Small business marketing in the UK, run as one plan
A website, Google, ads and social media, each with a different provider and none talking to the others. We run the pieces you need as one plan, in the right order.
Five services, one plan
Four providers, four invoices, and nobody counting customers
- The web designer, the SEO person and the ads agency have never spoken to each other.
- Your ads send people to pages that don't mention what the ad offered.
- Every provider sends a report, and none of them says how many customers came in.
- You're the one coordinating it all, in the evenings.
What changes when the same people run all of it
How we get there
One plan says what to do first, what can wait and why, based on your numbers. The website is built for the searches the SEO targets, the ads land on pages made for them and your profiles say the same as your Business Profile.
You deal with the same two people for every piece, and you get one count of enquiries from every channel, in accounts in your name.
One plan, in order
What to do first, what can wait and why, based on your numbers.
The same two people for everything
You talk directly to both partners, whether it's about the website, SEO, ads or social.
One view of results
Enquiries from every channel tracked together.
GA4, Search Console, Google Ads and Meta in your name
How the all-in-one plan runs
Full audit
Searches, website, listing, ads and social reviewed together.
Plan and order
Which pieces, in what order, with one fixed quote and a date for each.
Build and launch
Website and listing first, then the channels in the plan. The website is paid once it's live.
Monthly coordination
One summary of what every channel brought and what's next, on your tracking page.
What the all-in-one marketing plan covers
- A website that turns visits into calls
- Showing up on Google and Maps
- Calls now, when you need them
- Profiles people check before calling
- One count of every enquiry
How many customers the plan needs to pay for itself
Every month in your area, with these numbers
9customers a month in play with these numbers
- People who would contact you
- 30 a month
- What those customers would bring you
- £1,350/month£16,200/year
It's an estimate with your numbers, not a promise: it depends on your area, your competitors and how you handle the people who get in touch.
Want to see the numbers for your area?
In your free audit we tell you how often people search for what you sell where you work and who wins those searches today.
We tell you which piece pays first for your business
- What we found
- The plan, page by page
- The fixed quote
- What we wouldn't do
Your business is reviewed by Òscar and Carles, the two partners. The people who look at it are the ones who do the work. Who we are
audit · hollinsdalepilates.co.uk
sample document
1 · What we found
Your studio has a website, an ads account and an Instagram run by three different people, and nobody knows which brings bookings.
2 · The plan, page by page
- Weeks 1 to 6: website and Business Profile
- Then SEO for “pilates sheffield” and nearby areas
- Ads for the beginners' course
- Instagram once there's a calendar of classes
3 · Fixed quote
- Website
- Fixed price, paid once live
- SEO and ads
- Monthly, from set-up
- Minimum term
- None
- Until the website is live
- £0
When one plan suits you better than separate providers
Suits you if
- You'd rather deal with the same people for everything than with several providers.
- You're ready to work on more than one channel over time.
- You want everything in your name and tracked.
Not a fit if
- You only need one piece: hire it on its own.
- You want every channel at once regardless of budget.
- You're looking for a full-time, in-house marketing person.
Nothing to pay until it's up and running
The website is paid once, when it's live. The monthly pieces (SEO, ads, social) only start invoicing once their set-up is done and you've checked it.
- One plan, one fixed quoteeach piece priced in the same proposal
- No minimum termmonthly pieces, 30 days' notice
- Everything in your namewebsite, domain and accounts
We don't promise rankings, enquiries or sales from any piece of the plan. We promise the work in your proposal, piece by piece, and you see each one done.
How paying works- Audit of your business and proposal
- £0
- Website, profile and campaigns built
- £0
- The website, live and checked
- you pay
- The monthly pieces, once running
- monthly
- Until it's live
- £0
Questions about an all-in-one marketing plan
Do I have to take every service in the plan?
No. The audit tells you which pieces make sense now; you can start with one and add others later. Each one is priced separately in the proposal, so you can leave any of them out.
How much does an all-in-one marketing plan cost in the UK?
The sum of the pieces your business needs, in one fixed quote with each one priced separately. What that comes to depends on the free audit: a five-page site and a shop with two hundred products aren't the same job, nor is SEO for one town and for the whole country. Ad spend goes straight to Google or Meta, set by you.
Who will I actually be dealing with?
The two partners, Òscar Bordetas and Carles Encinas, for every piece of the plan. No account managers and nobody in between: the people who look at your business are the ones who do the work.
Can I drop part of the plan later?
Yes. The monthly pieces have no minimum term: you can stop any of them with 30 days' notice and keep the rest. Whatever's been built stays in your name.
An all-in-one marketing plan coordinates your website, SEO, Google Ads and social media under one plan and one fixed quote. We decide the order with your numbers, build the base first and add each channel when it can pay its way, with every enquiry counted in one place.
More detail: Small business marketing plan
Marketing pieces that don't talk to each other cost you twice
When pieces don't talk to each other, you pay twice for the same work and lose enquiries between them: an ad that lands on the wrong page, a profile with old hours, a website the SEO can't use.
In the free audit we look at all of it together and tell you which piece would bring customers fastest.
Marketing for UK small businesses: what to do in what order
For most UK local firms the order is the same: a website with a page per service and a complete Business Profile first (that's where every other channel sends people), then SEO to bring enquiries without paying per click, then Google Ads for the services that need calls now, and social media once there's work to show.
The money is in one proposal, with each piece priced on its own line so you can drop or postpone any of it. The website is paid once live; the monthly pieces once their set-up is live. Ad spend goes straight to Google or Meta from your accounts.
A small business marketing plan, month by month
Every plan comes out of the audit, but the usual order looks like this. The website and the Google listing come first, because everything else points to them. Ads start once there's a page worth sending people to. Social comes in when there's real work to show.
Each piece keeps its own line in your fixed quote, so you can see what everything costs and drop or postpone any of it. You can hire any of them on its own too: SEO, Google Ads, web design, social media or AI search optimisation.
Weeks 1 to 6: website and Google listing
A page for each service, the listing complete and every enquiry counted. You pay for the website once it's live.
one payment
From week 6: SEO
New pages, reviews and local mentions each month. The first fee comes once the setup is live.
monthly, no long-term contract
When there's a page to send them to: ads
Campaigns for the services that need calls now, approved by you before they run.
monthly management
When there's work to show: social
Profiles in order and a calendar you approve before we post.
monthly, price in your proposal
What the plan leaves out
Email newsletters, print, radio and press relations aren't what we do. If one of them makes sense for your business, we say so in the audit and you can hire it elsewhere. Reviews and your Google Business Profile, on the other hand, are part of the plan from day one.
What's included, point by point
A website that turns visits into calls
The base everything else points to.
see small business web design
Showing up on Google and Maps
So customers find you without paying per click.
SEO and Google Business Profile
Calls now, when you need them
Ads for specific services or quiet months.
Google Ads
Profiles people check before calling
Content and ads where your customers spend time.
social media
One count of every enquiry
Enquiries from every channel in one place, in your name.
shared tracking
Four providers or one plan? Start with the piece that pays first.
Tell us about your business in 2 minutes and we'll send you the order we'd follow, with what each piece costs.
Get my marketing plan, free