Showing up in every town you serve, without cloned pages
How we'd help a business that serves several towns show up in each one without the cloned city pages Google ignores.
Before5
After7
The challenge
- The company works in six towns but only shows up in the one where its office is.
- A previous provider created 40 town pages with the same text and a different name.
- The Google listing doesn't define a service area.
What we'd do
Service area on the listing
The Google listing set up as a service-area business covering the real towns.
Area pages with real content
Pages only for the towns with demand, each with local jobs, specifics and reviews from there.
Cloned pages removed
The 40 copies merged and redirected to the real area pages.
Deliverables
- Service area defined on Google
- Area pages with unique content
- Cloned pages merged and redirected
- Leads tracked by area
The site structure, before and after
- / (home)
- /plumber-town-1
- /plumber-town-2
- … 38 more copies
- /contact
- / (home)
- /service-areas
- /service-areas/town-1
- /service-areas/town-2
- /service-areas/town-3
- /services
- /contact
Services in this case
Local SEO and Google Maps
Your Google Business Profile, your reviews and your website telling the same story, so you make the map when people search nearby.
SEO services
One page for each thing you sell, written to show up when customers search for it and to make them contact you once they land.
Tell us about your business and we'll show you how we'd approach it for you
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