Web design7 min
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Landing pages that turn ad clicks into calls and forms
If your Google or Facebook ads send people to your home page, you pay for clicks that wander off. We build a page for each campaign, with one offer and one way to reach you.
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You pay for the click, and the visitor leaves within seconds
What usually happens when ads point to an ordinary page.
- The ad promises a free estimate and the page opens on your company history.
- The form asks for eleven fields, including a fax number.
- On a phone the call button sits below three photos and a slider.
- Nobody can tell which campaign brought the three forms you got last week.
What a page built for one campaign changes
How we get there
The page picks up exactly where the ad left off: same offer, same words, the answer in the first screen. Then the reasons to trust you, the usual doubts answered, and one button repeated where the thumb is.
Every call and form is tracked back to its campaign, so we know which ad and which page bring customers, and change the rest.
The headline matches the ad
The page repeats what the person searched or clicked on, so they know they're in the right place.
message match
One thing to do
No menu or distractions: call, text or a short form, always in view.
Each lead tied to its campaign
Every call and form linked to the ad that brought it.
conversion tracking and UTM parameters
How we design your landing page
Four stages, from the ad's promise to the first tracked call.
Campaign and audience
What the ad promises, who clicks and what stops them from contacting you.
Copy you approve
We write the page around the offer and the objections, and you approve it before we design anything.
Design and build
Built for phones, with the action always in view, on your own domain.
Tracking and a test lead
Calls and forms tracked by campaign, checked with a test lead before the page goes live.
What our landing page design includes
Copy, design, build and tracking. The number of pages goes in your proposal.
- Copy that sells the offer
- Fast on a phone
- Short forms and tap to call
- Every lead counted
- On your domain, in your name
We follow your ads to the page they open and show you what a visitor sees
We click your ads (or your competitors') on a phone and send you screenshots of the page they open: what appears first, how long it takes and how many taps to call or send the form.
- What we found
- The plan, page by page
- The fixed quote
- What we wouldn't do
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1 · What we found
Your “free roof inspection” ads open the home page; the form has nine fields and the phone number is in the footer.
2 · The plan, page by page
- Roof inspection page for Halifax and Dartmouth
- Form with three fields and a call button
- Separate consent box for email updates
- Calls and forms tracked by campaign
3 · Fixed quote
- Pages
- Fixed, in your proposal
- Paid
- Once they're live
- Up front
- Nothing
- Until then
- CA$0
You pay for your landing pages once they're live and tracking
How paying at the end worksQuestions about landing page design services
What owners running ads ask us about landing pages. Yours can go in the form.
What makes a landing page different from a regular web page?
A regular page serves everyone who arrives; a landing page serves one campaign, with one offer and one action. It usually has no menu, so the visitor's only choices are to get in touch or leave.
How much do landing page design services cost?
Web design agencies on Clutch mostly charge US$25-US$49/hour for WordPress, Wix or Shopify work, and a landing page is one of the shortest jobs. Ours depends on how many pages and campaigns, and whether we write the copy. You get a fixed price in your proposal, and you pay once the pages are live and you've reviewed them, with tracking working.
Can you build landing pages for Facebook and Instagram ads?
Yes. A visitor from social media usually knows less about you than one from Google, so the page explains more before asking. We build them for Google Ads, Meta ads or both.
Does my landing page form need CASL consent?
Only for what goes beyond answering the request. Replying to someone who asked for a quote is fine; adding them to a newsletter or sending promotions later needs their consent. We put a separate, unticked box on the form for that.
Do landing pages hurt my website's SEO?
No. Campaign pages are usually kept out of Google's index so they don't compete with your service pages. Your regular pages keep doing the SEO work.
A landing page is a page built for one campaign: it repeats the promise of the ad, answers the questions that hold people back and has a single action, such as calling or sending a short form. We design, write and build them, and track every call and form they bring.
More detail: Landing pages
A better page lowers the cost of every inquiry
When more of the visitors you've paid for get in touch, each inquiry costs less with the same ad budget. The page is often the cheapest place to improve a campaign.
In the free audit we look at where your ads send people today and what a page made for them would change.
Landing pages in Canada: consent, claims and French campaigns
A landing page that collects emails for follow-up messages has to ask for consent the way CASL requires (getting consent to send email): a clear, unticked box and who's asking. Answering the inquiry itself doesn't need it, so we keep the two apart and the form short.
Claims on the page (“lowest price”, “24/7”) should be true and supported under the Competition Act and the advertising code (Ad Standards). And a campaign aimed at Quebec gets its own French page, so the ad and the page speak the same language.
Landing page design for Google Ads, Facebook and Instagram campaigns
On Google, people arrive with a search in mind, so the page answers that search in the headline and asks for the call fast. On Facebook or Instagram, people weren't searching, so the page explains more before it asks for anything. One page rarely does both jobs well.
How we test a landing page before the ads go live
Once the page is live and getting traffic, we test one thing at a time: the headline, the offer, the form length or the photo. Half the visitors see each version, and we keep the one that brings more leads, judged on enough visits to mean something rather than on the first few days.
Small budgets don't always bring enough traffic for a fair test, and we'll tell you so. In that case we change the page based on what the leads say and on where people stop scrolling.
What's included, point by point
Copy that sells the offer
Headline, benefits, objections answered and one clear call to action.
conversion copywriting
Fast on a phone
Built for phones first, where most ad clicks happen.
Core Web Vitals
Short forms and tap to call
Only the fields you need, plus call and text buttons.
Every lead counted
Calls and forms tracked by campaign in Google Ads, Meta and your analytics.
Google tag, GA4 and ad platform conversions
On your domain, in your name
The page lives on your own domain and stays yours.
When a landing page pays for itself, and when it doesn't
Pays off if
- You run ads on Google or social media, or plan to.
- You have a clear offer for each campaign.
- You can answer leads the same day.
Not a fit if
- You want a page that ranks on Google long term: that's a service page.
- You don't plan to send traffic to it.
- You need it live tomorrow.
More on turning ad clicks into calls
What works alongside landing pages
Guides on ads and websites
Your next ad click lands somewhere. Let it be a page built to make them call.
Tell us which ads you run and we'll show you what visitors see after the click and what we'd change.
Review my landing page