Web design7 min
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Landing pages that turn ad clicks into enquiries
Your ad gets the click; the page decides whether they ring. We design pages that say exactly what the ad promised, load at once and ask for one thing.
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Your ads get clicks, but the enquiries don't follow
Usually the problem is the page after the click, not the ad.
- Every ad lands on the home page, and people have to hunt for what they clicked on.
- The page asks for ten fields to request a simple quote.
- It takes so long on 4G that people go back before it appears.
- Nobody knows which page or which ad brought the enquiries that did come in.
What a page made for the campaign changes
How we get there
The page says exactly what the ad promised, answers the questions that stop people contacting you and asks for one thing: ring, message or fill in a short form. Nothing else competes for attention.
Every enquiry is counted and tied to the campaign that brought it, so you know what an enquiry costs and can move the budget to what works.
The headline matches the ad
The page repeats what the person searched or clicked on, so they know they're in the right place.
message match
One thing to do
No menu or distractions: call, text or a short form, always in view.
Each enquiry tied to its campaign
Every call and form linked to the ad that brought it.
conversion tracking and UTM parameters
How a landing page gets built
Four stages, from the ad to the first tracked enquiry.
Campaign and audience
What the ad promises, who clicks and what stops them from contacting you.
Copy you approve
We write the page around the offer and the objections, and you approve it before we design anything.
Design and build
Built for phones, with the action always in view, on your own domain.
Tracking and a test enquiry
Calls and forms tracked by campaign, checked with a test enquiry before the page goes live.
What landing page design covers
Copy, design, form and tracking. The price goes in your proposal.
- Copy that sells the offer
- Fast on a phone
- Short forms and tap to call
- Every enquiry counted
- On your domain, in your name
We follow your ads to the page they land on
We click your ads on a phone and send you screenshots of the page they reach: what it says first, how long it takes and how many steps to enquire. Next to it, what a page built for that ad would say.
- What we found
- The plan, page by page
- The fixed quote
- What we wouldn't do
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audit · greystoneroofs.co.uk
sample document
1 · What we found
Your roof repair ads land on the home page, and the quote form has eleven fields.
2 · The plan, page by page
- A page for roof repairs in Cardiff
- A three-field quote form
- Photos of real jobs and the guarantee
- Enquiries tracked by campaign
3 · Fixed quote
- Page
- Fixed, in your proposal
- Paid
- Once it's live
- Up front
- Nothing
- Until then
- £0
The landing page is live before it's invoiced
How paying on completion worksQuestions about landing pages for ads
What owners running ads ask about the page after the click. Yours can go in the form.
What makes a good landing page?
It repeats what the ad promised in the first line, loads quickly on a phone, answers the two or three questions that hold people back and asks for one action. Fewer links and fewer form fields than a normal web page.
Does every Google Ads campaign need its own landing page?
Not every one, but every campaign selling something different does. Someone searching for boiler servicing should land on a page about boiler servicing, not your home page. Sending them to the right page usually brings more enquiries from the same budget.
How much is landing page design?
A five-page brochure site from a UK freelancer costs £1,500-£3,000, according to Whito, and a single landing page is a smaller job than that. Ours goes in your proposal, set by how many pages and versions you need. It's a project: you pay once the page is live and you've seen it working with a test enquiry.
Can you test two versions of the page?
Yes, when the campaign brings enough visits to tell them apart. We change one thing at a time (the headline, the form, the offer) and keep the one that brings more enquiries; with few visits, we'd rather improve the page on judgement.
Should a landing page be on my own domain?
Yes. On your domain it builds trust, keeps the data in your accounts and stays yours if you change provider. We build it on your website, not on a third-party platform you rent.
A landing page is the page someone reaches after clicking an ad. Built well, it repeats what the ad promised, answers the questions that stop people getting in touch and asks for a single action. We write, design and track it, on your own domain.
More detail: Landing pages
Every click that leaves has already been paid for
Each click on an ad is paid whether the visitor enquires or not. A page that converts better makes the same budget bring more enquiries, without touching the bid.
In the free audit we look at where your ads send people today and what we'd change on that page.
Landing pages in the UK: consent, forms and marketing emails
A quote form can collect what you need to reply to the enquiry. If you also want to send marketing emails later, UK rules (PECR, enforced by the ICO) generally need the person's consent, given separately and not pre-ticked (ICO on electronic mail marketing). We build the form with a clear, optional tick box and a link to the privacy notice.
Claims on the page follow the same CAP Code as the ad: if it says “fixed price” or “same-day callout”, it has to be true. We write from what you can back up, which also reads as more trustworthy.
Landing page design for PPC and paid social
On Google, people arrive with a search in mind, so the page answers that search in the headline and asks for the call fast. On Facebook or Instagram, people weren't searching, so the page explains more before it asks for anything. One page rarely does both jobs well.
How we test a landing page before it gets traffic
Once the page is live and getting traffic, we test one thing at a time: the headline, the offer, the form length or the photo. Half the visitors see each version, and we keep the one that brings more enquiries, judged on enough visits to mean something rather than on the first few days.
Small budgets don't always bring enough traffic for a fair test, and we'll tell you so. In that case we change the page based on what the enquiries say and on where people stop scrolling.
What's included, point by point
Copy that sells the offer
Headline, benefits, objections answered and one clear call to action.
conversion copywriting
Fast on a phone
Built for phones first, where most ad clicks happen.
Core Web Vitals
Short forms and tap to call
Only the fields you need, plus call and text buttons.
Every enquiry counted
Calls and forms tracked by campaign in Google Ads, Meta and your analytics.
Google tag, GA4 and ad platform conversions
On your domain, in your name
The page lives on your own domain and stays yours.
When a landing page pays its way, and when it doesn't
Worth it if
- You run ads on Google or social media, or plan to.
- You have a clear offer for each campaign.
- You can answer enquiries the same day.
Not a fit if
- You want a page that ranks on Google long term: that's a service page.
- You don't plan to send traffic to it.
- You need it live tomorrow.
More on pages that convert ad clicks
What works alongside a landing page
Guides on ads and websites
The click is already paid for. Send it somewhere that asks for the call.
Tell us which campaign you run and in under a week we'll show you what its page does today and what we'd change.
Review my landing page