nora.castillo • 3hPeak District
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nora.castillo Sunday hike with the usual crew
Social media management that turns followers into bookings
We plan, create and post for your business on Instagram and Facebook, answer comments and messages and count how many turn into bookings, calls or visits.
Heather Pilates Studio (@heatherpilates.sheffield) • Instagram photos and videos
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Heather Pilates Studio
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Heather Pilates Studio
Pilates studio
Reformer and mat Pilates, groups of 6
Sheffield · DM us for a trial class
heatherpilatessheffield.co.uk
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heatherpilates.sheffield Groups of 6 and an instructor watching your form. Send us a message and we'll save you a trial class.
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The social media management services we offer
Your proposal only includes what your business actually needs.
Social media advertising
Facebook and Instagram ads aimed at people near you, built to bring messages and enquiries instead of likes.
You post when there's a spare minute, and it shows
If your profiles look like this, people checking you out before they ring are having second thoughts.
- Your last post was the Christmas opening hours, and it's October.
- You share stock photos and offers, and the only comment is from your mum.
- Messages from customers sit unanswered in the inbox for days.
- You've no idea whether social has ever brought you a single job.
What changes when your profiles bring in work
How we get there
We plan a monthly calendar around what your customers want to see: your work, before and afters, answers to common questions and the people behind the business. For most local firms, real photos and short videos beat polished adverts.
We keep the profile tidy, with clear ways to get in touch, answer comments and messages at the times agreed in your proposal and count the conversations social brings. To reach people who don't follow you yet, we add paid social.
Content that shows your work
Real jobs, real people and answers to questions, planned in a monthly calendar you approve.
Messages answered
Comments and DMs answered at the agreed times, or passed to you with context when they need your decision.
Results you can count
Messages, calls and website visits from social, tracked each month.
Meta Business Suite and GA4
How we run your social media each month
Four stages. The monthly fee starts once you approve the first calendar.
Profiles and competitors
Your profiles and your competitors': what they post and what gets a reaction.
Profiles set up and a plan
Bio, contact buttons and links fixed, and the first month's calendar with topics and how we'll get the photos and videos.
Posting and replies
Once you approve the calendar, we post on schedule and answer comments and messages at the agreed times.
Monthly summary
What worked, what didn't and what we'll change next month, on your tracking page.
What social media management covers
Platforms, posts per month and reply times are set in your proposal.
- A profile that leads to a call or message
- A calendar you approve before we post
- Posts and short videos of your real work
- Comments and messages answered
- A monthly summary in messages and bookings
We review your profiles against your competitors'
We look at what you post, how often and what gets a reaction, next to the firms in your area, and tell you what we'd change first and whether social is worth it for you now.
- What we found
- The plan, page by page
- The fixed quote
- What we wouldn't do
Òscar and Carles look at your profiles before proposing anything, and they're the ones who answer you. Who we are
audit · copperbeechsalon.co.uk
sample document
1 · What we found
Your Instagram's last post is from June, the bio has no booking link and three messages from this week are unanswered.
2 · The first month, post by post
- Bio with booking link and location
- Monthly calendar of before and afters
- Replies to messages within the agreed hours
- Bookings from social counted
3 · Fixed quote
- Monthly fee
- In your proposal
- First invoice
- Once you approve
- Minimum term
- None
- Until then
- £0
When social media is worth paying for, and when it isn't
Worth it if
- Your customers look at Instagram or Facebook before buying.
- You can share photos or let us capture your work.
- You want social tied to real messages and calls.
Not a fit if
- You only want follower counts to grow.
- You can't share any real content from the business.
- You want to be on every platform at once.
No monthly fee until your profiles are ready
We get your profiles in shape and show you the first month's calendar. The monthly fee in your proposal starts once you approve it. Each month: the posting calendar, comments and messages answered and a summary of what brought in enquiries.
- Your profiles stay yoursaccounts and ad accounts in your name
- No minimum termrolling monthly, 30 days' notice to stop
- No set-up feethe monthly price is in your proposal
We don't promise followers or messages. We promise the work in your proposal: what gets posted, when, and who replies.
How the monthly fee works- Profile review and proposal
- £0
- Profiles set up and tidied
- £0
- You approve the first calendar
- £0
- Each month from then on
- you pay
- Until you approve
- £0
Questions about social media management in the UK
What UK owners ask before handing over their profiles. Yours can go in the audit form.
How much does a social media agency cost in the UK?
UK businesses typically pay £500-£1,500/month, and small agencies charge £800-£2,000/month, according to Whito's 2026 study. Ours depends on the platforms, how many posts and videos a month, whether ads are included and who makes the content. Our fixed monthly price goes in your proposal after the free audit, with no set-up fee and no minimum term; the first invoice comes once you approve the first calendar.
Which platforms should a local business be on?
Usually one or two, done properly: for a salon, a café or a builder that's normally Instagram and Facebook. TikTok can suit you if you're happy on video and your customers are younger; LinkedIn if you sell to other businesses. The audit tells you which, and why.
Who takes the photos and videos?
You can send them from your phone and we'll edit and caption them, or the proposal can include a shoot. Real photos of your work almost always do better than stock images, so we'll ask for some either way.
Do you reply to comments and messages for us?
Yes, at the times agreed in your proposal. Anything that needs your decision (a price, a complaint, a booking) we pass to you straight away with the context, so the customer isn't left waiting.
How will I know whether social media is working?
Each month you get the messages, calls, website visits and bookings that came from social, next to what we posted. Likes and followers are shown too, but they're not what we judge it by.
Social media management is planning, making and posting content on your profiles, answering comments and messages and measuring what it brings. We do it for UK small businesses on Instagram and Facebook, with content of your real work. The monthly price is in your proposal: no set-up fee, no minimum term.
More detail: Social media management
People look at your profile before they ring
Even when they find you on Google, plenty of people check your Instagram or Facebook before deciding. An empty or abandoned profile makes them wonder if you're still trading.
In the free audit we look at your profiles and your competitors' and tell you whether social is worth it for you now or something else should come first.
Which social platforms we manage, and how we pick
A local business doesn't need to be everywhere. Most do best on one or two platforms with steady posts and quick replies, and for a salon, a restaurant or a builder that's usually Instagram and Facebook. TikTok can work if you're comfortable on video and your customers are younger; LinkedIn, if you sell to other businesses. We tell you which ones in the audit, and why.
Your Google Business Profile counts too: many people see your photos and posts there before they ever open Instagram. That's part of local SEO, and we keep it saying the same thing as your profiles.
What's included, point by point
A profile that leads to a call or message
Bio, contact buttons, highlights and links set up so a visitor knows what to do next.
A calendar you approve before we post
Topics and formats planned a month ahead.
monthly content calendar
Posts and short videos of your real work
Posts, carousels and short videos from your photos or from a shoot if your proposal includes one.
Reels and Stories
Comments and messages answered
At the times set in your proposal, with anything that needs your decision passed to you.
community management
A monthly summary in messages and bookings
Conversations, calls and website visits from social each month, explained simply.
Meta insights and GA4
More on social media for small firms
What works alongside social media
Someone is looking at your profile before they ring. Give them a reason to message you.
Tell us about your business in 2 minutes and we'll send you what your profiles say about you and what we'd change.
Review my social profiles
Social media for UK businesses: competitions, offers and the ASA
Posts that sell are marketing, and in the UK marketing on your own social profiles falls under the CAP Code that the Advertising Standards Authority enforces (the CAP Code). In practice: a “win a free MOT” giveaway needs clear terms and a real draw, a “half price” post needs a genuine previous price, and a review you paid for has to say so.
We write and schedule within those rules from the start, and keep your Google Business Profile posts saying the same as Instagram and Facebook, because many people see those first.