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Free Google Ads and SEO calculators to run the numbers

Work out what to spend on Google Ads and what ranking higher on Google is worth before you spend anything. Free, no sign-up, every figure sourced.

These are free calculators: the Google Ads one tells you clicks, leads, customers and the most you can pay per click without losing money; the SEO one, the visits and customers that ranking higher would bring and what they'd cost in ads. Every reference has its source: cost per click and conversion rates from LocaliQ, clicks by position from Advanced Web Ranking. What they mean in money, in our guides to what a website costs and what SEO costs.

Free tools

  1. 01How much should I spend on Google Ads?Enter your budget (or the customers you want) and see clicks, leads, cost per customer, your return on ad spend and the most you can pay per click.Work out my ad budget
  2. 02What is ranking higher on Google worth?Paste your searches with their monthly volume and see the visits, leads and revenue from moving up, plus what those visits would cost in ads.See what ranking is worth
  3. 03How many customers am I missing?Four of your own numbers show how much work could be in the searches in your area every month.Do the math

Put them on your site

Both calculators can be embedded on any website with one line of code. Look for “Embed this calculator” at the end of each one.

Questions about the calculators

Are these tools really free?

Yes. They don't ask for a sign-up or an email to show the result. If you want the report by email or a review of your business, you leave your details; if not, just use them.

Where do the benchmark numbers come from?

From public studies we cite next to each number: LocaliQ 2026 for Google Ads by industry and Advanced Web Ranking for click-through rate by position. You can replace any number with your own.

Do you store what I type into the calculators?

No. The math runs in your browser. Your numbers only travel in the page address, so you can share the result, and in the email if you ask us for the report.

Can I use them for a client or on my own site?

Yes. Share the link with your numbers, print the report or embed the calculator on your site with the code at the end of each one, with the source link.

Did the numbers come out in your favor? Let's run the real ones.

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