Website, SEO and PPC quotes, fixed for your business
No two businesses need the same work, so there's no price list. We look at yours for free and within a week send a fixed quote in pounds: you know the figure before you decide.
audit · ridgelinephysioclinic.co.uk
sample document
1 · What we found
When someone searches for what you sell on a phone, the businesses above you have a page for it and you send them to your home page.
2 · The plan, page by page
- One page for each main service
- A page for each area worth targeting
- Google Business Profile: complete and matching
- Calls and forms tracked by page
3 · Fixed quote
- Price
- fixed, for the whole plan
- Payment
- when it's done
- Delivery
- signed date
- Until then
- £0
Why there's no price list
A plumber covering three towns doesn't need the same website as a solicitor, and SEO for one high street doesn't cost what a national campaign does. A flat rate would overcharge one and short-change the other, so we look at your business and price the website, SEO, Google Ads management, social media or AI search optimisation for it. The ad spend itself you pay Google directly from your own account. For reference, UK social media management typically costs £500-£1,500/month and a maintenance plan with updates £25-£100/month (Whito, Whito).
More detail
What moves a website price most is how much there is to build: how many pages, whether an old site is worth keeping, whether you sell online.
The audit before the quote is free. With your business in front of us, we tell you which piece is worth doing first (sometimes just the Google listing, or just the website) and send you the fixed price and the date. Anything not in the proposal isn't invoiced.
What we look at before we price your project
How many things you sell, and where
Each service people search for separately usually needs its own page, and so does each main area. It's what moves a website price most.
pages based on real searches
What you already have
An old site with pages that bring visits, a half-finished Maps listing or an ad account with history. We reuse it, and that changes the work.
what we keep
How crowded your local market is
A body shop in a small town and a dentist in a city centre aren't in the same place. It decides how much SEO it takes and what ad spend makes sense.
the ones showing up before you today
Calls, bookings or card payments
Get calls, take bookings, collect multi-step quote requests or sell with a card. Each one is its own piece of work.
forms, bookings, payments
What your quote includes
What we found
What happens today when someone searches for you, with screenshots of real searches and of your website. You don't need to know anything about Google to follow it.
The plan, page by page
Which pages your site will have, which searches each one is built for, what we'll do with your Google Business Profile and what we keep from what you already have.
The fixed quote
The price of the website, paid once it's live, or the monthly fee for SEO or ads, with what it covers and the delivery date. Anything that isn't in it doesn't get billed.
What we wouldn't do
If something isn't worth it for you, we say so. And if your project isn't a fit for us, we explain why and tell you what we'd do in your place.
How long it takes to get your quote
Today · 2 minutes
You fill in the form with your website, what you do and where you work.
When it arrives
We confirm we have it and, if anything's missing, ask in a single message.
Next
We both look at your business: searches, competitors, Business Profile and your site on a phone.
In under a week
What we found, the plan and the fixed quote arrive by email.
Whenever suits you
You read it, ask about anything unclear and decide. Nobody chases you.
The terms behind your quote
- Fixed quote
- agreed before we start
- Pay on completion
- nothing up front
- Signed deadline
- usually about 6 weeks
- Everything in your name
- no strings attached
When we'll turn a project down
- If what you need is an app, a members' platform or custom software.
- If you want position one on Google written into a contract: Google decides that.
- If the website has to be live within a week.
- If what you need isn't what we do. We'll say so, and tell you what we'd do in your shoes.
More detail
A website, SEO or Google Ads costs whatever your business actually needs, so we price it for you: after the free audit, in under a week, you get a fixed quote in pounds. The website is paid once it's live; monthly work has no set-up fee and no minimum term. The quote doesn't change mid-project.
Small business website prices: what's in the price
The starting point is a custom WordPress website for your business: a page for each service people search for separately, copy written from what you tell us, call and text buttons one tap away, your Google Business Profile brought up to date and a site that loads fast on a phone. You pay once it's live and you've checked it, and it's yours: domain, copy and logins in your name.
Some projects take more work, and the audit tells you before we start: a shop with online payments, many service areas with their own pages, bookings, or an old site with many addresses to keep. To compare with other quotes, read how much a website costs, which breaks down the usual line items. The full service is on small business web design.
How many pages you need
One for each service people search for separately and, if you cover several areas, the ones that make sense for each.
structure based on real searches
If you already have a site
We find what brings you visits today and point every old address to its new page, so you don't start from zero on Google.
page-by-page 301 redirects
Why WordPress
It's what we use for small business sites: you can edit it yourself and any developer can take it over later. The platform moves the price less than the work on each page.
custom WordPress, no off-the-shelf theme
What the site has to do
A site built to make the phone ring isn't the same as one with bookings, multi-step quote forms or a shop with payments.
SEO prices: what the monthly fee pays for
SEO is a monthly fee we set for your business: it depends on how many services and areas there are to work on and how much competition you have. The first stretch of work (the pages you're missing, your Google Business Profile, what's broken on the site) is done before we bill you anything, and the first fee comes once it's live and you've checked it. After that, each month brings new pages, reviews, local mentions and whatever else the plan calls for, with the work visible on your tracking page.
An SEO quote should say what gets done each month. If it just says “SEO” and a fee, you don't know what you're buying. What we won't sell you is rankings: they depend on Google and on your competitors. To compare with other agencies, read how much SEO costs; the service is on SEO services and, if you need to show up on the map, on local SEO.
PPC management cost: the clicks and the work, kept apart
With Google Ads you pay for two things, and it helps to keep them apart. The clicks you pay Google: you set the daily maximum and the account is in your name. The management (building the campaigns, preparing the page each ad lands on and watching where the money goes) is a monthly fee fixed in your quote, and the first one doesn't come until you've approved the campaigns.
In the audit we tell you what ad spend makes sense to start with in your area, and whether ads are worth it for you at all or something else should come first. To run the numbers yourself, try the Google Ads calculator; the service is on Google Ads management.
What a coordinated marketing plan costs
If you need a website, SEO, ads and social, you can ask for each one separately or for one plan that coordinates them all. Coordinated usually works better: ads send people to pages built for them, your Maps listing says the same thing as your website and nobody does the same work twice.
Even so, we won't propose everything at once if you don't need it. The audit says what's worth doing first and what can wait: it might be just the website, the website plus your Google listing, or the full all-in-one marketing plan.
Questions about prices, VAT and payment
How much does a small business website cost in the UK with you?
It depends on how much there is to build: a brochure site costs less than one with an online shop or many service areas. The audit tells you, with a fixed quote, before anything starts, and you pay once it's live. The domain stays in your name.
Is VAT included in the quote?
No: the quote shows it apart and VAT is added on the invoice, on its own line. If your business is VAT-registered, your accountant can tell you how you reclaim it. Your ad spend on Google or Meta is billed to you by them, not by us.
Is there a charge for the audit or the quote?
No. The audit and the quote are free, and asking for them commits you to nothing. We only ask for what we need to look at your business, never card details. If you'd rather make the changes yourself, the document is yours to keep.
Can the price go up during the project?
Not for anything in your proposal. If you ask for something new along the way, we explain first what it means in time and money, and you decide. Without your yes, it isn't done or invoiced.
How is each service invoiced?
The website, in one payment once everything is live and you've checked it. SEO and Google Ads management, monthly, with the first invoice once the set-up is live and reviewed. No set-up fee and no minimum term: 30 days' notice stops a monthly service.
A fixed price for your project, agreed before any work starts.
Ask for the audit and in under a week you'll have the plan, the price of each piece and the delivery date. Free, and no obligation.
Get my fixed quote