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A website redesign that keeps the visits you already have

A new site can lose half its Google traffic overnight if the old addresses vanish. We map every page before touching anything, so you get the new look without starting from zero.

Auto Repair in Saskatoon | Gimeno Auto Works
gimenoautoworks.ca
9:47
gimenoautoworks.ca
(306) 555-0100
Auto repair · Saskatoon
Safety inspections, brakes and diagnostics
with appointments within 24 hours.
We text you photos of the problem before touching anything and let you know when the car is ready.
CallBook now
4.8·G187 Google reviews
Photos of the problemBy text, before we repair
What we do
01
Oil change and service
Filters, fluids and diagnostics, logged in your maintenance record.
02
Brakes and tires
Pads, rotors and alignment, same-day appointments.
03
Pre-inspection check
We check everything before your provincial safety inspection.
CallBook now
GIMENO BROS. AUTO REPAIR INC.Mechanical · Electrical · Tires · Body & Paint
Home|About|Services|Gallery|Directions|Contact
*** NEW A/C SERVICE *** CALL (306) 555-0100 FOR AN APPOINTMENT *** OPEN ALL SUMMER ***
NEWS

Check out our new website!!

03/12/2014

HOURS

M-F: 8:00 to 12:00 and 1:00 to 6:00

VISITOR COUNTER

Visits:004213

Welcome to our website

Gimeno Bros. Auto Repair is a family business founded in 1987 and dedicated to repairing and maintaining all kinds of vehicles. We have modern facilities and a team of highly qualified professionals to offer you the best service. For any questions please contact us at the phone or email below.

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Tel. (306) 555-0100 · Fax (306) 555-0101 · info@gimenoautoworks.ca

© 2014 Gimeno Bros. Auto Repair Inc. · Best viewed at 1024 x 768
9:47
gimenoautoworks.ca
(306) 555-0100
Auto repair · Saskatoon
Safety inspections, brakes and diagnostics
with appointments within 24 hours.
We text you photos of the problem before touching anything and let you know when the car is ready.
CallBook now
4.8·G187 Google reviews
Photos of the problemBy text, before we repair
What we do
01
Oil change and service
Filters, fluids and diagnostics, logged in your maintenance record.
02
Brakes and tires
Pads, rotors and alignment, same-day appointments.
03
Pre-inspection check
We check everything before your provincial safety inspection.
CallBook now
MessagesnowMaria L.Hi, found you on Google. Any openings this week for a checkup? It's a 2016 pickup.
MessagesnowMaria L.Hi, found you on Google. Any openings this week for a checkup? It's a 2016 pickup.
An auto shop's old website, cramped and not built for phones, is replaced by the new one on the same domain; then it shows on a phone and a customer's message arrives. Shop and message are examples.

Your site looks dated, and you're scared of losing what still works

The usual reasons owners put off a redesign.
  • A friend redesigned their site and calls from Google dropped by half.
  • Some old pages still bring visits, and you're not sure which.
  • The site was built by someone who's no longer around, and nobody has the logins.
  • You need French pages for Quebec and the current site can't handle them.

What a redesign looks like when nothing gets lost

How we get there

Before changing anything, we list every address of your current site and the searches each one brings. Pages that work keep their content, improved; the ones that don't get merged or rewritten; every old address points to its new home.

On launch day we check that every redirect works and watch Search Console in the following weeks, fixing anything Google reports.

  • Every old address leads somewhere

    Page by page, so visitors and Google land on the right new page instead of an error.

    301 redirect map

  • Same domain, better site

    We keep your domain and what already works, and rebuild the rest.

  • Watched after launch

    Errors and visits checked in Search Console in the weeks after the new site goes live.

    post-migration monitoring

How we redesign your website without losing traffic

Four stages. The old site keeps working until launch day.
  1. Inventory

    Every page, its visits and its links, from your Search Console and a full crawl.

  2. New structure and redirect map

    The new pages and where each old address will point, written into your plan.

  3. Design and build

    The new site built and approved page by page on a private address, while the old one keeps working.

  4. Launch and monitoring

    Redirects live, sitemap submitted and errors watched in the weeks after launch.

What our website redesign service includes

Design, copy, build and the move itself, redirects included.
  • A list of everything worth keeping
  • Every old address mapped
  • New design and copy
  • Fast and ready for Google
  • A watch after launch
What's included, point by point

We find which pages of your current site still bring visits

With access to Search Console (or from the outside if you don't have it), we list the pages that bring visits today and the searches behind them, so you know what the redesign has to protect.
  • What we found
  • The plan, page by page
  • The fixed quote
  • What we wouldn't do
Òscar Bordetas, partner · SEO and SEM (Google Ads)Carles Encinas, partner · SEO, design, product and technical development

Carles builds your site, and he's the one who reviews it in the audit. Òscar makes sure Google understands it. Who we are

You pay for the redesign once the new site is live and checked

How paying at the end works

Questions about redesigning a business website

What owners ask before replacing their website. Yours can go in the form.

Will I lose my Google rankings if I redesign my website?

Not if the move is done properly. The risk comes from old addresses that disappear without a redirect and from deleting content that ranked. We map every page first and redirect each old address to its new one.

What does a website redesign cost with you?

It depends on how many pages there are to move and how much work the site needs. The audit gives you a fixed quote before we start, and you pay once the new site is live.

Can you redesign a site built on Wix or Squarespace?

Yes. We rebuild it on WordPress, move the content that works and redirect the old addresses where the platform allows it. You end up with a site you own and any developer can work on.

Can I keep my current domain?

Yes, and it's usually best. If the domain is registered in someone else's name, we help you move it into yours before launch so the site and its history stay with you.

Is it better to redesign or fix the current site?

If the structure is sound and only speed or copy is the problem, fixing can be enough and costs less. If the site can't grow (no pages per service, no room for French, a builder you're stuck with), a redesign pays off. The audit tells you which.

Website redesign services rebuild an existing site: new design, clearer copy, better speed, while protecting what it already earns from Google. The key step is mapping every old address to its new page with permanent redirects, and checking Search Console after launch.

More detail: Website redesign

An outdated site costs you customers who never call

When a site looks old or is hard to use on a phone, people assume the business is the same and move on to the next result. That loss doesn't show up anywhere, which is why it lasts so long.

The free audit tells you which pages bring visits today, so the redesign plan starts by protecting them.

Redesigning a Canadian site: .ca domains, French pages and access

Many redesigns stall on access: the domain registered by a former provider, the hosting in someone else's name. We sort that first, so the .ca or .com is in your name before launch. If the site has French pages, each one is mapped and linked to its English version so Google shows the right language.

It's also the moment to fix accessibility. In Ontario, businesses with 50 or more employees must meet WCAG 2.0 Level AA on their public websites (Ontario.ca), and building to that level from the start costs little.

Signs it's time to redesign your business website

Not every old site needs rebuilding. These are the signs that a redesign will pay off, rather than a few fixes.

  • It's hard to use on a phone

    Text you have to zoom into, buttons too close together, a menu that doesn't open. Most of your visitors are on a phone.

  • You can't change it yourself

    Every edit needs someone who's hard to reach, or the platform no longer gets updates.

  • It doesn't say what you do

    Your services are buried in one page, so Google has nothing specific to show for each search.

  • It doesn't bring calls

    Visitors arrive, but the phone, the text button or the form are hard to find.

Moving to a new website without losing your Google rankings

Most traffic drops after a redesign have the same causes: old addresses that return errors, content that disappeared, pages blocked from Google by mistake or a domain change with no plan. Google's own guide to moving a site with URL changes comes down to the same steps we follow: map old to new, redirect each address and watch Search Console (site moves with URL changes).

If the problem is only speed or a few technical errors, you may not need a redesign at all: see website speed optimization or an SEO audit.

What a website redesign costs with us in Canada

It depends mostly on the size of your current site: how many pages there are to keep, merge or create. A redesign is a new custom WordPress website, so we size it with the inventory from the free audit and give you a fixed price that doesn't change mid-project. You pay it in one payment once the new site is live and you've checked it. What other providers charge, with sources, is in how much a website costs.

What's included, point by point

  • A list of everything worth keeping

    What exists today, what brings visits and what other sites link to.

    full page inventory

  • Every old address mapped

    Each old address pointed to its new page, checked before and after launch.

    301 redirects

  • New design and copy

    Built around how customers search, with copy we write and you approve.

  • Fast and ready for Google

    Fast on a phone, with titles, headings and structured data on every page.

    Core Web Vitals and on-page SEO

  • A watch after launch

    Errors and visits checked in the weeks after launch, and fixed if something slipped.

When a redesign is the right move, and when a fix is enough

Worth it if

  • Your site is outdated, slow or hard to change.
  • It gets some Google traffic you want to keep.
  • You want a fixed price and a signed date.

Not a fit if

  • You want to change domain and brand with no plan: we'll plan it first.
  • You need it live within a week.
  • You need a custom web app.

More on moving to a new website safely

What works alongside a redesign

Guides on websites

Web design7 min

How much does a website cost in Canada?

Your old site still earns something on Google. Let's carry it over to the new one.

Send us your web address and in under a week we'll tell you which pages bring visits and how we'd protect them.

Plan my redesign for free