SEO6 min
How much does SEO cost for a small business?
What SEO providers charge per month, per hour and per project, with the US and Canada figures from two pricing surveys, what each price should include and the warning signs.
Local SEO services so nearby customers call you
Someone searches for a dentist or a mechanic on a phone and Google shows a map with three businesses. We work on your profile, your reviews and your site so one of them is yours.
Galan Auto Repair - Google Maps
Heritage SquarePhoenix Art MuseumRuiz Brothers GarageBridgeway MechanicsRoosevelt Row AutoGalan Auto RepairGalan Auto Repair
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Camelback Auto Center
4.5(412)
Auto repair shop · · 4410 N 7th Ave · 1.5 mi
Open · Closes 9 PM
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Galan Auto Repair
4.8(186)
Auto repair shop · · 1812 N 16th St · 0.5 mi
Open · Closes 8 PM
“Had it ready the same day and explained everything.”
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Ruiz Brothers Garage
4.6(241)
Auto repair shop · · 2218 W Indian School Rd · 0.7 mi
Open · Closes 8 PM
“Straight shooters, had my car back the same day.”
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Bridgeway Mechanics
4.4(158)
Auto repair shop · · 1305 E McDowell Rd · 1.2 mi
Open · Closes 7:30 PM
“Quick and they explain the problem well.”
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Roosevelt Row Auto
4.3(96)
Auto repair shop · · 915 N 5th St · 1.7 mi
Open · Closes 7 PM
“Good service, but you need an appointment.”
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Galan Auto Repair
4.8(186)
Auto repair shop · · 0.5 mi
Open · Closes 8 PM
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1812 N 16th St, Phoenix, AZ 85006
Open · Closes 8 PM
galanautorepairaz.com
(602) 555-0164
C8F5+Q4 Phoenix
auto repair phoenix
You're two blocks away and Google shows the shop across town
Each of these costs your listing points, and each one can be fixed.
- You search for your service from your own parking lot and the map shows three businesses. None is yours.
- Your profile still has last year's holiday hours, and someone drove over to a locked door.
- Google lists you as “Pet store” when what you do is grooming, or “Contractor” when you remodel bathrooms.
- You have four old reviews with no reply, and the place across the street has dozens, all answered.
What happens when your profile and your website say the same thing
How we get there
We work on both at once. The profile, field by field, with manager access you give us while you stay the owner. The website, with a page for each service and each area you really serve, linked from the listing.
We can't promise a spot on the map: Google decides it, and your competitors move too. The profile and the site do depend on us, and you see every change with its before and after.
A listing people trust
The right category, current hours (holidays too), real photos and answered reviews. It's what people check before they tap “Call”.
Google Business Profile reviewed field by field
Calls from people a few minutes away
People searching the map are usually in a hurry and close by. If they find you and like what they see, they call that day.
Seen in every area you serve
If you drive to customers, Google and your customers see which towns you cover, each with details of its own.
service area on the profile and one page per area
How we do your local SEO
We start with what your customer sees on the map and finish with what they find on your website.
We search from your area
We run the searches for your services the way a neighbor would, on a phone, and note who shows up on the map and why.
We line up your details
One way of writing your name, address and phone, and a list of every place online where they show up differently.
We fix the profile and the site
A complete profile, a page per service and area, and call and text buttons within reach. Every change with its before and after on your tracking page.
We make reviews easy to ask for
A link, a QR code and a ready-to-send text message for the end of each job. Asking is the part that depends on you; we make it two taps.
What our local SEO services include
We make profile changes with manager access you give us. The profile stays in your name.
- The category you belong in
- A complete, up-to-date profile
- Storefront or service area
- Citations and local links
- A page per area, with its own content
- Your details in the format Google reads
- Reviews: how to ask and how to reply
See what ranking higher is worth
Paste your keywords and see the traffic, leads and revenue at stake and what that traffic would cost in ads.
We show you where your listing ranks on your block, and what the one above has that yours doesn't
We search for your services from your street and the areas you serve and send you screenshots of the map: who's ahead, with which category, how many reviews and which page they link to. Next to it, what we'd change first.
- What we found
- The plan, page by page
- The fixed quote
- What we wouldn't do
Your SEO is handled by Òscar and Carles, the same two people who go through your site and listing in the audit. Who we are
audit · pawsandsudstucson.com
sample document
1 · What we found
Someone searching “dog groomer near me” two blocks away doesn't see you on the map: your profile says “Pet store” and links to your home page.
2 · The plan, page by page
- Profile: category “Pet groomer”, services and holiday hours
- Grooming page for your side of town and the next one over
- Same name, address and phone on your site and directories
- QR code and text message to ask for a review at pickup
3 · Fixed quote
- Monthly fee
- Fixed in your quote
- First fee
- Once it's live
- Contract
- None
- Until then
- $0
Your first monthly fee comes once you see it live
How paying worksQuestions about local SEO services
What owners who serve a local area ask. If yours isn't here, put it in the audit form.
What are local SEO services?
They're the work that gets a business showing up on Google Maps and in local searches: optimizing the Google Business Profile, building a page per service and area, keeping your details consistent across the web and getting more reviews. For your business, that means calls and visits from people nearby.
How much do local SEO services cost?
With us, a monthly fee quoted after the free audit: it depends on how many areas and services we cover, and includes the profile, the area pages and the review system. The first fee comes once the setup is live and you've checked it, with no setup fee and no long-term contract. A Google Business Profile itself is free; what you pay for is the work.
How do I do local SEO?
With four pieces: a complete Google Business Profile in the right category, a steady flow of reviews, the same contact details everywhere and a website with a page per service and area. You can start with the profile yourself; if competition nearby is tough, it pays to have someone work on it every week.
Do I need a website for local SEO?
You can show up with just a listing, but the website counts: Google uses it to judge how well known you are, and it's where people go to learn more before calling. If you don't have one, or it has no page per service, we tell you in the audit.
Will I still own my Google Business Profile?
Yes. You add us as a manager and stay the owner the whole time. If you ever stop working with us, you remove our access and everything stays as it is.
Can you get me more Google reviews?
We don't buy or invent reviews, and we don't offer anything in exchange for them: Google's policies forbid it and it removes reviews that look like it. We make it very easy to ask every customer, including the ones who weren't thrilled, and to reply well.
Can you remove bad reviews?
Only Google can remove reviews, and only if they break its rules (spam, conflicts of interest or offensive content). We help you report the ones that qualify and write calm, useful replies to the rest, which future customers read too.
Local SEO is the work that gets a business onto Google Maps and into searches for its area. Google ranks those results by relevance, distance and prominence, so the work covers your Google Business Profile, your reviews, your details across the web and a website that backs up the profile.
More detail: Local SEO and Google Maps
On the map, whoever gets in first keeps collecting reviews
Google says that more reviews and good ratings help a business's local ranking (its own guide to local ranking). The business already on the map gets more profile views, more customers and, with them, more reviews. Each month your listing stays half done, those reviews go to someone else.
The good news: a wrong category or old hours can be fixed as soon as they're found. In the free audit we search for your services from your area, compare your listing with the three that show up and tell you what we'd change first.
Why the shop across the street outranks you on the map
When a search has local intent (“near me”, your city's name or something people hire nearby), Google shows a map with three businesses above the regular results. That's the local pack, and Google has published the three things that decide who gets in (tips to improve your local ranking). Years in business isn't one of them, and Google says there's no way to pay for a better local ranking.
Relevance
How well your profile matches the search. Google asks for complete, accurate details: category, services, hours and description.
we work on it: it's the profile
Distance
How far you are from the person searching. That's why the map changes from one block to the next, and why a fake address makes no sense.
can't be changed
Prominence
How well known you are: how many reviews you have and how good they are, how many sites mention or link to you and how strong your own site is.
we work on it: reviews, mentions and your site
Google Business Profile optimization, field by field
Many people still call it Google My Business; today it's the Google Business Profile, and it's the listing people see on the map. We manage it with manager access you give us: ownership stays with you and you can remove us whenever you want. We don't delete profiles or create new ones without explaining why first.
Beyond filling it in, we watch what tends to slip by: edits to your details suggested by Google or by users, unanswered questions, photos uploaded by strangers and special hours for holidays. Two mistakes drag a listing down more than the rest: a generic category and two profiles for the same business splitting the reviews.
If you'd rather do it yourself first, how to rank higher on Google Maps walks you through the steps. And if you need to be on the map from day one while the profile gains strength, Google Maps ads get you there by paying per click.
A local SEO company for businesses in any state
To do local SEO for your area, we don't have to be on your street. You give us access to the profile, tell us how you work, and we run the searches the way someone from your neighborhood would. What counts in a local SEO company is knowing the real searches in your area.
If you have several locations, each one gets its own profile and its own page, and each profile links to its page. And if you want to be named when people ask ChatGPT for your service in your city, those same profiles and pages are the starting point; we cover it in AI search optimization.
What's included, point by point
The category you belong in
It's one of the things that matters most for the map, and few people revisit it after signing up. We choose it by also looking at the businesses that show up today.
primary and secondary Business Profile categories
A complete, up-to-date profile
Services with descriptions, regular and holiday hours, real photos, posts, and the “Website” button leading to the page for your area instead of the home page.
tagged link to count visits from Maps
Storefront or service area
If customers come to you, your address shows. If you go to them, Google asks you to hide it and list the areas you serve (its guidelines).
storefront or service-area business
Citations and local links
Name, address and phone written the same way on your site, your profile and the directories you're already in, plus local sites that would mention you: your chamber of commerce, suppliers, sponsors.
NAP consistency, citations and local link building
A page per area, with its own content
For each town you really serve: when you go, how long it takes to get there, jobs done nearby. The exact list of areas goes in your proposal.
no cloned pages with the town name swapped
Your details in the format Google reads
Name, address, hours, area and services described in your site's code, so Google doesn't have to guess them.
LocalBusiness structured data, validated
Reviews: how to ask and how to reply
A direct link, a QR code, a ready-to-send message and guidelines for answering good and bad reviews.
no incentives in exchange: Google's review policy forbids them
When local SEO is worth it, and when it isn't
Worth it if
- You serve customers in a specific area, at your place or theirs.
- You have a Google listing, but someone else shows up first on the map.
- Your customers would leave a review if you asked.
- You have several locations and want each to show up in its own area.
Not a fit if
- You want bought or fake reviews. Google removes them and can penalize the listing.
- You only sell online, nationwide, with no area you serve: website SEO fits better.
- You want a virtual office to show up in another city. Google doesn't allow it and suspends listings for it.
More on Google Maps and your area
What rounds out local SEO
Related guides
SEO7 min
How to rank higher on Google Maps, step by step
Set up and verify your Google Business Profile, pick the right category, earn reviews and back it up with your website: what gets you on the map and what moves you up.
AI search5 min
How to get your business on ChatGPT when customers ask
What ChatGPT reads before it names a business, the seven steps you control, what to skip, and how to check whether it mentions you.
Before they call, people check the map. See where it puts you, and why.
Tell us about your business in 2 minutes and we'll send you screenshots of the map from your area, who's ahead and what we'd fix first on your profile.
Show me who's ahead on Maps