An online shop built to sell on a phone

If you advertise, each visitor who leaves at the checkout cost you money to bring. A shop that loses people at the last step makes every campaign more expensive.

A new shop takes a few weeks longer than a brochure site, with the date in your proposal. The free audit shows where buyers leave your shop today.

UK distance-selling rules give most online buyers 14 days to cancel and require you to tell them so before they pay (GOV.UK on online selling). We build the cancellation and returns information into the product page and the checkout, where people look for it, rather than burying it in the terms.

Prices are shown with VAT included, as UK shoppers expect, delivery options and costs appear before the basket (Royal Mail, a courier, click and collect), and the checkout offers the methods people use here: cards, Apple Pay, Google Pay, PayPal and, if it suits your products, pay-later options.

Shopify is simple to run and takes care of hosting and payments; WooCommerce gives more control and runs on WordPress, which we also use for our websites. Both work well for a small shop. What matters more is how the catalogue is organised and how fast it loads. We recommend one in your proposal, with the reasons.

If you already sell online, the new shop keeps what works: products, customers and order history move where the platform allows, and every old product and category address leads to its new page. That's how you keep the visits Google already sends you.

We plan the move the same way as a website redesign that protects your rankings: a list of the pages that bring visits, a redirect for each one and a check after opening.