From one “Services” page with everything to one page per service
How we'd approach the website of a renovation company that lists every job on one page and doesn't show up when someone searches “bathroom renovation” plus their city.
Before5
After11
The challenge
- The site has five pages, and one of them, “Services”, covers whole-home renovations, bathrooms, kitchens and painting with two lines each.
- When someone searches “bathroom renovation” plus their city, Google finds no page about it on this site and shows a competitor's.
- It's built with a heavy page builder, and on a phone the contact button sits at the bottom, below a photo gallery.
- The job photos, the best thing the company has, are in a carousel with no description of what was done.
What we'd do
One page per service
Whole-home renovation, bathroom renovation, kitchen renovation and painting, each with what's included, how the job runs, photos of the company's work and the questions customers always ask.
A new, lightweight site
Hand-built, with photos sized for each screen. The /services address stays as an index linking to each service.
Contact at hand on a phone
Call and text buttons fixed at the bottom of the screen and a short form on every page, with the option to attach photos of the room.
Every job linked to its service
Gallery jobs get a short page describing the work, linked from the matching service page.
Leads counted by page
Every call, text and form recorded with the page it came from.
Deliverables
- New website, keeping the addresses that already worked
- Four service pages with their own copy
- Job pages described and linked to their service
- Business and service details explained to Google
- Call and text buttons fixed on phones
- Leads tracked by page
- Before and after for every task on the tracking page
The site structure, before and after
- / (home)
- /about-us
- /services
- /gallery
- /contact
- / (home)
- /services (index)
- /whole-home-renovations
- /bathroom-renovations
- /kitchen-renovations
- /interior-painting
- /projects
- /projects/walk-in-shower
- /projects/open-kitchen
- /about-us
- /contact
Services in this case
Web design
A fast website built page by page around how your customers search, with the call and text buttons always one tap away.
SEO services
A page for each service you sell and each area you serve, written to come up when locals search and to turn the visit into a call.
Website speed
A site that opens fast on a phone, measured with Google's own tools before and after, so visitors don't leave while it loads.
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