Web design7 min
How much does a website cost in the UK?
What UK small businesses pay for a website in 2026, from a DIY builder to an agency, with sources; the yearly costs after launch, VAT, and how to compare quotes.
Website speed optimisation that keeps visitors long enough to ring
If your site takes seconds to appear on a phone, many people go back before they see what you do. We find what slows it down, fix it and measure it again with you.
PageSpeed Insights
PageSpeed InsightsCopy linkDocs
Report from 20 Oct 2026, 15:48:54
https://www.solanavetsoadby.co.uk/Analyse
MobileDesktop
What your real users are experiencingThis URLOrigin
Core Web Vitals Assessment: Passed
Expand view
Largest Contentful Paint (LCP)
Interaction to Next Paint (INP)
Cumulative Layout Shift (CLS)
Other Notable Metrics
First Contentful Paint (FCP)
Time to First Byte (TTFB)
Core Web Vitals Assessment: Failed
Expand view
Largest Contentful Paint (LCP)
Interaction to Next Paint (INP)
Cumulative Layout Shift (CLS)
Other Notable Metrics
First Contentful Paint (FCP)
Time to First Byte (TTFB)
Latest 28-day collection periodVarious mobile devicesFull visit durationsVarious network connections
Diagnose performance issues
100Performance
100Accessibility
100Best Practices
100SEO
2/2Agentic browsing
100Performance
Values are estimated and may vary. The performance score is calculated directly from these metrics. See calculator.
0–4950–8990–100
Vet in Oadby with same-day appointments
Dogs and cats. Emergency care until 22:00.
Message us to book
Directions
Vaccinations and check-ups
Surgery and ultrasound
Emergency care
MetricsExpand view
First Contentful Paint
0.8 s
Largest Contentful Paint
0.9 s
Total Blocking Time
0 ms
Cumulative Layout Shift
0
Speed Index
0.9 s
Captured at 20 Oct 2026, 15:48 BSTEmulated Moto G Power with Lighthouse 13.5.0Initial page loadSlow 4G throttling
Your site keeps people waiting, and they go back
Speed problems are easy to miss on the office Wi-Fi.
- On 4G the home page is blank for seconds before anything appears.
- PageSpeed Insights shows red numbers and nobody knows what they mean.
- The site has 40 plugins and nobody remembers what half of them do.
- Photos go up straight from the camera, several megabytes each.
What changes when your site loads quickly
How we get there
People see what you do straight away, on the train or in the van, and the call button is there before they lose patience. Google measures that experience for real visitors and takes it into account.
We fix what's slowing your site down without rebuilding it when we can, and show you the before and after with the same Google tool, so you don't have to take our word for it.
Something on screen right away
Your important pages show their main content quickly, even on a weak signal.
LCP under 2.5 s as the target
Passes Google's speed check on real phones
The measurements Google takes from real visitors, fixed where they fail.
Core Web Vitals: LCP, INP and CLS
Before and after, measured
Every page tested before and after with the same Google tool, so you see the difference yourself.
PageSpeed Insights
How we make your website faster
Four stages, tested on a copy so your site stays open.
Measure
Your important pages tested on a phone, with lab tests and real visitor data where Google has it.
Find what slows it
What holds back each page, ranked by how much it costs you.
Fix it on a copy
Images, scripts, fonts, caching and hosting fixed as set in your proposal, tested before anything goes live.
Measure again
The same pages tested again with the same tool, and the before and after sent to you.
What website speed optimisation covers
The fixes your site needs, measured. The price goes in your proposal.
- Photos that load fast
- Only the code each page needs
- A server that answers fast
- A page that doesn't jump or freeze
- A before and after you can read
We time your site on a phone and find what drags
We run your pages through PageSpeed Insights and a real phone on mobile data and send you the results in plain English: what takes longest, why, and what we'd fix first.
- What we found
- The plan, page by page
- The fixed quote
- What we wouldn't do
Carles builds your site, and he's the one who reviews it in the audit. Òscar makes sure Google understands it. Who we are
audit · northernbean.co.uk
sample document
1 · What we found
On mobile data your home page takes 7 seconds: a 6 MB banner photo and 38 plugins, 11 of them unused.
2 · What we'd fix, in order
- Images resized and converted
- Unused plugins removed
- Cookie banner that waits for consent
- Before and after with PageSpeed Insights
3 · Fixed quote
- Price
- Fixed, in your proposal
- Paid
- Once it's faster
- Up front
- Nothing
- Until then
- £0
No invoice until the site is measurably faster
How paying on completion worksQuestions about website speed and Google
What owners ask when their site feels slow. Yours can go in the form.
Does a slow website affect my Google rankings?
Speed is one of the signals in Google's page experience, so it can help at the margin. The bigger effect is on people: a slow page loses visitors before they see you, and that costs enquiries whatever your ranking.
Can you make my site faster without rebuilding it?
Usually, yes: images, plugins, caching, hosting and scripts can be fixed on the existing site. If the theme or builder itself is the problem, we tell you, and whether a redesign would cost less than patching it.
What does speeding up a WordPress site cost?
In the UK, a maintenance plan with updates runs £25-£100/month, according to Whito; a one-off speed fix is priced as a small project on top of that. Ours goes in your proposal, fixed, based on what your site needs. You pay once the changes are live and you've seen the before and after measured with the same Google tool.
What PageSpeed score should my site get?
The score is a guide; what matters is the real-visitor data Google shows above it (Core Web Vitals), especially main content within 2.5 seconds. On mobile, aiming for green on those is more useful than chasing 100.
Will cheaper hosting slow my website down?
Often. Very cheap shared hosting can make every page wait before it even starts loading. We check how long your server takes to respond and, if it's the bottleneck, suggest hosting in your name that fits your site.
Website speed optimisation is the work that makes a site load fast, especially on a phone: lighter images, fewer and better plugins, caching, good hosting and code that doesn't block the page. We measure with Google's PageSpeed Insights before and after, so the improvement is visible.
More detail: Website speed
Every second of loading costs you visitors
Google considers loading good when the main content appears within 2.5 seconds for real visitors (web.dev). Many small business sites are well past that on mobile data, and every second costs visits you already paid or worked for.
Speed work is concrete and quick to check. In the free audit we measure your site on a phone and tell you what slows it down.
Speed for UK visitors: mobile data, cookie banners and UK hosting
A lot of your visitors open your site on the move, on mobile data in a car park or between jobs, so we test on a throttled mobile connection, not the office fibre. Hosting close to your visitors helps too: a UK or nearby European data centre usually answers faster for a UK audience than a cheap server on another continent.
One UK-specific slowdown: cookie banners. Under the ICO's rules, analytics and advertising scripts should wait for consent, and a banner that loads everything first is both slower and non-compliant. Fixing it often improves speed and compliance in one go.
Speeding up WordPress: plugins, hosting and images
Many small business sites run on WordPress, and their slowness usually has the same three causes. Each one has a fix that doesn't require a new site.
Plugins that load everywhere
A slider, a form builder or a chat widget can load its code on every page, even where it isn't used. We remove what you don't need and limit the rest to the pages that use it.
Hosting that answers slowly
Cheap shared hosting can take a long time just to start sending the page. Caching helps; sometimes a better plan is the real fix, and we say so.
server response time
Images straight from the camera
Photos several megabytes each, shown at a fraction of their size. Resising and modern formats make them a fraction of the weight.
Core Web Vitals in plain English
Core Web Vitals are three measurements Google uses to judge page experience: how long the main content takes to appear (LCP), how quickly the page responds when you tap something (INP) and how much the layout jumps while loading (CLS). Google's targets are 2.5 seconds or less for LCP, 200 milliseconds or less for INP and 0.1 or less for CLS (web.dev).
We aim for those targets on your important pages, which matter more than a perfect score on every tool. If speed is only one of several problems, an SEO audit or a website redesign may be the better place to start.
What's included, point by point
Photos that load fast
Modern formats, the right size for each screen and images below the fold loaded only when needed.
AVIF and WebP, lazy loading
Only the code each page needs
Unused plugins and scripts removed, and the rest loaded when it's needed.
script cleanup and deferral
A server that answers fast
Caching set up and, if needed, a hosting recommendation in your name.
CDN and server response time
A page that doesn't jump or freeze
Content that shifts while loading and buttons that respond late, fixed.
CLS and INP
A before and after you can read
Measurements for each page, in plain English.
When speed work pays off, and when it won't
Worth it if
- Your site is slow on a phone.
- You want to keep your current site if possible.
- You can give us access to the site and the hosting.
Not a fit if
- You want a perfect score on every tool, whatever it costs.
- Your site needs a full rebuild anyway.
- You can't give access to the site.
More on fast websites for UK visitors
What works alongside speed work
Guides on websites
Your next customer is opening your site on a phone. Let it appear before they give up.
Send us your web address and in under a week we'll tell you what's slowing it down and what fixing it would take.
Test my website speed