Small business marketing services, working as one plan
Your website, your Google listing, your ads and your social media often sit with four providers who never compare notes. We run the pieces you need as one plan, in the right order.
Five services, one coordinated plan
Several providers, several invoices, and no one counting new customers
- Your web designer, your SEO person and your ads agency have never talked to each other.
- Your ads open pages that never mention the offer in the ad.
- Every provider sends a report, and none says how many customers came in.
- You're the one coordinating it all, at night after closing.
What changes when the same two people handle everything
How we get there
One plan says what to do first, what can wait and why, based on your numbers. The website is built for the searches the SEO targets, the ads land on pages made for them and your profiles match your Business Profile.
You deal with the same two people for every piece, and you get one count of inquiries from every channel, in accounts in your name.
One plan, in order
What to do first, what can wait and why, based on your numbers.
The same two people for everything
You talk directly to both partners, whether it's about the website, SEO, ads or social.
One view of results
Leads from every channel tracked together.
GA4, Search Console, Google Ads and Meta in your name
How the all-in-one marketing plan works
Full audit
Searches, website, listing, ads and social reviewed together.
Plan and order
Which pieces, in what order, with one fixed quote and a date for each.
Build and launch
Website and listing first, then the channels in the plan. The website is paid once it's live.
Monthly coordination
One summary of what every channel brought and what's next, on your tracking page.
What's in the all-in-one plan, piece by piece
- A website that turns visits into calls
- Showing up on Google and Maps
- Calls now, when you need them
- Profiles people check before calling
- One count of every lead
How many customers the plan needs to pay for itself
Every month in your area, with these numbers
9customers a month in play with these numbers
- People who would contact you
- 30 a month
- What those customers would bring you
- CA$1,350/monthCA$16,200/year
It's an estimate with your numbers, not a promise: it depends on your area, your competitors and how you handle the people who reach out.
Want to see the numbers for your area?
In your free audit we tell you how often people search for what you sell where you work and who wins those searches today.
We tell you which piece pays off first for your business
- What we found
- The plan, page by page
- The fixed quote
- What we wouldn't do
Your business is reviewed by Òscar and Carles, the two partners. The people who look at it are the ones who do the work. Who we are
audit · kensingtoncleanco.ca
sample document
1 · What we found
Your cleaning company has a website, an ads account and an Instagram run by three people, and nobody knows which brings clients.
2 · The plan, page by page
- Weeks 1 to 6: website and Business Profile
- Then SEO for “house cleaning calgary” and nearby areas
- Ads for move-out cleaning
- Instagram once the before and afters are ready
3 · Fixed quote
- Website
- Fixed quote, paid once live
- SEO and ads
- Monthly, after setup
- Contract term
- None
- Until the website is live
- CA$0
When one plan beats hiring separate providers
Suits you if
- You'd rather deal with the same people for everything than with several providers.
- You're ready to work on more than one channel over time.
- You want everything in your name and tracked.
Not a fit if
- You only need one piece: hire it on its own.
- You want every channel at once regardless of budget.
- You're looking for a full-time, in-house marketing person.
Nothing to pay until it's live and running
The website is paid once, when it's live. The monthly pieces (SEO, ads, social) only start billing once their setup is done and you've reviewed it.
- One plan, one fixed quoteeach piece priced in the same proposal
- Month to monthcancel with 30 days' notice
- Everything in your namewebsite, domain and accounts
We don't promise rankings, leads or sales from any piece of the plan. What we promise is the work in your proposal, one piece at a time, and you see each one done.
How paying works- Audit of your business and proposal
- CA$0
- Website, profile and campaigns built
- CA$0
- The website, live and reviewed
- you pay
- The monthly pieces, once running
- monthly
- Until it's live
- CA$0
Questions about an all-in-one marketing plan in Canada
Do I have to sign up for every service in the plan?
No. The audit tells you which pieces make sense now; you can start with one and add others later. Each is priced separately in the proposal, so you can leave any of them out.
How much do small business marketing services cost in Canada?
The sum of the pieces your business needs, in one fixed quote with a line for each. That depends on the free audit: a five-page site and a store with hundreds of products are different jobs, and so is SEO for one city versus the whole province. Ad spend goes straight to Google or Meta, set by you.
Who will I be working with day to day?
The two partners, Òscar Bordetas and Carles Encinas, for every piece of the plan. No account managers and nobody in between: the people who look at your business are the ones who do the work.
Can I drop one service later and keep the rest?
Yes. The monthly pieces have no contract term: you can cancel any of them with 30 days' notice and keep the rest. Whatever has been built stays in your name.
An all-in-one marketing plan puts your website, SEO, Google Ads and social media under one plan and one fixed quote. We set the order with your numbers, build the base first and add each channel when it can pay for itself, with every inquiry counted in one place.
More detail: Small business marketing plan
Disconnected marketing makes you pay twice for the same work
When the pieces don't talk to each other, you pay twice for the same work and lose inquiries between them: an ad that lands on the wrong page, a profile with old hours, a website the SEO can't use.
In the free audit we look at all of it together and tell you which piece would bring customers soonest.
Marketing a Canadian small business: what to do first
For most local businesses in Canada the order is the same: a website with a page per service and a complete Business Profile first (that's where every other channel sends people), then SEO for calls without paying per click, then Google Ads for the services that need calls now, and social media once there's work to show.
The money is in one proposal, with a separate line for each piece so you can drop or delay any of it. The website is paid once live; the monthly pieces once their setup is live. Ad spend goes straight to Google or Meta from your accounts.
What a coordinated marketing plan looks like, month by month
Every plan comes out of the audit, but the usual order looks like this. The website and the Google listing come first, because everything else points to them. Ads start once there's a page worth sending people to. Social comes in when there's real work to show.
Each piece keeps its own line in your fixed quote, so you can see what everything costs and drop or postpone any of it. You can hire any of them on its own too: SEO, Google Ads, web design, social media or AI search optimization.
Weeks 1 to 6: website and Google listing
A page for each service, the listing complete and every lead counted. You pay for the website once it's live.
one payment
From week 6: SEO
New pages, reviews and local mentions each month. The first fee comes once the setup is live.
monthly, no long-term contract
When there's a page to send them to: ads
Campaigns for the services that need calls now, approved by you before they run.
monthly management
When there's work to show: social
Profiles in order and a calendar you approve before we post.
monthly, price in your proposal
What the all-in-one plan doesn't include
Email newsletters, print, radio and press relations aren't what we do. If one of them makes sense for your business, we say so in the audit and you can hire it elsewhere. Reviews and your Google Business Profile, on the other hand, are part of the plan from day one.
What's included, point by point
A website that turns visits into calls
The base everything else points to.
see small business web design
Showing up on Google and Maps
So customers find you without paying per click.
SEO and Google Business Profile
Calls now, when you need them
Ads for specific services or quiet months.
Google Ads
Profiles people check before calling
Content and ads where your customers spend time.
social media
One count of every lead
Leads from every channel in one place, in your name.
shared tracking
Four providers or one plan? Begin with the piece that pays off first.
Tell us about your business in 2 minutes and we'll send you the order we'd follow, with what each piece costs.
Get my free marketing plan