Google Ads management that shows you which clicks become calls

SEO takes time. Ads can put you at the top of Google as soon as they're approved, which makes them the bridge while your website starts ranking on its own. The catch is that they only work while you pay, so the spend has to be tracked down to the lead.

If you already run ads, the question is whether they're paying off. In the free audit we look at how your competitors advertise and, if you give us access, at what your account is doing today.

For most small businesses, search campaigns are where the money is: someone types what they need and your ad answers. Performance Max can help stores and some service businesses, but it needs good tracking and a clear brief, or it spends on placements that don't sell. Remarketing shows your ads again to people who visited your site and left, which is useful when the decision takes days.

Display, YouTube and Demand Gen campaigns build awareness; for a local business they're rarely where the first money should go, and we'll tell you if that changes. Local Services Ads, the ones with the “Google Screened” badge, are charged per lead instead of per click and only exist for some trades; whether yours qualifies comes up in the audit. If your customers search on the map, Google Maps ads are worth a look; if you sell products, Google Shopping ads.

If you already advertise, we start by looking at your account: which searches you're paying for, how much goes to terms that never bring leads, whether tracking counts real calls and forms and whether ads land on the right pages. You get what we found, with what we'd change first.

A common problem in small accounts is a good part of the budget going to searches unrelated to the business, or page visits counted as conversions. Google's Quality Score helps spot weak ads and pages: it rates expected clicks, ad relevance and landing page experience. It isn't part of the auction, but a low score points at what to fix. Fixing that usually comes before spending more.

Ads are immediate and stop when you stop paying; SEO takes longer and keeps working without paying per click. If you need calls now, ads come first, ideally while your SEO builds. If your margin can't sustain paying for every click, SEO deserves more weight. To run the numbers before you spend, try the Google Ads calculator.

Management is a monthly fee we quote for your business after the free audit, because it depends on how many campaigns, services and areas there are to run. It covers building the campaigns, the pages they land on, the tracking and each month's review. There's no setup fee and no long-term contract; you can cancel with 30 days' notice. The first fee comes once the campaigns are approved by you and running.

What you spend on clicks goes from your card to Google, in your account, with the daily maximum you set. Some agencies charge a percentage of that spend; ours is a set fee, so we have no reason to push your budget up. How we set the fee is on how we price.