SEO6 min
How much does SEO cost in the UK?
What UK SEO agencies and consultants charge per month, per hour and per project in 2026, with sources, what each price should include and the warning signs.
An SEO audit that finds what's losing you enquiries
Pages Google can't reach, the same service at three addresses, a site that drags on mobile data. We find the problems, rank them by what they cost you and then fix them.
Pages - Search Console
GoogleSearch Console1
Page indexingExport
All known pagesLast updated: 17/10/26
Not indexed143 reasonsIndexed178
Pages
060120180240
19/07/2603/08/2618/08/2602/09/2617/09/2602/10/2617/10/26View data about indexed pages
Why pages aren't indexed
Pages that aren't indexed can't be served on Google
ReasonSourceValidationPages
Not found (404)WebsiteNot startedStartedPassed0
Page with redirectWebsiteNot startedStartedPassed9
Duplicate, Google chose different canonical than userGoogleNot startedStartedPassed0
Crawled - currently not indexedGoogleNot startedStartedPassed3
Excluded by ‘noindex’ tagWebsiteNot startedStartedPassed2
GoogleSearch Consolevaldoriadentalgroup.co.ukOverviewURL inspectionPerformanceIndexingPagesVideo pagesSitemapsRemovalsExperienceCore Web VitalsHTTPSSecurity & Manual ActionsLinks
Your site looks fine to you, but Google sees something else
Most of what sinks a website can't be seen from the home page.
- Search Console keeps emailing you about “issues” and nobody has opened them since spring.
- Pages that used to bring enquiries have quietly slipped off the first page.
- Your old agency left a 60-page report of tool warnings and no idea where to start.
- After a redesign, visits dropped and nobody could tell you why.
What you get when an audit ends in fixes
How we get there
We review your site as Google does: which pages it reaches, which it keeps and which it ignores, and why. Then we compare that with what your customers type, to find the missing pages and the ones fighting each other.
Instead of 200 warnings you get the handful that matter, in order of what they cost you, with a date to fix them. The fixes in your plan get done and you see each one ticked off on your tracking page.
A short list, in priority order
What's costing you visits today goes first. Tool warnings that don't affect your rankings go to the bottom, or out.
impact first, not tool score
Broken things fixed, with proof
Redirects, duplicates, broken pages, titles and speed: what's in your proposal gets fixed, with a before and after for each.
Your own data, in your name
Search Console and analytics set up correctly and in your name, so you can check the progress yourself.
Search Console verified and monitored
How the SEO audit runs, stage by stage
Four stages, with your own Search Console data as the yardstick.
Access and data
You give us read access to Search Console and analytics, or we set them up in your name if they don't exist.
Full review
We crawl your site the way Google does and check indexing, speed, structure, content and links against what your customers search for.
The plan, ranked
What we found, in plain English and ranked by impact, with what we'd fix, in what order and by when.
Fixes and a second check
We fix what's in your proposal and ask Google to recheck the affected pages, so you can watch the errors clear in Search Console.
What the SEO audit checks
Every check comes with what it costs you and how we'd fix it.
- Every page Google should keep, kept
- One page for each search
- Fast on a phone
- A page for each thing you sell
- Pages Google understands at a glance
- Links and mentions
- How AI answers describe you
See what climbing Google is worth to you
Paste your keywords and see the traffic, enquiries and revenue at stake, and what that traffic would cost in ads.
We tell you whether your site has problems worth a full audit
In the free audit we look at your site in Search Console and on a phone and tell you the three things costing you most. If a full audit would pay off, we say so, with a fixed price; if not, we say that too.
- What we found
- The plan, page by page
- The fixed quote
- What we wouldn't do
Your SEO is handled by Òscar and Carles, the same two people who go through your site and listing in the audit. Who we are
audit · kingsheathdental.co.uk
sample document
1 · What we found
Since the redesign, 41 old addresses lead nowhere and your treatment pages exist twice, with and without “www”.
2 · The fixes, in order
- Point every old address to its new page
- One address per treatment page
- Cookie banner that waits for consent
- Search Console set up in your name
3 · Fixed quote
- Price
- Fixed, in your proposal
- You pay
- Once the fixes are live
- Report
- Yours to keep
- Until then
- £0
The audit is invoiced once the fixes are live
How paying on completion worksYour questions about SEO audits
What owners ask before paying for an audit. Yours can go in the form.
What does an SEO audit include?
A review of how Google reads your site (pages it can reach, duplicates, redirects, speed on mobile), how well each page answers a search, who links to you and how AI answers describe you. Ours ends with the problems ranked by cost and the fixes in your plan carried out.
What does an SEO audit cost for a small business site?
UK providers charge £500-£3,000 for an SEO audit, according to Whito's study of UK SEO prices. Ours depends on the size of the site: a ten-page site for a trade isn't a shop with 3,000 products. You get a fixed price in your proposal, and you pay once the fixes in it are live and you've checked them.
Can I just have the report and do the fixes myself?
Yes, and the report is written so you or your developer can follow it. We'd rather fix it ourselves, because that's where the value is, but if you have someone in-house, the report is yours to use.
Will the audit break anything on my site?
No. The review itself only reads your site and your Search Console data. Fixes are made later, on the items in your plan, tested first and with a before and after for each one.
Why did my traffic drop after a website redesign?
Usually because old addresses were deleted without pointing to the new pages, so Google lost what it had learned about them. It can often be recovered by mapping each old address to its new page; the audit finds which ones are missing.
An SEO audit reviews your website the way Google sees it: whether every page can be read, whether each one answers a clear search, how fast it loads and who links to it. Ours doesn't stop at a report: we rank the problems by cost and fix the ones in your plan.
More detail: SEO audit
Technical problems don't sort themselves out
A page Google can't read today won't start ranking on its own, and duplicate pages keep splitting what Google thinks of you. Every month they stay, the pages that depend on them stay buried.
If a redesign is on the cards, the audit matters even more: it tells you what to keep before anything is deleted. Start with the free website audit and we'll tell you whether a full SEO audit is worth it for your site.
Checks a UK site needs that a generic audit tool skips
Audit tools are built for any website in any country. A UK small business site has a few things of its own we always check: the cookie banner (under the ICO's rules analytics needs consent first, and a banner that loads everything before the click is a legal risk as well as a slow page), the contact details matching your Companies House or trading name, and whether the site points to the right country if it was ever built on a .com.
We also look at accessibility basics (contrast, labels, keyboard use), because the Equality Act expects businesses serving the public to make reasonable adjustments (GOV.UK guidance), and the same fixes usually help Google read the page.
A technical SEO audit: the checks under the bonnet
Technical SEO is everything that lets Google reach, read and keep your pages: how the server responds, how pages link to each other, what each address returns and how fast it all loads. Google's own SEO Starter Guide puts it near the top (helping Google find your content), because the best copy doesn't rank if Google can't read it.
The same check now covers AI answers: Google says a page has to be indexed and eligible for a snippet to appear in AI Overviews, with no special file or markup required (AI features and your website). If speed turns out to be the main problem, website speed optimisation covers it in depth. If the site needs rebuilding, we plan a website redesign that keeps your rankings.
Free SEO audit or full SEO audit: which you need
The free SEO audit looks at your business from the outside: how people search for you, what they see, your listing and your site on a phone. It's enough to decide what to do first. A full SEO audit goes inside, with your Search Console data and a complete crawl, and ends in fixes. Most small businesses start with the free one, and we tell them straight whether the full one is worth paying for.
What an SEO audit costs, and how we price it
The price is fixed and goes in your proposal, set by the size of your site: a ten-page site for a dental practice isn't the same job as a shop with two thousand products. It includes the report, the fixes listed in the proposal and the second check. You pay once the fixes are live and you've seen them. If what your site needs is ongoing work, our SEO services include the audit as part of the setup.
What's included, point by point
Every page Google should keep, kept
Which pages Google stores and which it ignores, and why: blocks, errors, redirects that lead nowhere.
indexing in Search Console, robots.txt, sitemap
One page for each search
Pages competing for the same search, the call on which one stays and what happens to the rest.
keyword cannibalisation, canonicals and 301 redirects
Fast on a phone
How long your important pages take on a normal mobile signal, and what slows them down.
Core Web Vitals: LCP, INP and CLS
A page for each thing you sell
Whether each service has a page that answers its search, and which pages are missing or too thin.
content and keyword gap
Pages Google understands at a glance
What Google reads to understand each page, and how your pages point to each other.
title tags, headings and internal links
Links and mentions
Which sites link to you, whether any of those links could hurt, and which local sites should mention you and don't.
backlink and off-page audit
How AI answers describe you
What ChatGPT and Google's AI Overviews find when they look for your business, and whether your pages can be cited.
AI visibility check
When a full SEO audit is worth it, and when it isn't
Worth it if
- Your site used to bring visits and has been losing them.
- You're about to redesign and want to know what to keep.
- You get Search Console warnings nobody has looked at.
Not a fit if
- You just want a tool score to show someone. We fix what costs you customers.
- Your site has three pages and no traffic yet: you need pages before an audit.
- You want the report only, for someone else to fix. We can, but the value is in fixing what we find.
More on fixing your site for Google
What usually follows an audit
Guides on SEO
AI search5 min
How to get your business mentioned on ChatGPT in the UK
What ChatGPT and Copilot read before naming a firm, the steps a UK business can take itself, what to ignore, and how to see if you're mentioned.
Your site might be fine. Or it might be losing enquiries every week without anyone noticing.
Tell us your web address and in under a week we'll tell you the three problems costing you most, free.
Check my site for free