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Showing up in every town you serve, without cloned pages

How we'd help a plumbing and HVAC company show up in each city it serves, without the cloned city pages Google ignores.

Website pages

Before5

After7

The challenge

  • The company works in six towns but only shows up in the one where its office is.
  • A previous provider created 40 town pages with the same text and a different name.
  • The Google listing doesn't define a service area.

What we'd do

  • Service area on the listing

    The Google listing set up as a service-area business covering the real towns.

  • Area pages with real content

    Pages only for the towns with demand, each with local jobs, specifics and reviews from there.

  • Cloned pages removed

    The 40 copies merged and redirected to the real area pages.

Deliverables

  • Service area defined on Google
  • Area pages with unique content
  • Cloned pages merged and redirected
  • Leads tracked by area

The site structure, before and after

How the site's structure changes: from generic pages to one page per search.
Before
  • / (home)
  • /plumber-town-1
  • /plumber-town-2
  • … 38 more copies
  • /contact
After
  • / (home)
  • /service-areas
  • /service-areas/town-1
  • /service-areas/town-2
  • /service-areas/town-3
  • /services
  • /contact

Services in this case

  • Local SEO and Google Maps

    Your Business Profile, your reviews and your website telling Google the same story, so you make the map when people search close by.

  • SEO services

    A page for each service you sell and each area you serve, written to come up when locals search and to turn the visit into a call.

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