approved, which makes them the bridge while your website earns its own spot. The catch: they only work while you pay, so the spend has to be tracked down to the call.

Already running ads? Then the question is whether they pay for themselves. In the free audit we look at how your competitors advertise and, with read-only access, at what your account is doing now.

Canadian ads answer to the Canadian Code of Advertising Standards, which asks that claims be accurate and supported (Ad Standards), and to the Competition Act. So we write ads around what you can prove (same-day service, a fixed price, a licence number you give us), which also tends to beat a vague “best in the city”.

Two Canadian details. If you advertise in Quebec, the ads and the page they open should be in French. And if your landing page collects emails for follow-ups, those messages need consent under CASL (Government of Canada); we set the form up for it.

For most small businesses, search campaigns are where the money is: someone types what they need and your ad answers. Performance Max can help stores and some service businesses, but it needs good tracking and a clear brief, or it spends on placements that don't sell. Remarketing shows your ads again to people who visited your site and left, which is useful when the decision takes days.

Display, YouTube and Demand Gen campaigns build awareness; for a local business they're rarely where the first money should go, and we'll tell you if that changes. Local Services Ads, the ones with the “Google Screened” badge, are charged per lead instead of per click and only exist for some trades; whether yours qualifies comes up in the audit. If your customers search on the map, Google Maps ads are worth a look; if you sell products, Google Shopping ads.

If you already advertise, we start by looking at your account: which searches you're paying for, how much goes to terms that never bring leads, whether tracking counts real calls and forms and whether ads land on the right pages. You get what we found, with what we'd change first.

A common problem in small accounts is a good part of the budget going to searches unrelated to the business, or page visits counted as conversions. Google's Quality Score helps spot weak ads and pages: it rates expected clicks, ad relevance and landing page experience. It isn't part of the auction, but a low score points at what to fix. Fixing that usually comes before spending more.

Ads are immediate and stop when you stop paying; SEO takes longer and keeps working without paying per click. If you need calls now, ads come first, ideally while your SEO builds. If your margin can't sustain paying for every click, SEO deserves more weight. To run the numbers before you spend, try the Google Ads calculator.

Management is a monthly fee quoted after the free audit, based on how many campaigns and areas you need. It covers building the campaigns, the pages they land on, the tracking and each month's review. No setup fee and no contract term; 30 days' notice ends it. The first invoice comes once you've approved the campaigns and they're running.

Your click spend goes from your card to Google, in your own account, with the daily cap you choose. Some PPC agencies charge a percentage of spend; ours is a flat fee, so we have no reason to push your budget up. Every price is on our pricing page.