nora.castillo • 3hSawtooth Mountains
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nora.castillo Sunday hike with the usual crew
Social media management that gets people messaging you
We plan, create and post content for your business on Instagram and Facebook, reply to messages and count how many turn into bookings, calls or visits.
Heather Pilates Studio (@heatherpilates.boise) • Instagram photos and videos
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Heather Pilates Studio
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Heather Pilates Studio
Pilates studio
Reformer and mat Pilates, groups of 6
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jake.oconnellInterested in reformer, how does it work?· now
ellen.ruizAny spots left in the 7 PM group?· 1m
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Everything social media management covers
Your proposal only includes what your business actually needs.
Social media advertising
Facebook and Instagram ads aimed at people in your area who are likely to buy, with every message and lead tracked.
You post when you remember, and nothing comes of it
If your profiles look like this, people checking you out before they call are having doubts.
- Your last post is from three months ago, and people check before calling.
- You post stock photos and promotions, and nobody comments.
- Messages from customers sit unanswered for days.
- You don't know whether social brings you a single customer.
What changes when your profiles work for the business
How we get there
We plan a monthly calendar around what your customers want to see: your work, before and afters, answers to common questions and the people behind the business. For most local businesses, real photos and short videos beat polished ads.
We keep the profile tidy, with clear contact options, answer comments and messages at the times set in your proposal and count how many conversations come from social. When you want to reach people who don't follow you yet, we add social media advertising.
Content that shows your work
Real jobs, real people and answers to questions, planned in a monthly calendar you approve.
Messages answered
Comments and DMs answered at the agreed times, or passed to you with context when they need your decision.
Results you can count
Messages, calls and website visits from social, tracked each month.
Meta Business Suite and GA4
How we manage your social media
Four steps. The monthly fee starts once you approve the first calendar.
Profiles and competitors
Your profiles and your competitors': what they post and what gets a reaction.
Profiles set up and a plan
Bio, contact buttons and links fixed, and the first month's calendar with topics and how we'll get the photos and videos.
Posting and replies
Once you approve the calendar, we post on schedule and answer comments and messages at the agreed times.
Monthly summary
What worked, what didn't and what we'll change next month, on your tracking page.
What our social media management services include
Platforms, posts per month and reply times are set in your proposal.
- A profile that leads to a call or message
- A calendar you approve before we post
- Posts and short videos of your real work
- Comments and messages answered
- A monthly summary in messages and bookings
We review your profiles and your competitors'
We look at what you post, how often and what gets a reaction, compared with competitors in your area, and tell you what we'd change first and whether social is worth it for you now.
- What we found
- The plan, page by page
- The fixed quote
- What we wouldn't do
Òscar and Carles look at your profiles before proposing anything, and they're the ones who answer you. Who we are
audit · irissalonraleigh.com
sample document
1 · What we found
Your last Instagram post is eleven weeks old, the bio has no booking link and three messages from last month are still unanswered.
2 · The first month, post by post
- Bio with booking link and hours
- Two before-and-after posts a week
- Replies to messages every weekday
- Bookings from Instagram counted
3 · Fixed quote
- Monthly fee
- In your proposal
- First fee
- Once you approve
- Contract
- None
- Until then
- $0
When social media management is worth it, and when it isn't
Worth it if
- Your customers look at Instagram or Facebook before buying.
- You can share photos or let us capture your work.
- You want social tied to real messages and calls.
Not a fit if
- You only want follower counts to grow.
- You can't share any real content from the business.
- You want to be on every platform at once.
You pay nothing until your profiles are ready
We get your profiles in shape and show you the first month's content calendar. The monthly fee in your proposal starts once you approve it. Each month: the posting calendar, comments and messages answered and a summary of what brought in customers.
- Your profiles stay yoursaccounts and ad accounts in your name
- No long-term contractcancel with 30 days' notice
- No setup feethe monthly price is in your proposal
We don't promise followers or messages. We promise the work in your proposal: what gets posted, when, and who answers.
How paying works- Review of your profiles and proposal
- $0
- Profiles set up and tidied
- $0
- You approve the first calendar
- $0
- From then on, each month
- you pay
- Until you approve it
- $0
Questions about social media management
What owners ask before handing over their profiles.
How much does social media management cost?
In HeyOrca's 2026 survey of nearly 100 US and Canadian agencies, half charge $1,000-$2,499/month per client, and 31% charge under $1,000/month. Ours depends on the platforms, how many posts and videos a month, whether there are ads and who produces the content. The fixed monthly price goes in your proposal after the free audit, with no setup fee and no long-term contract, and the first fee comes once you approve the first calendar.
Which social media platforms should my business be on?
Usually the one or two where your customers spend time, often Instagram and Facebook for local businesses. We recommend in the audit, with the reason.
How often will you post?
As often as your business can feed with real content, which is different for a salon with daily work to show and an accountant. The number of posts and videos a month is written in your proposal, and you approve each month's calendar.
Do you create the content?
Yes: posts, carousels and short videos, from your photos or from a shoot if your proposal includes one.
Do you answer messages?
Yes, at the times agreed in your proposal, and we pass you anything that needs your decision.
Social media management means planning, creating and posting content on your profiles, replying to comments and messages and measuring what it brings. As a social media agency for small businesses we do it on Instagram and Facebook, with content that shows your real work and a clear way to call or message you. The monthly price goes in your proposal, with no setup fee and no long-term contract.
More detail: Social media management
People check your profile before they call
Even when they find you on Google, many people look at your Instagram or Facebook before deciding. An empty or abandoned profile makes them doubt.
In the free audit we look at your profiles and your competitors' and tell you whether social is worth it for you now or something else should come first.
Which platforms we manage, and how we choose
A local business doesn't need to be everywhere. Most do best on one or two platforms with steady posts and quick replies, and for a salon, a restaurant or a contractor that's usually Instagram and Facebook. TikTok can work if you're comfortable on video and your customers are younger; LinkedIn, if you sell to other businesses. We tell you which ones in the audit, and why.
Your Google Business Profile counts too: many people see your photos and posts there before they ever open Instagram. That's part of local SEO, and we keep it saying the same thing as your profiles.
What's included, point by point
A profile that leads to a call or message
Bio, contact buttons, highlights and links set up so a visitor knows what to do next.
A calendar you approve before we post
Topics and formats planned a month ahead.
monthly content calendar
Posts and short videos of your real work
Posts, carousels and short videos from your photos or from a shoot if your proposal includes one.
Reels and Stories
Comments and messages answered
At the times set in your proposal, with anything that needs your decision passed to you.
community management
A monthly summary in messages and bookings
Conversations, calls and website visits from social each month, explained simply.
Meta insights and GA4
More on social media for your business
What rounds out your social media
Before they call, they check your profile. Make sure they like what they see.
Tell us about your business in 2 minutes and we'll send you what your profiles say about you today and what we'd post first.
Get my free social media review