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Free Google Ads and SEO calculators for Canadian businesses

Work out what to spend on Google Ads and what ranking higher on Google is worth before you spend a cent. Free, no sign-up, every figure sourced.

Two free calculators for Canadian businesses. The Google Ads calculator shows clicks, inquiries, customers and the highest cost per click you can pay without losing money; the SEO calculator shows the visits and customers that ranking higher would bring and what they'd cost in ads. Plus a quick count of the customers you may be missing.

Free tools

  1. 01How much should I spend on Google Ads?Enter your budget (or the customers you want) and see clicks, leads, cost per customer, your return on ad spend and the most you can pay per click.Work out my ad budget
  2. 02What is ranking higher on Google worth?Paste your searches with their monthly volume and see the visits, leads and revenue from moving up, plus what those visits would cost in ads.See what ranking is worth
  3. 03How many customers am I missing?Four of your own numbers show how much work could be in the searches in your area every month.Do the math

Put the calculators on your own website

Both calculators can be embedded on any website with one line of code. Look for “Embed this calculator” at the end of each one.

Questions about our free calculators

Are the calculators free, or do I need an account?

Free, with no account. You see the result right away, without giving an email. If you want the report sent to you, or a look at your business, you leave your details; otherwise just use them.

Are the calculator figures Canadian?

The Google Ads industry figures come from LocaliQ's 2026 study of U.S. campaigns, converted to Canadian dollars at the ECB rate, and the click-through rates by position from Advanced Web Ranking (U.S. data). There's no comparable public Canadian study, so replace them with your own numbers whenever you have them.

Are the numbers I type stored anywhere?

No. The math runs in your browser. Your numbers only travel in the page address, so you can share the result, and in the email if you ask us to send you the report.

Can I add a calculator to my website?

Yes. Share the link with your numbers, print the report, or embed the calculator on your site with the code at the end of each one, keeping the link to the source.

Numbers looking promising? Let's check them against your city.

Ask for the audit and we'll redo the math with the real searches near you and what your competitors are doing.

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