From one “Services” page with everything to one page per service
How we'd approach the website of a fitter who lists every job on one page and doesn't turn up when someone searches “bathroom fitter” plus their town.
Before5
After11
The challenge
- The site has five pages, and one of them, “Services”, covers full house renovations, bathrooms, kitchens and painting with two lines each.
- When someone searches “bathroom fitter” plus their town, Google finds no page about it on this site and shows a competitor's.
- It's built with a heavy page builder, and on a phone the contact button sits at the bottom, below a photo gallery.
- The job photos, the best thing the company has, are in a carousel with no description of what was done.
What we'd do
One page per service
Full house renovation, bathroom renovation, kitchen renovation and painting, each with what's included, how the job runs, photos of the company's work and the questions customers always ask.
A new, lightweight site
Hand-built, with photos sized for each screen. The /services address stays as an index linking to each service.
Contact at hand on a phone
Call and text buttons fixed at the bottom of the screen and a short form on every page, with the option to attach photos of the room.
Every job linked to its service
Gallery jobs get a short page describing the work, linked from the matching service page.
Enquiries counted by page
Every call, text and form recorded with the page it came from.
Deliverables
- New website, keeping the addresses that already worked
- Four service pages with their own copy
- Job pages described and linked to their service
- Business and service details explained to Google
- Call and text buttons fixed on phones
- Enquiries tracked by page
- Before and after for every task on the tracking page
The site structure, before and after
- / (home)
- /about-us
- /services
- /gallery
- /contact
- / (home)
- /services (index)
- /full-house-renovations
- /bathroom-renovations
- /kitchen-renovations
- /interior-painting
- /projects
- /projects/walk-in-shower
- /projects/open-kitchen
- /about-us
- /contact
Services in this case
Web design
A fast website built page by page around how your customers search, with the call and message buttons always within reach.
SEO services
A page for each service you offer, built to come up when people in your area search for it and to turn the visit into an enquiry.
Website speed
Your website loading fast on a phone, measured before and after with Google's own tool, without rebuilding it.
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