SEO6 min
How much does SEO cost in the UK?
What UK SEO agencies and consultants charge per month, per hour and per project in 2026, with sources, what each price should include and the warning signs.
Ecommerce SEO so your online shop takes orders from Google
Your products are good, but Google shows Amazon, Argos and the big chains first. We rework your categories and product pages so people searching for what you sell land in your shop.
womens trail running shoes - Google Search
Googlewomens trail running shoeswomens trail running shoeswomens trail running shoes waterproofwomens trail running shoes lightweightwomens trail running shoes wide
SSwitchback Trail Co.https://switchbacktrailco.co.uk › women › trail-running-shoes
Women's Trail Running Shoes · Ships in 24 Hours | Switchback
Over 120 models filtered by terrain, drop and cushioning. WhatsApp us and we'll help you pick your size.
Sswitchbacktrailco.co.ukhttps://switchbacktrailco.co.uk › footwear
Footwear - Switchback Trail Co.
All our outdoor footwear: boots, shoes, sandals and accessories for men, women and kids. Delivery nationwide.
SSummit Sportshttps://www.summitsportsdepot.co.uk › women › shoes
Women's Trail & Hiking Shoes | Summit Sports
Women's trail running shoes from top brands. Free click and collect and size exchanges at any location.
RRun Trails Reviewhttps://www.runtrailsreview.co.uk › reviews
The 10 Best Women's Trail Running Shoes of 2026, Tested
2 Sept 2026 · We ran over 250 miles in each pair to compare grip, cushioning and durability on mud, rock and gravel.
PPeak Outlethttps://summitpeakgearoutlet.co.uk › footwear › trail
Women's Trail Running Shoes Outlet · Past Seasons
Past-season models in limited sizes. Check availability by size before ordering.
TTrail Forumhttps://www.trailrunnerstalk.co.uk › threads › 7781
Which trail shoes should I buy? Wide feet and overpronation
Just getting into trail running and the store confused me with drop and cushioning. What do you recommend for wide feet?
More results
You stock it, but Google sends the buyer to Amazon
It happens to most small online shops, and most of it can be fixed.
- Your product pages use the supplier's description, word for word the same as forty other shops.
- Category pages are a grid of photos with no text, so Google can't tell what they're for.
- Every size and colour filter makes a new address, and Google crawls thousands of them.
- You only sell when Shopping ads are running, and the margin can't keep paying for every click.
What changes when the shop is organised around searches
How we get there
We start with how people search for what you sell: by category (“men's waterproof walking boots”), by need (“gift for a gardener”) and by brand and model. Each kind of search needs its own kind of page, and most shops only have product pages.
Then we organise the shop so each search that matters has its page, rewrite the copy that sells and tidy the technical side so Google spends its time on the pages that make money.
Category pages that rank
Useful copy, clear filters and links that tell Google these are your most important pages.
category architecture and on-page SEO
Product pages that answer buying questions
Descriptions written for your customers, with sizing, materials, delivery and returns answered on the page.
Price, stock and stars right in Google
Your product shows its price, availability and rating in the search result, which helps it stand out from the listing above.
Product structured data, validated
How we do SEO for an online shop
Four stages, without getting in the way of your sales.
Research your catalogue's searches
Which categories, needs and products people search for, and which ones your shop already ranks for.
Plan the shop's structure
Which category and subcategory pages you need, how filters behave and which pages Google should skip.
Write the pages that sell
The category and product copy in your proposal, with your input on what customers ask before they buy.
Clean up and check
Duplicates, filters, speed and product data fixed and tested on a copy, then every change verified in Search Console.
What ecommerce SEO covers for your shop
Shopify, WooCommerce or another platform: the work is the same, the fixes change.
- Each search mapped to one page
- Category pages that bring sales
- Product copy written from scratch
- Filters that don't flood Google
- Product details Google can show
- Product pages that load fast
See what climbing Google is worth to you
Paste your keywords and see the traffic, enquiries and revenue at stake, and what that traffic would cost in ads.
We show you the searches your shop is missing out on
We search for your categories and best sellers on a phone and send you screenshots: who shows up, with which page, and what their category page has that yours doesn't. Plus the filters and duplicates eating Google's time.
- What we found
- The plan, page by page
- The fixed quote
- What we wouldn't do
Your SEO is handled by Òscar and Carles, the same two people who go through your site and listing in the audit. Who we are
audit · hedgerowteaco.co.uk
sample document
1 · What we found
Your “loose leaf tea” category has no text and 2,300 filter pages; Google shows three bigger shops for “loose leaf tea gift set”.
2 · The plan, page by page
- Copy for the six main categories
- Best-seller product pages rewritten
- Filters closed to Google
- Delivery and returns in Merchant Center
3 · Fixed quote
- Monthly fee
- Fixed in your quote
- First invoice
- Once it's live
- Minimum term
- None
- Until then
- £0
No fee until your shop's changes are live
How the monthly fee worksQuestions about SEO for UK online shops
What UK shop owners ask us. If yours isn't here, put it in the audit form.
What does an ecommerce SEO agency do?
It works on an online shop so its categories and products come up on Google for searches that end in a sale: the shop's structure, category and product copy, filters and duplicates, product data and speed. It doesn't buy ads; that's Shopping, which is a separate service.
Is Shopify good for SEO?
Yes, if it's set up properly. The usual problems are products reachable at several addresses, tag pages nobody asked for, apps that slow every page and collections with no copy. All four can be fixed without moving platform.
How much is ecommerce SEO?
With us it's a monthly fee set mostly by the size of your catalogue and quoted after the audit, with no set-up fee and no minimum term. If your shop needs development work, the proposal says so before we start. The first invoice comes once the first changes are live and you've checked them in your shop.
Should I write my own product descriptions?
For the products that sell most, yes. Supplier copy is on dozens of other shops, so Google has no reason to pick yours. We rewrite the best sellers first, answering sizing, materials, delivery and returns on the page.
Will SEO changes disrupt my sales?
They shouldn't. We test changes before they go live, keep every old address pointing to its new one and avoid touching the shop in your busiest weeks. You approve each batch on your tracking page.
Can you move my shop to Shopify or WooCommerce without losing rankings?
We plan the move so you keep what Google already rewards: every old product and category address leads to its new page, and the titles and copy that rank come across. Nobody can promise exact rankings after a platform change, but a planned migration avoids the usual drop in visits and sales.
Ecommerce SEO gets an online shop's categories and products showing up on Google for searches that end in a sale. It covers the shop's structure, the copy on category and product pages, filters and duplicates, and the product data Google uses to show price, delivery and stock.
More detail: Ecommerce SEO
Every order that comes from an ad costs you margin
When all your orders come from paid campaigns, each one carries the cost of the clicks that brought it. Organic visits don't, and a category page that ranks keeps selling month after month, through the quiet weeks and the run-up to Christmas.
That takes time to build, and the clock starts once the pages are live. In the free audit we show you which searches your shop could be winning and which pages are missing.
Selling online in the UK: delivery, returns and prices Google can show
UK shoppers compare delivery cost and returns before they compare products, and Google can show both in the result if your product data says them. We set delivery and returns in Merchant Center and on the page, prices with VAT included (as UK shoppers expect to see them), and stock that matches what's in the warehouse.
Returns pages earn their keep too. Under UK distance-selling rules most online orders can be cancelled for 14 days after delivery (GOV.UK), and a clear, findable returns page answers the question that stops people buying from a shop they don't know.
Shopify SEO: the four problems we see most in UK shops
Shopify is a good platform for a small shop, and it comes with habits that work against SEO if nobody touches them. These four are worth checking in any Shopify shop.
Products reachable at several addresses
A product can open under /products/ and under each collection it belongs to. Internal links should point to one address, so Google doesn't split its attention.
collection-aware product URLs and canonicals
Tag and filter pages nobody asked for
Collection tags create pages with thin lists of products. Some deserve to rank; most should stay out of Google.
tag pages, noindex and robots.txt.liquid
Apps that slow every page
Each app you installed may load its own scripts, even after you stop using it. We list them and remove what doesn't earn its place.
Collections with no copy
A collection page with only a product grid gives Google little to go on. A few useful paragraphs and answered questions change that.
SEO for WooCommerce and other shop platforms
WooCommerce depends heavily on the theme and the plugins installed, and the usual trouble is speed and duplicate category archives. BigCommerce, Squarespace and headless setups each have their own quirks. We work with what you have and tell you if something on your platform is holding you back.
If you're about to build or rebuild the shop, planning SEO from the start costs less: see ecommerce website design. And if you want sales while SEO builds, Google Shopping ads put your products on Google from the day they're approved.
What's included, point by point
Each search mapped to one page
Searches grouped by category, need and product, each assigned to the page that will serve it.
catalogue keyword research
Category pages that bring sales
Copy, headings, filters and internal links for the categories that sell.
usually the most valuable pages in a shop
Product copy written from scratch
For your best products: sizing, materials, care and delivery answered, in your shop's voice.
Filters that don't flood Google
Size, colour and sorting options stop creating thousands of copies of the same page (Google's guidance on faceted navigation).
canonicals, noindex and parameter handling
Product details Google can show
Price, availability and reviews in the format Google uses for rich results (its product data guide).
Product and Offer schema, validated
Product pages that load fast
Images, apps and scripts trimmed so product pages open quickly on a phone.
Core Web Vitals
When ecommerce SEO pays off, and when it won't
Worth it if
- You run an online shop with a defined catalogue and want sales beyond ads.
- Your shop is on Shopify, WooCommerce or a similar platform.
- You can share sales data so we know which products matter most.
Not a fit if
- Your catalogue has tens of thousands of products and needs custom development.
- You need sales this week: Shopping ads fit better for that.
- You only sell on Amazon or Etsy and don't have a shop of your own.
More on selling online through Google
What works alongside ecommerce SEO
Guides for online shops
AI search5 min
How to get your business mentioned on ChatGPT in the UK
What ChatGPT and Copilot read before naming a firm, the steps a UK business can take itself, what to ignore, and how to see if you're mentioned.
Someone is searching for what you stock right now. Make sure Google sends them to your shop.
Send us your shop's address and in under a week we'll show you the searches you could be winning and the pages you're missing.
Audit my online shop for free