PPC management that shows you which clicks turn into enquiries

SEO takes time. Ads can put you at the top of Google as soon as they're approved, which makes them the bridge while your website earns its own place. The catch is that they only work while you pay, so the spend has to be tracked right down to the enquiry.

Already running ads? Then the question is whether they pay their way. In the free audit we look at how your competitors advertise and, with read access, at what your account is doing today.

UK ads answer to the CAP Code, which the Advertising Standards Authority enforces: claims like “cheapest in Leeds” or “5-star service” need evidence you can show (the CAP Code). We write ads around what you can back up (same-day call-outs, fixed prices, years on the Gas Safe register if you give us the number), which also tends to get more clicks than a vague superlative.

Google invoices your ad spend directly to the card on your account, and whether VAT is added depends on how your business is registered, so the figure to compare is on Google's own invoice. Our management fee is invoiced separately, in pounds, with VAT added.

For most small businesses, search campaigns are where the money is: someone types what they need and your ad answers. Performance Max can help shops and some service businesses, but it needs good tracking and a clear brief, or it spends on placements that don't sell. Remarketing shows your ads again to people who visited your site and left, which is useful when the decision takes days.

Display, YouTube and Demand Gen campaigns build awareness; for a local business they're rarely where the first money should go, and we'll tell you if that changes. Local Services Ads, the ones with the “Google Screened” badge, are charged per enquiry instead of per click and only exist for some trades; whether yours qualifies comes up in the audit. If your customers search on the map, Google Maps ads are worth a look; if you sell products, Google Shopping ads.

If you already advertise, we start by looking at your account: which searches you're paying for, how much goes to terms that never bring enquiries, whether tracking counts real calls and forms and whether ads land on the right pages. You get what we found, with what we'd change first.

A common problem in small accounts is a good part of the budget going to searches unrelated to the business, or page visits counted as conversions. Google's Quality Score helps spot weak ads and pages: it rates expected clicks, ad relevance and landing page experience. It isn't part of the auction, but a low score points at what to fix. Fixing that usually comes before spending more.

Ads are immediate and stop when you stop paying; SEO takes longer and keeps working without paying per click. If you need calls now, ads come first, ideally while your SEO builds. If your margin can't sustain paying for every click, SEO deserves more weight. To run the numbers before you spend, try the Google Ads calculator.

Management is a monthly fee quoted for your business after the free audit, set by how many campaigns and areas there are. It covers building the campaigns, the pages they land on, the tracking and each month's review. No set-up fee and no minimum term; 30 days' notice to stop. The first invoice comes once you've approved the campaigns and they're running.

Your click spend goes from your card to Google, in your account, with the daily cap you choose. Some PPC agencies charge a percentage of spend; ours is a flat fee, so we've no reason to push your budget up. Every price is on our pricing page.