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Free Google Ads and SEO calculators for UK businesses

Work out what to spend on Google Ads and what ranking higher on Google is worth before you spend a penny. Free, no sign-up, every figure sourced.

Two free calculators: the Google Ads one shows clicks, enquiries, customers and the most you can pay per click without losing money; the SEO one, the visits and customers that ranking higher would bring and what they'd cost in ads. Plus a quick count of the customers you may be missing.

Free tools

  1. 01How much should I spend on Google Ads?Enter your budget (or the customers you want) and see clicks, enquiries, cost per customer, your return on ad spend and the most you can pay per click.Work out my ad budget
  2. 02What is ranking higher on Google worth?Paste your searches with their monthly volume and see the visits, enquiries and revenue from moving up, plus what those visits would cost in ads.See what ranking is worth
  3. 03How many customers am I missing?Four of your own numbers show how much work could be in the searches in your area every month.Do the maths

Add the calculators to your own website

Both calculators can be embedded on any website with one line of code. Look for “Embed this calculator” at the end of each one.

Questions about our free calculators

Do the calculators cost anything or need a sign-up?

No. You see the result straight away, without an account or an email. If you want the report sent to you, or a look at your business, you leave your details; otherwise just use them.

Are the figures in the calculators from the UK?

The Google Ads industry figures come from LocaliQ's 2026 study of U.S. campaigns, converted to pounds at the ECB rate, and the click-through rates by position from Advanced Web Ranking (U.S. data). There's no comparable public UK study, so swap in your own numbers whenever you have them.

Is anything I type saved?

No. The sums run in your browser. Your numbers only travel in the page address, so you can share the result, and in the email if you ask us to send you the report.

Can I put a calculator on my own website?

Yes. Share the link with your numbers, print the report, or embed the calculator on your site with the code at the end of each one, keeping the link to the source.

Numbers looking promising? Let's check them against your area.

Ask for the audit and we'll redo the sums with the real searches near you and what your competitors are doing.

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