Showing up in every town you serve, without cloned pages

How we'd help a plumbing and heating firm turn up in each town it covers, without the cloned town pages Google ignores.

Website pages

Before5

After7

The challenge

The company works in six towns but only shows up in the one where its office is.
A previous provider created 40 town pages with the same text and a different name.
The Google listing doesn't define a service area.

Service area on the listing
The Google listing set up as a service-area business covering the real towns.
Area pages with real content
Pages only for the towns with demand, each with local jobs, specifics and reviews from there.
Cloned pages removed
The 40 copies merged and redirected to the real area pages.

How the site's structure changes: from generic pages to one page per search.

Before

After

Local SEO and Google Maps
Your Business Profile, your reviews and your website telling Google the same story, so you make the map when people search nearby.
SEO services
A page for each service you offer, built to come up when people in your area search for it and to turn the visit into an enquiry.

Tell us about your business in 2 minutes. In under a week we'll send you what we found, the plan and a fixed quote you don't pay until it's done.