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Ecommerce website design that gets the order finished

Shopify or WooCommerce stores for Canadian businesses: products people can find on Google, a checkout with no surprises and shipping and returns explained on the page.

“Sand” Stoneware Bowls, Set of 4 | Elm Hollow
elmhollowceramics.ca
6:36 p.m.
elmhollowceramics.ca
1
Home › Tableware › Bowls
“Sand” stoneware bowls, set of 4
4.9·G86 reviews
Wheel-thrown in our Victoria studio. Dishwasher and microwave safe.
Colour: Sand
In stock·Free shipping in 2-3 days
−1+Add to cartAdded to cart
Free 30-day returnsHandmade in Victoria
Add to cartAdded to cart
6:36 p.m.
elmhollowceramics.ca
1
Home › Tableware › Bowls
“Sand” stoneware bowls, set of 4
4.9·G86 reviews
Wheel-thrown in our Victoria studio. Dishwasher and microwave safe.
Colour: Sand
In stock·Free shipping in 2-3 days
−1+Add to cartAdded to cart
Free 30-day returnsHandmade in Victoria
Add to cartAdded to cart
Orders · Elm HollownowNew order #10482 × “Sand” stoneware bowls, set of 4. Free shipping to Kelowna, ships tomorrow.
Orders · Elm HollownowNew order #10482 × “Sand” stoneware bowls, set of 4. Free shipping to Kelowna, ships tomorrow.
A Chrome window builds a ceramics store's product page with “Add to cart” and free shipping; someone adds the product, the store shows on a phone and a new order arrives. Store and order are examples.

People add to cart, and then they disappear

Where small online stores usually lose the sale.
  • Shipping costs only appear at the last step, and half the carts stop there.
  • On a phone the checkout asks for an account before anyone can pay.
  • Your categories have no text, so Google sends shoppers to Amazon.ca instead.
  • You add products by hand in two places because the stock never matches.

What a store built to sell does differently

How we get there

Customers find what they want in two taps, see the price with shipping before the cart and pay without creating an account. Category pages explain what's in them, so Google has something to rank.

Behind the scenes, stock, shipping rules and taxes are set once and work on their own, so you spend your time on orders instead of on the store.

  • Product pages that open right away

    Light images and lean code so product pages load fast on a phone, even with lots of photos.

    Core Web Vitals

  • A checkout people finish on a phone

    Guest checkout, shipping shown in the cart and only the fields you need.

  • Ready for Google from day one

    Categories with copy, product data Google can show and a clean feed for Shopping.

    Product structured data and Merchant Center feed

How your online store gets built, step by step

Four stages, with your products loaded and tested before launch.
  1. Catalogue and searches

    How customers search for your products and how your catalogue should be organized.

  2. Plan and fixed quote

    Platform, structure, how many products we load, the price and the opening date, agreed before we start.

  3. Design and build

    The store designed for phones, products loaded, payments, shipping and GST/HST set up, all on a private copy you can review.

  4. Opening and tracking

    The store goes live, old addresses redirected if there's a previous store, and sales tracked from the first order.

What's included in your new online store

Platform, payments and the number of products are set in your proposal.
  • Categories people search for
  • Product pages that answer buying questions
  • Payments, shipping and GST/HST
  • Ready for SEO and Shopping
  • Every order counted
What's included, point by point

We go through your checkout on a phone, as a customer would

We add a product to the cart on a phone and go all the way to payment, and send you screenshots of every step: what costs appear when, what's asked for and where a shopper would give up.
  • What we found
  • The plan, page by page
  • The fixed quote
  • What we wouldn't do
Òscar Bordetas, partner · SEO and SEM (Google Ads)Carles Encinas, partner · SEO, design, product and technical development

Carles builds your site, and he's the one who reviews it in the audit. Òscar makes sure Google understands it. Who we are

You pay for the store once it's taking real orders

How paying at the end works

Questions about ecommerce website design in Canada

What Canadian store owners ask before building a store. Yours can go in the form.

Shopify or WooCommerce for a small Canadian store?

Shopify if you want the platform to handle hosting and updates for a monthly plan; WooCommerce if you want everything on your own WordPress site with more freedom. Both handle Canadian taxes and shipping. The audit recommends one with your catalogue and your team in mind.

What does an ecommerce website cost in Canada?

Canadian ecommerce sites cost CA$5,000-CA$40,000, according to Marvel Marketing's 2026 guide. The price of ours depends on the number of products, the payment and shipping options and whether the store is moving from another platform. You get a fixed price in your proposal after the audit, paid once the store is live and you've placed a test order.

Can you move my store from another platform?

Yes. We move products, customers and orders where the platforms allow it, and point every old product address to its new page so Google and your customers don't hit dead links.

Will my store charge the right GST/HST in every province?

That's part of the build. We set taxes from your registrations and test an order to each province you ship to before launch. Your accountant confirms which registrations you need; we make the store follow them.

Who adds new products once the store is live?

You do, from a short guide we leave you, or we can do it as part of website maintenance. Everything is in your name, so any developer can work on it later.

Ecommerce website design covers the whole store: catalogue, product pages, cart, checkout, payments, shipping and taxes. We build on Shopify or WooCommerce depending on what you sell and who will run it, with category pages written to rank and a checkout that doesn't lose people.

More detail: Ecommerce websites

Every abandoned cart is a sale you already paid to bring in

Getting a visitor to add a product to their cart is the expensive part. Losing them at shipping or at payment wastes it, and in Baymard Institute's survey of US online shoppers, extra costs that show up late are the most common reason people give up, ahead of slow delivery (Baymard).

If the holidays are your busy season, the store should be ready weeks before. The free audit shows where your current store loses people.

Selling online in Canada: GST/HST by province, shipping and French

The tax on a Canadian sale depends on where the buyer is: 5% GST in some provinces, HST of 13% or more in others, plus PST or QST where they apply (CRA). Shopify and WooCommerce can handle it, if they're set up with your registrations; we set them up and test an order to each province you ship to.

Shipping across a country this size is a selling point or a reason to leave, so we show rates and delivery times on the product page, with Canada Post or courier rules and local pickup if you offer it. If you sell into Quebec, the store needs French product pages too.

Shopify or WooCommerce for a Canadian online store

Shopify is simple to run and takes care of hosting and payments; WooCommerce gives more control and runs on WordPress, which we also use for our websites. Both work well for a small store. What matters more is how the catalogue is organized and how fast it loads. We recommend one in your proposal, with the reasons.

Moving your online store without a drop in orders

If you already sell online, the new store keeps what works: products, customers and order history move where the platform allows, and every old product and category address leads to its new page. That's how you keep the visits Google already sends you.

We plan the move the same way as a website redesign that protects your rankings: a list of the pages that bring visits, a redirect for each one and a check after opening.

What's included, point by point

  • Categories people search for

    Categories and filters organized around how people search for your products.

    store architecture

  • Product pages that answer buying questions

    Sizes, materials, shipping and returns answered on the page, with photos that load fast.

    product and category templates

  • Payments, shipping and GST/HST

    Payment methods, shipping rates and tax settings ready for where you sell.

    Shopify Payments, Stripe or PayPal

  • Ready for SEO and Shopping

    Product data, sitemap and a product feed ready for Merchant Center.

    Product schema and feed

  • Every order counted

    Orders and revenue tracked from the first day, so you know which channel sells.

    GA4 ecommerce events

When a new online store is worth it, and when it isn't yet

Worth it if

  • You sell products online, or want to start.
  • Your catalogue is defined and manageable.
  • You want the store in your name and a fixed price.

Not a fit if

  • You need a marketplace or custom software.
  • Your catalogue has tens of thousands of products with complex integrations.
  • You need the store live within a week.

More on online stores that sell

Guides for online stores

Web design7 min

How much does a website cost in Canada?

The next shopper is already in your cart. Let's make sure they reach the end.

Send us your store's address and in under a week we'll show you where it loses buyers and what we'd change.

Audit my online store