SEO services in Canada that bring calls from Google

Google takes time to trust a new page: it has to find it, read it and see that visitors stay. That clock only starts once the page is published, and no budget makes it run faster.

Meanwhile the companies already on top collect the visits, the jobs and the reviews that keep them there. To see where you stand today, ask for the free SEO audit.

A Canadian search for a trade or a clinic usually shows the map, then directories (HomeStars, Yellow Pages, Yelp, RateMDs for health) and then local companies. We can't move the directories, but we make sure your name, address and phone read the same there as on your site and your profile, because Google compares them.

Two things change the plan here. If you serve Quebec, people search in French and Quebec law expects commercial websites to be available in French (CFIB summary of Law 14), so French pages are their own piece of work. And because analytics cookies need consent (OPC guidelines), we measure progress mostly with Search Console.

Google crawls your site, stores the pages it finds useful and, when someone searches, ranks the ones that answer best. Search engine optimization means helping it at each of those three moments, and it comes down to four things, often called the pillars of SEO. It's common for a site to get one or two right and forget the rest: great copy on a site that takes forever to load, or a lightning-fast site with three pages that answer nothing. If you suspect something's off under the hood, an SEO audit finds it and ranks it by what it costs you.

The riskiest moment is changing websites. If old addresses disappear without pointing anywhere, Google loses what it learned from them. That's why every redesign we do includes a website migration that keeps what already brings you visits: we keep the domain and every old address points to its new page.

In Canada you can buy SEO three ways: a freelance consultant, a small company or a large agency with account managers. A consultant often hands you recommendations someone else has to carry out; a company usually makes the changes too. How they work tells you more than the label.

A freelancer gives you direct contact with the person doing the work, limited by one person's calendar. We're two SEO specialists, Òscar Bordetas and Carles Encinas, covering searches, copy, website, Google listing and tracking between us, at a fee published on this site.

Whoever you pick, ask to see what they'd do for your business before you pay (we send that free in the audit), walk away from anyone guaranteeing first place and check the site, domain and Google accounts stay in your name. Google's advice on hiring an SEO takes five minutes to read.

A roofer in Barrie or an accountant in Kelowna doesn't need the SEO of a national retailer. You usually sell a handful of services in a known area, against competitors you could name. That works for you: a few well-built pages and a solid Business Profile leave plenty of ground to win.

Most of your customers search close by, and for those searches Google shows a map with three businesses on top. That's why website SEO and local SEO go together in almost every small business plan. Online stores are another job, covered in ecommerce SEO.

A monthly fee we quote once the free audit is done, since it depends on how many services and areas need work and how competitive your searches are. That covers the groundwork (keyword research, the pages you're missing, your Business Profile and the fixes to your site) and then each month's work: new pages, reviews, local mentions and call tracking. No setup fee and no contract term; 30 days' notice ends it.

The first invoice only comes once the groundwork is live and you've reviewed it. If you also need a new website, it's quoted separately and paid when it's finished. To compare offers, read how much SEO costs in Canada; every price is on our pricing page.