nora.castillo • 3hRocky Mountains
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nora.castillo Sunday hike with the usual crew
Social media management that turns followers into customers
We plan, create and publish for your business on Instagram and Facebook, answer comments and messages and count how many become bookings, calls or visits.
Heather Pilates Studio (@heatherpilates.edmonton) • Instagram photos and videos
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Heather Pilates Studio
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Heather Pilates Studio
Pilates studio
Reformer and mat Pilates, groups of 6
Edmonton · DM us for a trial class
heatherpilatesedmonton.ca
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heatherpilates.edmonton Groups of 6 and an instructor watching your form. Send us a message and we'll save you a trial class.
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Our social media management services
Your proposal only includes what your business actually needs.
Social media advertising
Facebook and Instagram ads shown to people in your area who don't know you yet, with every message and booking counted.
You post when you find a spare minute, and it shows
If your profiles look like this, people checking you out before they call are having second thoughts.
- Your last post was the Thanksgiving weekend hours, from last year.
- You share stock photos and promos, and the only comment is from your cousin.
- Customer messages sit in the inbox for days without a reply.
- You have no idea whether social media has ever brought you a single customer.
What changes when your profiles start bringing in customers
How we get there
We plan a monthly calendar around what your customers want to see: your work, before and afters, answers to common questions and the people behind the business. For most local businesses, real photos and short videos beat polished ads.
We keep the profile tidy, with clear ways to reach you, answer comments and messages at the times set in your proposal and count the conversations social brings. To reach people who don't follow you yet, we add social media advertising.
Content that shows your work
Real jobs, real people and answers to questions, planned in a monthly calendar you approve.
Messages answered
Comments and DMs answered at the agreed times, or passed to you with context when they need your decision.
Results you can count
Messages, calls and website visits from social, tracked each month.
Meta Business Suite and GA4
How we manage your social media every month
Four stages. The monthly fee starts once you approve the first calendar.
Profiles and competitors
Your profiles and your competitors': what they post and what gets a reaction.
Profiles set up and a plan
Bio, contact buttons and links fixed, and the first month's calendar with topics and how we'll get the photos and videos.
Posting and replies
Once you approve the calendar, we post on schedule and answer comments and messages at the agreed times.
Monthly summary
What worked, what didn't and what we'll change next month, on your tracking page.
What our social media management includes
Platforms, posts per month and reply times are set in your proposal.
- A profile that leads to a call or message
- A calendar you approve before we post
- Posts and short videos of your real work
- Comments and messages answered
- A monthly summary in messages and bookings
We put your profiles side by side with your competitors'
We look at what you post, how often and what gets a reaction, next to the businesses in your area, and tell you what we'd change first and whether social media is worth it for you now.
- What we found
- The plan, page by page
- The fixed quote
- What we wouldn't do
Òscar and Carles look at your profiles before proposing anything, and they're the ones who answer you. Who we are
audit · ossingtonnails.ca
sample document
1 · What we found
Your Instagram's last post is from July, the bio has no booking link and four messages from this week are unanswered.
2 · The first month, post by post
- Bio with booking link and neighbourhood
- Monthly calendar of real sets and colours
- Replies to DMs within the agreed hours
- Bookings from social counted
3 · Fixed quote
- Monthly fee
- In your proposal
- First invoice
- Once you approve
- Contract term
- None
- Until then
- CA$0
When social media management pays off, and when it doesn't
Pays off if
- Your customers look at Instagram or Facebook before buying.
- You can share photos or let us capture your work.
- You want social tied to real messages and calls.
Not a fit if
- You only want follower counts to grow.
- You can't share any real content from the business.
- You want to be on every platform at once.
No monthly fee until your profiles are ready to go
We clean up your profiles and send you the first month's calendar. The monthly fee in your proposal only starts once you've approved it. Each month: the posting calendar, comments and messages answered and a summary of what brought in customers.
- Your profiles stay yoursaccounts and ad accounts in your name
- Month to monthcancel with 30 days' notice
- No setup feethe monthly price is in your proposal
We don't promise followers or messages. We promise the work in your proposal: what gets published, when, and who replies.
How the monthly fee works- Profile review and proposal
- CA$0
- Profiles set up and cleaned up
- CA$0
- You approve the first calendar
- CA$0
- Each month after that
- you pay
- Until you approve
- CA$0
Questions about social media management in Canada
What Canadian owners ask before handing over their profiles. Yours can go in the audit form.
How much does a social media agency cost in Canada?
In HeyOrca's 2026 survey of nearly 100 agencies in the US and Canada, half charge US$1,000-US$2,499/month per client. Ours depends on the platforms, how many posts and videos a month, whether ads are included and who creates the content. Our fixed monthly price goes in your proposal after the free audit, with no setup fee and no contract term; the first invoice comes once you approve the first calendar.
How many posts a month does a small business need?
Fewer than most people think, if they're good: a steady rhythm of real work, short videos and answers to common questions beats daily filler. The number goes in your proposal, set by what you can supply and what your customers respond to.
Who creates the photos and videos?
You can send them from your phone and we edit and caption them, or the proposal can include a shoot. Real photos of your work almost always beat stock images, so we'll ask for some either way.
Will you answer comments and DMs for us?
Yes, at the times agreed in your proposal. Anything that needs your decision (a price, a complaint, a booking) we pass to you right away with the context, so the customer isn't left waiting.
Can we run a giveaway on Instagram in Canada?
Yes, with proper rules: what the prize is and its value, how and when the winner is chosen, the odds, who can enter and whether a purchase is needed, plus the skill-testing question Canadian contests usually include. We write the rules and the post together.
How do I know if social media is working for my business?
Each month you get the messages, calls, website visits and bookings that came from social, next to what we posted. Likes and followers are there too, but they're not how we judge it.
Social media management means planning, creating and publishing content on your profiles, answering comments and messages and measuring what it brings. We do it for Canadian small businesses on Instagram and Facebook, with content of your real work. The monthly price is in your proposal, with no setup fee and no contract term.
More detail: Social media management
People check your profile before they pick up the phone
Even when they find you on Google, many people look at your Instagram or Facebook before deciding. An empty or abandoned profile makes them wonder if you've closed.
In the free audit we look at your profiles and your competitors' and tell you whether social media is worth it for you now or something else should come first.
Which social platforms we manage, and how we decide
A local business doesn't need to be everywhere. Most do best on one or two platforms with steady posts and quick replies, and for a salon, a restaurant or a contractor that's usually Instagram and Facebook. TikTok can work if you're comfortable on video and your customers are younger; LinkedIn, if you sell to other businesses. We tell you which ones in the audit, and why.
Your Google Business Profile counts too: many people see your photos and posts there before they ever open Instagram. That's part of local SEO, and we keep it saying the same thing as your profiles.
What's included, point by point
A profile that leads to a call or message
Bio, contact buttons, highlights and links set up so a visitor knows what to do next.
A calendar you approve before we post
Topics and formats planned a month ahead.
monthly content calendar
Posts and short videos of your real work
Posts, carousels and short videos from your photos or from a shoot if your proposal includes one.
Reels and Stories
Comments and messages answered
At the times set in your proposal, with anything that needs your decision passed to you.
community management
A monthly summary in messages and bookings
Conversations, calls and website visits from social each month, explained simply.
Meta insights and GA4
More on social media for small businesses
What works alongside social media
Someone is scrolling your profile before they call. Give them a reason to send that message.
Tell us about your business in 2 minutes and we'll send you what your profiles say about you and what we'd change.
Review my social media for free
Social media for Canadian businesses: contests, influencers and French
Giveaways are where most small businesses trip up. Canada's Competition Bureau expects a contest to state the number and value of prizes, the odds and whether a purchase is needed (Competition Bureau), and Canadian contests usually add a skill-testing question. We write the rules into the post from the start.
If you pay or gift a creator to post about you, the relationship has to be disclosed clearly (Ad Standards disclosure guidelines). And if part of your audience is in Quebec, posts aimed at them go out in French as well.