Free audit · sample document
Ridgeline Physical Therapy
- Business
- Physical therapy clinic
- Area
- Columbus, OH
- Website
- ridgelineptclinic.com
The essentials, in four lines
- When people in Columbus search for physical therapy on a phone, you show up fifth, below two directories and two clinics.
- Your Google listing has the wrong category and old hours, and 14 reviews against 180 for the leader.
- Your website has one “Services” page, so Google has nothing to show for sports injuries or back pain.
- On a phone, your home page takes several seconds to show anything, and the call button is at the bottom.
1 · How customers search
The searches that bring patients
Most people search for the service plus the city or “near me”, and a smaller group searches for the problem: back pain, a sports injury, pelvic floor therapy. Each group needs its own page.
| physical therapy columbus | you appear 5th(Needs work) |
|---|---|
| sports injury therapy columbus | not in the top 20(Poor) |
| ridgeline physical therapy | 1st(Good) |
2 · Your Google listing
Google Business Profile
The listing is categorized as “Medical clinic”, has last year's holiday hours and no photos of the treatment rooms. Competitors in the top three have their category right, recent photos and replies to every review.
| Primary category | wrong(Poor) |
|---|---|
| Reviews | 14 vs 180(Needs work) |
| Replies to reviews | none(Poor) |
3 · Your website on a phone
Speed and contact
Away from Wi-Fi the home page is slow, and the phone number is only in the footer. The contact form asks for nine fields.
| Time to first content | slow(Poor) |
|---|---|
| Taps to call | 4(Needs work) |
| Form fields | 9(Needs work) |
The plan
The plan, page by page
Each page answers a group of searches and leads to a call or a booking.
| Page | For people searching | Why |
|---|---|---|
| /physical-therapy-columbus | “physical therapy columbus, physical therapist near me” | The main search, today served by a generic home page. It's the core of the local SEO work. |
| /sports-injury-rehab | “sports injury therapy columbus” | Athletes search for this specifically and find nothing on the site. |
| /back-pain-treatment | “back pain physical therapy” | The most common problem patients mention. |
| /pelvic-floor-therapy | “pelvic floor therapy columbus” | A specialty with little local competition. |
What we wouldn't do
- Ads for now: the listing and the main pages would bring more for the money.
- A blog with weekly posts: four strong pages first.
- Pages for towns you don't really serve.
The fixed quote
In your audit, this is where the price for the whole plan goes, line by line. For this clinic it would look like this:
- New website with the four pages above, the Google listing fixed and calls and forms tracked, at a fixed price paid once it's live and you've checked it.
- SEO afterwards, if you want it: a monthly fee, with the first one once the setup is live and no long-term contract.
- Delivery: about 6 weeks from the day you accept, with the exact date signed.
- The price covers the work in the proposal. Rankings aren't part of it, because Google decides them.
