SEO6 min
How much does SEO cost for a small business?
What SEO providers charge per month, per hour and per project, with the US and Canada figures from two pricing surveys, what each price should include and the warning signs.
Ecommerce SEO services so your store gets orders from Google
Your products are good, but Google shows Amazon and the big chains first. We work on your categories and product pages so people searching for what you sell land in your store.
womens trail running shoes - Google Search
Googlewomens trail running shoeswomens trail running shoeswomens trail running shoes waterproofwomens trail running shoes lightweightwomens trail running shoes wide
SSwitchback Trail Co.https://switchbacktrailco.com › women › trail-running-shoes
Women's Trail Running Shoes · Ships in 24 Hours | Switchback
Over 120 models filtered by terrain, drop and cushioning. Text us and we'll help you pick your size.
Sswitchbacktrailco.comhttps://switchbacktrailco.com › footwear
Footwear - Switchback Trail Co.
All our outdoor footwear: boots, shoes, sandals and accessories for men, women and kids. Shipping nationwide.
SSummit Sportshttps://www.summitsportsdepot.com › women › shoes
Women's Trail & Hiking Shoes | Summit Sports
Women's trail running shoes from top brands. Free in-store pickup and size exchanges at any location.
RRun Trails Reviewhttps://www.runtrailsreview.com › reviews
The 10 Best Women's Trail Running Shoes of 2026, Tested
Sep 2, 2026 · We ran over 250 miles in each pair to compare grip, cushioning and durability on mud, rock and gravel.
PPeak Outlethttps://summitpeakgearoutlet.com › footwear › trail
Women's Trail Running Shoes Outlet · Past Seasons
Past-season models in limited sizes. Check availability by size before ordering.
TTrail Forumhttps://www.trailrunnerstalk.com › threads › 7781
Which trail shoes should I buy? Wide feet and overpronation
Just getting into trail running and the store confused me with drop and cushioning. What do you recommend for wide feet?
More results
You have the product, but Google sends the buyer to Amazon
It happens to most small stores, and most of it can be fixed.
- Your product pages use the manufacturer's description, the same one on fifty other stores.
- Category pages are a grid of products with no text, so Google can't tell what they're about.
- Size and color filters create thousands of addresses Google wastes its time on.
- You only sell when ads are running, and your margin can't keep paying for every click.
What changes when your store is built for search
How we get there
We start with how people search for what you sell: by category (“women's trail running shoes”), by need (“waterproof hiking boots”) and by brand and model. Each kind of search needs its own kind of page, and most stores only have product pages.
Then we organize the store so each search that matters has its page, rewrite the copy that sells and clean up the technical side so Google spends its time on the pages that make money. You see each change on your tracking page.
Category pages that rank
Useful copy, clear filters and links that tell Google these are your most important pages.
category architecture and on-page SEO
Product pages that answer buying questions
Descriptions written for your customers, with sizing, materials, shipping and returns answered on the page.
Price, stock and stars right in Google
Your product shows its price, availability and rating in the search result, which helps it stand out from the listing above.
Product structured data, validated
How we do SEO for your store
Four steps, without disrupting your sales.
Research your catalog's searches
Which categories, needs and products people search for, and which ones your store already ranks for.
Plan the store's structure
Which category and subcategory pages you need, how filters behave and which pages Google should skip.
Write the pages that sell
The category and product copy in your proposal, with your input on what customers ask before they buy.
Clean up and check
Duplicates, filters, speed and product data fixed and tested on a copy, then every change verified in Search Console.
What our ecommerce SEO services include
How many categories and products go into your project is set in the proposal.
- Each search mapped to one page
- Category pages that bring sales
- Product copy written from scratch
- Filters that don't flood Google
- Product details Google can show
- Product pages that load fast
See what ranking higher is worth
Paste your keywords and see the traffic, leads and revenue at stake and what that traffic would cost in ads.
We show you which searches your store could be winning
We look at how people search for your categories and products, who wins those searches today and how your pages compare. You get the list of pages to build or fix first.
- What we found
- The plan, page by page
- The fixed quote
- What we wouldn't do
Your SEO is handled by Òscar and Carles, the same two people who go through your site and listing in the audit. Who we are
audit · copperkettleteaco.com
sample document
1 · What we found
Your “loose leaf green tea” collection is a grid with no text, and each tea opens at four addresses through your collections.
2 · The plan, page by page
- Green, black and herbal tea collections with copy
- Your best-selling teas, rewritten
- Flavor and size filters kept out of Google
- Price and stock shown in Google's results
3 · Fixed quote
- Monthly fee
- Fixed in your quote
- First fee
- Once it's live
- Contract
- None
- Until then
- $0
Your first monthly fee comes once your store is in order
How paying worksQuestions about ecommerce SEO
What store owners ask before hiring an ecommerce SEO agency. If yours isn't here, put it in the audit form.
What is ecommerce SEO?
It's the work that gets an online store's category and product pages showing up on Google for searches that end in a purchase. It covers the store's structure, copy, filters and duplicates, and product data so Google shows price and stock in its results.
How much do ecommerce SEO services cost?
With us, a monthly fee set mostly by the size of your catalog, quoted after the free audit. How many categories and products go into each month is set in your proposal. We work mostly with small and mid-size stores, and the audit tells you what yours would cost before you decide. For comparison, the market charges stores more than local businesses ($501-$1,000/month is the most common SEO retainer in Ahrefs' survey). The first fee comes once the setup is live in your store and you've checked it, with no setup fee and no long-term contract.
Is SEO worth it for a small online store?
Usually, if you have a defined catalog and your margin suffers from paying for every click. Category pages that rank keep bringing orders without ad spend. In the audit we tell you which searches are realistic for your store.
Do you do Shopify SEO?
Yes, and WooCommerce and other common platforms. On Shopify we deal with duplicate product addresses, tag pages, apps that slow the store down and collections without copy.
Can you migrate my store without losing rankings?
We plan it so you keep what Google already rewards: every old product and category address leads to its new page, and titles and copy that rank stay. Nobody can promise the exact rankings after a move, but a planned migration avoids the usual drop.
Should I do SEO or Google Shopping ads?
Shopping ads bring sales from the day they're approved, but every click costs money. SEO takes longer and keeps selling without paying per click. Many stores run both; the audit tells you which pays off first for yours.
Ecommerce SEO is the work that gets an online store's categories and products showing up on Google for searches that end in a purchase. It covers the store's structure, the copy on category and product pages, filters and duplicates, and the product data Google uses to show price and stock.
More detail: Ecommerce SEO
Every sale that comes from an ad costs you margin
When all your orders come from paid campaigns, each one carries the cost of the clicks that brought it. Organic visits don't, and a category page that ranks keeps selling month after month.
Building that takes time, and the clock starts when the pages are live. In the free audit we show you which searches your store could be winning and which pages are missing.
Shopify SEO: the four problems we fix most
Shopify is a good platform for a small store, and it comes with habits that work against SEO if nobody touches them. These four are worth checking in any Shopify store.
Products reachable at several addresses
A product can open under /products/ and under each collection it belongs to. Internal links should point to one address, so Google doesn't split its attention.
collection-aware product URLs and canonicals
Tag and filter pages nobody asked for
Collection tags create pages with thin lists of products. Some deserve to rank; most should stay out of Google.
tag pages, noindex and robots.txt.liquid
Apps that slow every page
Each app you installed may load its own scripts, even after you stop using it. We list them and remove what doesn't earn its place.
Collections with no copy
A collection page with only a product grid gives Google little to go on. A few useful paragraphs and answered questions change that.
WooCommerce SEO and other platforms
WooCommerce depends heavily on the theme and the plugins installed, and the usual trouble is speed and duplicate category archives. BigCommerce, Squarespace and headless setups each have their own quirks. We work with what you have and tell you if something on your platform is holding you back.
If you're about to build or rebuild the store, planning SEO from the start costs less: see ecommerce website design. And if you want sales while SEO builds, Google Shopping ads put your products on Google from the day they're approved.
What's included, point by point
Each search mapped to one page
Searches grouped by category, need and product, each assigned to the page that will serve it.
catalog keyword research
Category pages that bring sales
Copy, headings, filters and internal links for the categories that sell.
usually the most valuable pages in a store
Product copy written from scratch
For your best products: sizing, materials, care and shipping answered, in your store's voice.
Filters that don't flood Google
Size, color and sorting options stop creating thousands of copies of the same page (Google's guidance on faceted navigation).
canonicals, noindex and parameter handling
Product details Google can show
Price, availability and reviews in the format Google uses for rich results (its product data guide).
Product and Offer schema, validated
Product pages that load fast
Images, apps and scripts trimmed so product pages open quickly on a phone.
Core Web Vitals
When ecommerce SEO is worth it, and when it isn't
Worth it if
- You run an online store with a defined catalog and want sales beyond ads.
- Your store is on Shopify, WooCommerce or a similar platform.
- You can share sales data so we know which products matter most.
Not a fit if
- Your catalog has tens of thousands of products and needs custom development.
- You need sales this week: Shopping ads fit better for that.
- You only sell on Amazon or Etsy and don't have a store of your own.
More on selling from Google
What rounds out your store's SEO
Guides on SEO
AI search5 min
How to get your business on ChatGPT when customers ask
What ChatGPT reads before it names a business, the seven steps you control, what to skip, and how to check whether it mentions you.
Someone is searching for what you sell right now. Make sure Google sends them to your store.
Tell us about your store in 2 minutes and we'll send you which searches you could win, who wins them today and which pages to fix first.
Audit my store for free