From one “Services” page with everything to one page per service

How we'd approach the website of a business that puts every service on one page and doesn't show up when people search for a specific one.

Website pages

Before5

After11

The challenge

The site has five pages, and one of them, “Services”, covers whole-home remodels, bathrooms, kitchens and painting with two lines each.
When someone searches “bathroom remodel” plus their city, Google finds no page about it on this site and shows a competitor's.
It's built with a heavy page builder, and on a phone the contact button sits at the bottom, below a photo gallery.
The job photos, the best thing the company has, are in a carousel with no description of what was done.

One page per service
Whole-home remodel, bathroom remodel, kitchen remodel and painting, each with what's included, how the job runs, photos of the company's work and the questions customers always ask.
A new, lightweight site
Hand-built, with photos sized for each screen. The /services address stays as an index linking to each service.
Contact at hand on a phone
Call and text buttons fixed at the bottom of the screen and a short form on every page, with the option to attach photos of the room.
Every job linked to its service
Gallery jobs get a short page describing the work, linked from the matching service page.
Leads counted by page
Every call, text and form recorded with the page it came from.

How the site's structure changes: from generic pages to one page per search.

Before

After

Web design
A fast website, built page by page for how customers search, with the call and message buttons always at hand.
SEO services
One page for each thing you sell, written to show up when customers search for it and to make them contact you once they land.
Website speed
Your website loading fast on a phone, so visitors stay long enough to call you.

Tell us about your business in 2 minutes. In under a week we'll send you what we found, the plan and a fixed quote you don't pay until it's done.